Johnson Gunasekaran

Social Media Executive at Zouk Group
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Tamil Limited working proficiency

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Elle K.

I am delighted to have Johnson in the digital marketing team. His bubbly, cheerful and happy-go-lucky personality never fails to bring positive energy anywhere he goes. He ensures that his job scope is well covered before knocking off. Not only that, he takes the extra mile to help teammates with their projects too! Johnson is a very smart guy. He is always hungry to learn new things and effectively apply them at work. This is a valuable trait that benefits the team and the company. With his strong creative skills, he never stops bringing ideas to the table and keeps ideas running. Keep up the great work Johnson!

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Credentials

  • Cisco certified network associate (CCNA)
    Cisco
    Nov, 2021
    - Nov, 2024

Experience

    • Entertainment Providers
    • 1 - 100 Employee
    • Social Media Executive
      • Jul 2022 - Present

      • Develop and execute digital marketing strategies to establish and maintain strong social media presence for 3 Night Clubs and 4 F&B entities under Zouk Group. • Achieve significant organic follower growth on Instagram, including 8.74% for Zouk Singapore, 22.0% for Capital Zouk, 50.2% for Phuture, and 7.16% for Five Guys Singapore. • Create personalized campaigns for Guest DJs resulting in strong ticket sales, such as ONE DANCE presents WUKONG with 232,900 reach and generating $46K+ in online sales. • Re-launched and accelerated Zouk Singapore’s official TikTok account, generating 1.4 million views, 46.6K likes, and 6.7K followers (excluding ZoukOut ads). • Managed stakeholders for Five Guys Singapore & Malaysia. • Successfully transitioned Five Guys' social media management from an agency, resulting in a 5.4% increase in engagement rate for Singapore and an average engagement increase of 37 per post for Malaysia. • Assist in influencer marketing and building relationships to create compelling content that resonates with Gen Z audience, driving engagement and brand awareness. • Proficient in using Mailchimp to plan, create, and distribute eDMs and promotional emails to targeted subscriber lists. • Manage social media interactions and respond promptly to customer inquiries to ensure positive engagement with the brand. • Analyze and report on digital marketing performance. Show less

    • Singapore
    • Armed Forces
    • 700 & Above Employee
    • Media Team
      • Jul 2021 - Jul 2022

      Media OIC for 12C4I Battalion• Kick started and managed the Battalion’s Facebook Page• Produced monthly content for the Media Wall• Covered milestone events such as SAFRA Singapore Bay Run and Army Half Marathon (SSBR & AHM), SAF Family Day and multiple exercises. • Awarded best soldier of the month for December 2021.

    • Signaller
      • Jul 2020 - Jul 2021

      Signaller for 12C4I• Working and setting up of servers and computers• Performed trouble shooting to fix network issue• Certified with CISCO networking course

    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Project Management Intern
      • Feb 2020 - May 2020

      • Worked with clients to identify their advertising requirements • Devised an advertising campaign that met the client's brief and budget • Crafted client community reports • Planned and executed paid media amplification for AIA Insurance across Facebook and Instagram • Worked with clients to identify their advertising requirements • Devised an advertising campaign that met the client's brief and budget • Crafted client community reports • Planned and executed paid media amplification for AIA Insurance across Facebook and Instagram

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Public Relations and Creative Intern
      • Sep 2019 - Feb 2020

      • Managed clients social platforms and tracked competitor's social presence • Planned content strategy and execution of online storytelling across media platforms • Ran PR Events for Singapore International Energy Week (SIEW) • Prepared new business pitch proposals for Museum of Ice Cream and Mitsubishi • Exceeded client’s KPI (100 Interviews) by conducting 187 Interviews at event • Managed clients social platforms and tracked competitor's social presence • Planned content strategy and execution of online storytelling across media platforms • Ran PR Events for Singapore International Energy Week (SIEW) • Prepared new business pitch proposals for Museum of Ice Cream and Mitsubishi • Exceeded client’s KPI (100 Interviews) by conducting 187 Interviews at event

    • Singapore
    • Telecommunications
    • 700 & Above Employee
    • Salesperson
      • Jun 2017 - Aug 2017

      • Presented and sold Singtel’s mobile plans to existing and prospective customers • Expected KPIs to meet daily • Ensured a good customer experience • Presented and sold Singtel’s mobile plans to existing and prospective customers • Expected KPIs to meet daily • Ensured a good customer experience

    • Government Administration
    • 700 & Above Employee
    • Office Administrator
      • Feb 2017 - Apr 2017

      • Provided prompt and timely information or solutions to customers on products and services • Achieving first call resolution by responding to customers queries and concerns • Co-ordinated the administration of awards to recipients from data • Provided prompt and timely information or solutions to customers on products and services • Achieving first call resolution by responding to customers queries and concerns • Co-ordinated the administration of awards to recipients from data

Education

  • Nanyang Polytechnic
    Diploma, Mass Communication
    2017 - 2020
  • Nanyang Polytechnic
    Diploma+, Entrepreneurship in Integrated Media
    2019 - 2019
  • Ahmad Ibrahim Secondary School
    GCSE O-Level
    2012 - 2016

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