Experience

fiinu

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Products and Marketing Director

  • Jul 2022 - Jul 2023

  London, United Kingdom As the Product & Marketing Director at Fiinu, I held a senior leadership position, reporting to the CEO and being part of the Executive Management Team (EMT). I played a crucial role in developing Fiinu's groundbreaking app-based digital bank, featuring the world's first 'Plugin overdraft' without requiring customers to switch banks, leveraging Open Banking technology. My responsibilities included creating and executing Fiinu's Product & Marketing strategy, which involved developing the… Show more As the Product & Marketing Director at Fiinu, I held a senior leadership position, reporting to the CEO and being part of the Executive Management Team (EMT). I played a crucial role in developing Fiinu's groundbreaking app-based digital bank, featuring the world's first 'Plugin overdraft' without requiring customers to switch banks, leveraging Open Banking technology. My responsibilities included creating and executing Fiinu's Product & Marketing strategy, which involved developing the mobile app, website, and Go-To-Market plan, alongside implementing a comprehensive digital lead generation strategy. Despite our achievements, securing investments for year one of trading became challenging due to the economic environment. Nevertheless, during my tenure, I successfully developed customer journey maps, business requirements for the app, and the Plugin Overdraft positioning, working closely with the IT team for smooth delivery. Additionally, I collaborated with Finance to create Fiinu's business plan, which received approval from the PRA and FCA. I oversaw the development of Fiinu's customer communication framework and led the lead generation strategy, managing various channels and the sales funnel. Furthermore, I took charge of brand development, website creation, and PR activities, driving the evolution of Fiinu's brand identity, vision, and values. I also played a vital role in crafting the PR messaging house and spearheaded the creation of Fiinu's new consumer website and Go-To-Market plan. Throughout my time at Fiinu, I showcased strong leadership, innovation, and strategic acumen, positioning the company for launch and success in the fintech industry. Show less



William Hill International

• Malta
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Head of Products

  • Jul 2021 - Jul 2022

  As Head of Products, I played a pivotal role in shaping the product strategy across sports and gaming, channels on the international technology stack. Reporting to the International Chief Product and Technology Officer, I led a team responsible for product feature development, infrastructure improvements, and compliance regulatory changes. A significant achievement was creating and owning the product roadmap, guiding our strategic direction and prioritizing initiatives based on market… Show more As Head of Products, I played a pivotal role in shaping the product strategy across sports and gaming, channels on the international technology stack. Reporting to the International Chief Product and Technology Officer, I led a team responsible for product feature development, infrastructure improvements, and compliance regulatory changes. A significant achievement was creating and owning the product roadmap, guiding our strategic direction and prioritizing initiatives based on market trends, user needs, and competitor analysis. Managing 7 Agile teams, I collaborated with UX/UI and engineering colleagues to translate ideas into user-friendly products efficiently. In Italy, we successfully delivered ACCA Boost, a game-changing sportsbook feature that led to over 100% sales growth due to its appeal to customers. I fostered strong relationships with Managing Directors of the Italian and Spanish markets, aligning our product strategy with their unique market needs. Working in the IT function and online gaming sector was both challenging and rewarding, strengthening my passion for delivering high-quality products that positively impact users' experiences. Show less



N Brown Group

• Retail
• 700 & Above Employee

• Marketing Consultant

  • Sep 2019 - Dec 2019

  Manchester, England, United Kingdom As the project lead at NBrown, I successfully harnessed the company's unique position of generating income from both its Retail business and Store Credit. Through a series of price elasticity tests, we achieved a remarkable sales growth of 400% to 1,500% within the retail products campaign period. To address the loss in Retail margin, we increased revenue by driving a higher penetration of store credit. This cross-subsidization approach, coupled with the significant growth in retail… Show more As the project lead at NBrown, I successfully harnessed the company's unique position of generating income from both its Retail business and Store Credit. Through a series of price elasticity tests, we achieved a remarkable sales growth of 400% to 1,500% within the retail products campaign period. To address the loss in Retail margin, we increased revenue by driving a higher penetration of store credit. This cross-subsidization approach, coupled with the significant growth in retail sales revenue and profitability created a platform to drive future growth. Drawing valuable insights from the price elasticity tests, we made data-driven decisions on product positioning and market segmentation. My role in this project demonstrated my ability to drive revenue growth, optimize product positioning, and leverage consumer insights to make strategic business decisions. Show less



Omni Capital Retail Finance Ltd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head of Products and Conduct

  • Jan 2019 - Jul 2019

  London, England, United Kingdom As Interim Head of Products and Conduct, I reported to the Managing Director and played a key role in redesigning the operating model, business processes, and procedures for the organization. My achievements during this time include: 1. Product Governance Policy: Led the development and implementation of a robust product governance policy ensuring informed decision-making and accountability throughout the organization. This policy ensured compliance with industry regulations, with a strong… Show more As Interim Head of Products and Conduct, I reported to the Managing Director and played a key role in redesigning the operating model, business processes, and procedures for the organization. My achievements during this time include: 1. Product Governance Policy: Led the development and implementation of a robust product governance policy ensuring informed decision-making and accountability throughout the organization. This policy ensured compliance with industry regulations, with a strong focus on delivering positive outcomes for customers. 2. IT Change Management and Governance Process: Pioneered the design and implementation of an IT change management and governance process, ensuring seamless integration of new technologies and updates while minimizing disruptions. This process enabled agile responses to evolving IT requirements and mitigated potential risks. 3. Product Strategy and Roadmap: Took charge of formulating and executing a comprehensive product strategy and roadmap. Through extensive market research and customer insights, identified key opportunities and challenges, aligning the product vision with the company's overall objectives. The strategic roadmap facilitated clear communication, resource allocation, and timely delivery of product milestones, creating the platform for future business growth and customer satisfaction. Throughout my tenure, I demonstrated expertise in driving strategic initiatives, implementing effective governance processes, and fostering innovation to achieve successful product outcomes. Show less



Customer Proposition Limited

• Consultant

  • Jul 2017 - Dec 2018

  Worked as a freelance consultant for my company 'Customer Proposition Limited'. Contracts included: - Argos Financial services where I was interim Head of Store Cards. I managed the day to day activities of the Argos card, created a new product delivery roadmap and launched the Argos card through Sainsbury's - Monmouthshire Building Society where I created their product governance policy, templates and governance structures.



Post Office Ltd

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Mortgages, Credit Cards, Current Accounts and Personal Loans

  • Feb 2011 - May 2017

  As a key member of the senior leadership team, I reported directly to the Managing Director of Post Office Money, leading significant growth in mortgages, credit cards, personal loans, and current accounts. Through effective digital transformation, product development, and marketing strategies, I increased mortgage gross advances from £600m to an impressive £3.4bn per annum. Additionally, credit card sales experienced remarkable growth of over 60%, reaching 120,000 sales per… Show more As a key member of the senior leadership team, I reported directly to the Managing Director of Post Office Money, leading significant growth in mortgages, credit cards, personal loans, and current accounts. Through effective digital transformation, product development, and marketing strategies, I increased mortgage gross advances from £600m to an impressive £3.4bn per annum. Additionally, credit card sales experienced remarkable growth of over 60%, reaching 120,000 sales per annum. Playing a pivotal role in the organization's digital strategy, I successfully executed product development, customer journeys, improved sales funnels, and website design and content. With a £9m budget, I managed all aspects of product marketing for mortgages, cards, loans, and current accounts. As the company spokesperson, I represented the organization to external stakeholders for mortgages, credit cards, personal loans, and current accounts. As a mentor and leader, I guided a team of 8 product managers while overseeing other marketing employees, ensuring cohesive and efficient operations. During my tenure, I successfully delivered the Travel Money Card product in partnership with FRES, and in 2011, I achieved a remarkable 20% market share in savings acquisition strategy. Implementing a retention strategy for £10bn of maturities through enhanced online customer servicing at crucial trigger points further strengthened the organisation's performance. Show less



Norwich and Peterborough Building Society

• Head of Product Marketing

  • Apr 2003 - Jan 2010

  Peterborough, England, United Kingdom Oversaw product strategy and leadership for mortgages, savings, and financial advice service, driving sales and profitability objectives across the product lifecycle with a team of 6 Product Managers. Served as Product and Marketing Director for 'astra' mortgages, leading the development and launch of a new intermediary brand, positioning, products, pricing, website, and electronic application capability. Also, achieved recognition as a leading expert on Basel II risk-based pricing in… Show more Oversaw product strategy and leadership for mortgages, savings, and financial advice service, driving sales and profitability objectives across the product lifecycle with a team of 6 Product Managers. Served as Product and Marketing Director for 'astra' mortgages, leading the development and launch of a new intermediary brand, positioning, products, pricing, website, and electronic application capability. Also, achieved recognition as a leading expert on Basel II risk-based pricing in the mortgage industry. Implemented a strategic approach to managing savings products, aligning savings rates with product lifecycle and account liability size, resulting in a 100% increase in profitability from 2005 to 2007. Successfully executed a strategy to replace significant amounts of maturing wholesale funding after the 2009 liquidity crisis in collaboration with the Finance team. Achieved record savings inflow for 2006, 2007, and 2009, as well as an impressive 85% retention rate in 2009. Collaborated with the Head of Sales to develop the organization's financial advice service, transitioning from tied to Independent Financial Advisor (IFA) status Show less