John Lawrence
Founder & Partner at Brand Kraken- Claim this Profile
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Bio
Brandon Springle
John Lawrence has shown tremendous leadership ability and creative genius during the time in which we have worked together on cross-functional assignments, and also from the expert social media initiatives that he has spearheaded on behalf of the company. John's work ethic, strategic marketing expertise, and progressive thinking style has helped propel the company to astounding heights in the background screening industry. John continues to come up with amazing concepts and strategic marketing direction that guides the company in the right direction. From employment branding to marketing campaigns, site development, and social media marketing, you would be hard pressed to find someone more talented than John Lawrence.
Kira Horn
John is a focused, dynamic and creative person; as a colleague, I continue to be impressed with his marketing knowledge and professionalism. He brings a very strong understanding of the industries he serves and offers suggestions which always increase the value of the end result. I have learned a lot from John. He works exceptionally well with his team as both a leader and mentor. Under his direction, they have become an award winning team. John is an asset to this organization.
Brandon Springle
John Lawrence has shown tremendous leadership ability and creative genius during the time in which we have worked together on cross-functional assignments, and also from the expert social media initiatives that he has spearheaded on behalf of the company. John's work ethic, strategic marketing expertise, and progressive thinking style has helped propel the company to astounding heights in the background screening industry. John continues to come up with amazing concepts and strategic marketing direction that guides the company in the right direction. From employment branding to marketing campaigns, site development, and social media marketing, you would be hard pressed to find someone more talented than John Lawrence.
Kira Horn
John is a focused, dynamic and creative person; as a colleague, I continue to be impressed with his marketing knowledge and professionalism. He brings a very strong understanding of the industries he serves and offers suggestions which always increase the value of the end result. I have learned a lot from John. He works exceptionally well with his team as both a leader and mentor. Under his direction, they have become an award winning team. John is an asset to this organization.
Brandon Springle
John Lawrence has shown tremendous leadership ability and creative genius during the time in which we have worked together on cross-functional assignments, and also from the expert social media initiatives that he has spearheaded on behalf of the company. John's work ethic, strategic marketing expertise, and progressive thinking style has helped propel the company to astounding heights in the background screening industry. John continues to come up with amazing concepts and strategic marketing direction that guides the company in the right direction. From employment branding to marketing campaigns, site development, and social media marketing, you would be hard pressed to find someone more talented than John Lawrence.
Kira Horn
John is a focused, dynamic and creative person; as a colleague, I continue to be impressed with his marketing knowledge and professionalism. He brings a very strong understanding of the industries he serves and offers suggestions which always increase the value of the end result. I have learned a lot from John. He works exceptionally well with his team as both a leader and mentor. Under his direction, they have become an award winning team. John is an asset to this organization.
Brandon Springle
John Lawrence has shown tremendous leadership ability and creative genius during the time in which we have worked together on cross-functional assignments, and also from the expert social media initiatives that he has spearheaded on behalf of the company. John's work ethic, strategic marketing expertise, and progressive thinking style has helped propel the company to astounding heights in the background screening industry. John continues to come up with amazing concepts and strategic marketing direction that guides the company in the right direction. From employment branding to marketing campaigns, site development, and social media marketing, you would be hard pressed to find someone more talented than John Lawrence.
Kira Horn
John is a focused, dynamic and creative person; as a colleague, I continue to be impressed with his marketing knowledge and professionalism. He brings a very strong understanding of the industries he serves and offers suggestions which always increase the value of the end result. I have learned a lot from John. He works exceptionally well with his team as both a leader and mentor. Under his direction, they have become an award winning team. John is an asset to this organization.
Experience
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Brand Kraken
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United States
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Human Resources Services
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1 - 100 Employee
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Founder & Partner
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Apr 2020 - Present
Founder of the Brand Kraken consultancy and marketing firm. Brand Kraken is the impetus that awakens brands and releases them upon the market to disrupt their competition and engage and delight their customers. Founder of the Brand Kraken consultancy and marketing firm. Brand Kraken is the impetus that awakens brands and releases them upon the market to disrupt their competition and engage and delight their customers.
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Mind Your Business, Inc.
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United States
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Security and Investigations
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1 - 100 Employee
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Chief Revenue Officer
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Jul 2020 - Apr 2021
Responsible for leading all revenue generating and revenue retention processes within Mind Your Business, Inc. (MYB). Accountable for the performance of Sales, Marketing, and Customer Success. Responsible for leading all revenue generating and revenue retention processes within Mind Your Business, Inc. (MYB). Accountable for the performance of Sales, Marketing, and Customer Success.
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Tracers
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France
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Truck Transportation
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Chief Marketing Officer
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Aug 2018 - Apr 2020
Lead marketing for a leader in skip trace and consumer/business/asset data intelligence serving background screening providers, law enforcement, private investigators, collections agencies, government agencies, legal professionals, financial institutions, insurance providers, corporate investigations, and much more. Lead marketing for a leader in skip trace and consumer/business/asset data intelligence serving background screening providers, law enforcement, private investigators, collections agencies, government agencies, legal professionals, financial institutions, insurance providers, corporate investigations, and much more.
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HireRight
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United States
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Human Resources Services
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700 & Above Employee
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Vice President of Marketing & Business Development
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Dec 2007 - Aug 2018
Lead marketing and business development departments for GIS and backgroundchecks.com. Primary resource for competitive intelligence and market research. Web design and development. Contribute to partnerships team to generate new and strengthen current channel partnerships and alliance partnerships. Lead marketing and business development departments for GIS and backgroundchecks.com. Primary resource for competitive intelligence and market research. Web design and development. Contribute to partnerships team to generate new and strengthen current channel partnerships and alliance partnerships.
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HR Open Standards Consortium
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Board of Directors Member
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Jan 2016 - Dec 2017
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Semaphore Inc.
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United States
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Technology, Information and Internet
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Web Business Manager
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Feb 2007 - Dec 2007
Lead designer and web business consultant for all of the advertising agency’s clients' digital needs. Lead designer and web business consultant for all of the advertising agency’s clients' digital needs.
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Art Director
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Dec 2005 - Jan 2007
Creative direction and design for web, print, and television. Creative direction and design for web, print, and television.
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BNT Promotional Products
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager/Graphic Designer
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Dec 2004 - Dec 2005
Design graphics for print and other media, web design and administration. Planned/executed all marketing initiatives. Design graphics for print and other media, web design and administration. Planned/executed all marketing initiatives.
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The Register-Guard
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United States
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Newspaper Publishing
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1 - 100 Employee
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District Manager
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Mar 2004 - Dec 2004
Manage the two largest districts in the Eugene, Oregon metro area. Manage the two largest districts in the Eugene, Oregon metro area.
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Uncle Sams Music
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United States
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Musicians
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Director of Advertising
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Jan 1998 - Aug 2003
Manage all advertising and graphic design. In charge of booking listening stations with record labels world-wide. Managed merchandise sales for concerts in South Florida, and assisted as a merchandise buyer for the music store chain. Manage all advertising and graphic design. In charge of booking listening stations with record labels world-wide. Managed merchandise sales for concerts in South Florida, and assisted as a merchandise buyer for the music store chain.
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Education
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2000 - 2003
Florida Atlantic University
Bachelors of Fine Arts Degree, Graphic Design -
2000 - 2000
Broward College
Certification, Advanced Geographic Information Systems
Community
