Experience

Team IFA
• United States
• Spectator Sports
• 1 - 100 Employee
• Managing Director, Brand Marketing

  • May 2023 - Present


Duke Cannon Supply Co.

• United States
• Manufacturing
• 1 - 100 Employee

• Manager, Brand Communications (Social, Influencer & PR)

  • Dec 2021 - Apr 2023

  Oversee marketing and communications efforts across social media, PR, influencer and partnerships for the company and portfolio of products. Oversee and develop Social Media Manager; determine growth plans and manage day-to-day responsibilities. Negotiate contract terms with media and sports partners including the Minnesota Wild, Minnesota Twins and Barstool Sports; seek out new sponsorship collaborations and new identify engagement opportunities. Develop contracts… Show more Oversee marketing and communications efforts across social media, PR, influencer and partnerships for the company and portfolio of products. Oversee and develop Social Media Manager; determine growth plans and manage day-to-day responsibilities. Negotiate contract terms with media and sports partners including the Minnesota Wild, Minnesota Twins and Barstool Sports; seek out new sponsorship collaborations and new identify engagement opportunities. Develop contracts, strategize and implement deals with collegiate and professional athletes; manage relationships and build rapport with brand partners. Oversee and develop influencer relations for the brand (TikTok, Instagram) and develop content strategies based on brand priorities or campaigns. Build relationships with marketing, sponsorships and leadership team members across key brand partners (Anheuser-Busch, Buffalo Trace, Barstool Sports, etc.) and identify unique opportunities for collaboration. Develop performance reports and weekly scorecard metrics for leadership meetings; consistently track against KPIs. Collaborate with e-Commerce Manager to launch new products and DTC promotions. Actively participate in the development of integrated brand and product campaigns; develop plans for how campaigns translate to influencer, public relations and social media. Show less Oversee marketing and communications efforts across social media, PR, influencer and partnerships for the company and portfolio of products. Oversee and develop Social Media Manager; determine growth plans and manage day-to-day responsibilities. Negotiate contract terms with media and sports partners including the Minnesota Wild, Minnesota Twins and Barstool Sports; seek out new sponsorship collaborations and new identify engagement opportunities. Develop contracts… Show more Oversee marketing and communications efforts across social media, PR, influencer and partnerships for the company and portfolio of products. Oversee and develop Social Media Manager; determine growth plans and manage day-to-day responsibilities. Negotiate contract terms with media and sports partners including the Minnesota Wild, Minnesota Twins and Barstool Sports; seek out new sponsorship collaborations and new identify engagement opportunities. Develop contracts, strategize and implement deals with collegiate and professional athletes; manage relationships and build rapport with brand partners. Oversee and develop influencer relations for the brand (TikTok, Instagram) and develop content strategies based on brand priorities or campaigns. Build relationships with marketing, sponsorships and leadership team members across key brand partners (Anheuser-Busch, Buffalo Trace, Barstool Sports, etc.) and identify unique opportunities for collaboration. Develop performance reports and weekly scorecard metrics for leadership meetings; consistently track against KPIs. Collaborate with e-Commerce Manager to launch new products and DTC promotions. Actively participate in the development of integrated brand and product campaigns; develop plans for how campaigns translate to influencer, public relations and social media. Show less



The Social Lights

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Strategy

  • Jul 2021 - Dec 2021

  Lead and oversaw the social media strategy work across a number of clients at The Social Lights including Caribou Coffee, Massage Envy, Duke Cannon, Banza, Cargill/Crave House, Mall of America, General Mills and Polaris. Managed a team of four direct reports; developed growth plans and held weekly and bi-weekly check ins on progress and performance. Participated in new business sales efforts and landed key clients for the agency; developed pitch decks and presented to prospect… Show more Lead and oversaw the social media strategy work across a number of clients at The Social Lights including Caribou Coffee, Massage Envy, Duke Cannon, Banza, Cargill/Crave House, Mall of America, General Mills and Polaris. Managed a team of four direct reports; developed growth plans and held weekly and bi-weekly check ins on progress and performance. Participated in new business sales efforts and landed key clients for the agency; developed pitch decks and presented to prospect clients. Served as the point person for strategic content on our leadership team; oversaw the process and established an evolving strategy practice. Developed and presented key social media campaigns, content strategies and influencer programs to clients; advised and executed strategies with clients. Directed and reviewed weekly, monthly, quarterly and yearly social media reports; presented data and findings to client teams and key leadership. Oversaw, planned and implemented full-scale production shoots for social media content including photography and video for TikTok and Instagram Reels.

• Director of Social and Content

  • Dec 2020 - Dec 2021



ICF Next

• United States
• Marketing Services
• 700 & Above Employee

• Associate Director, Social Media

  • Aug 2019 - Dec 2020

  Clients included Hotels.com, BISSELL, OIKOS Protein, Mary Kay Cosmetics, MolsonCoors, BEHR Paint and MarsWrigley. Responsible for managing an integrated public relations and social media team that established strategies, created and executed social content for global brands. People manager of four employees on the Social Engagement Team. Served as the internal lead on social media and crisis management through social justice initiatives and pandemic response. Led… Show more Clients included Hotels.com, BISSELL, OIKOS Protein, Mary Kay Cosmetics, MolsonCoors, BEHR Paint and MarsWrigley. Responsible for managing an integrated public relations and social media team that established strategies, created and executed social content for global brands. People manager of four employees on the Social Engagement Team. Served as the internal lead on social media and crisis management through social justice initiatives and pandemic response. Led client meetings and presented marketing plans and reports to key stakeholders within organizations. Key resource for digital marketing thought leadership and inform client teams about industry trends. Pitched creative ideas and and helping with new business development and regularly brought new thinking and opportunities to the table for my clients and partners. Show less Clients included Hotels.com, BISSELL, OIKOS Protein, Mary Kay Cosmetics, MolsonCoors, BEHR Paint and MarsWrigley. Responsible for managing an integrated public relations and social media team that established strategies, created and executed social content for global brands. People manager of four employees on the Social Engagement Team. Served as the internal lead on social media and crisis management through social justice initiatives and pandemic response. Led… Show more Clients included Hotels.com, BISSELL, OIKOS Protein, Mary Kay Cosmetics, MolsonCoors, BEHR Paint and MarsWrigley. Responsible for managing an integrated public relations and social media team that established strategies, created and executed social content for global brands. People manager of four employees on the Social Engagement Team. Served as the internal lead on social media and crisis management through social justice initiatives and pandemic response. Led client meetings and presented marketing plans and reports to key stakeholders within organizations. Key resource for digital marketing thought leadership and inform client teams about industry trends. Pitched creative ideas and and helping with new business development and regularly brought new thinking and opportunities to the table for my clients and partners. Show less



Minnesota Vikings

• United States
• Spectator Sports
• 300 - 400 Employee

• Manager, Social Media

  • Jun 2017 - Aug 2019

  Oversaw the content and organic strategy for the Minnesota Vikings social media channels including Instagram, Snapchat, Facebook and Twitter. Worked closely with production design and photo teams to create innovative, award-winning content on behalf of the organization. Worked cross-functionally with departments including legal, finance, gameday entertainment, digital, youth, marketing and community relations. Assisted the partnership sales department with the ideation and… Show more Oversaw the content and organic strategy for the Minnesota Vikings social media channels including Instagram, Snapchat, Facebook and Twitter. Worked closely with production design and photo teams to create innovative, award-winning content on behalf of the organization. Worked cross-functionally with departments including legal, finance, gameday entertainment, digital, youth, marketing and community relations. Assisted the partnership sales department with the ideation and sale of custom partnership ideas for digital and social media. Communicated with the partnership activations department to fulfill contractual obligations and provide results and reporting to key stakeholders. Show less Oversaw the content and organic strategy for the Minnesota Vikings social media channels including Instagram, Snapchat, Facebook and Twitter. Worked closely with production design and photo teams to create innovative, award-winning content on behalf of the organization. Worked cross-functionally with departments including legal, finance, gameday entertainment, digital, youth, marketing and community relations. Assisted the partnership sales department with the ideation and… Show more Oversaw the content and organic strategy for the Minnesota Vikings social media channels including Instagram, Snapchat, Facebook and Twitter. Worked closely with production design and photo teams to create innovative, award-winning content on behalf of the organization. Worked cross-functionally with departments including legal, finance, gameday entertainment, digital, youth, marketing and community relations. Assisted the partnership sales department with the ideation and sale of custom partnership ideas for digital and social media. Communicated with the partnership activations department to fulfill contractual obligations and provide results and reporting to key stakeholders. Show less



Carmichael Lynch Relate

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Social Engagement Specialist

  • Aug 2015 - Jun 2017

  Clients included Genuine Thermos® Brand, Evereve, US Bank, Jack Link's Jerky, Lorissa's Kitchen and Subaru. Primarily responsible for overseeing a group of community managers and approved all social media activity for our clients. Built and developed a Content Lab from scratch and established a model for social media and real-time content creation within the agency. Researched, developed, presented and executed social media strategies for brands on a yearly and project… Show more Clients included Genuine Thermos® Brand, Evereve, US Bank, Jack Link's Jerky, Lorissa's Kitchen and Subaru. Primarily responsible for overseeing a group of community managers and approved all social media activity for our clients. Built and developed a Content Lab from scratch and established a model for social media and real-time content creation within the agency. Researched, developed, presented and executed social media strategies for brands on a yearly and project basis. Oversaw and directed a group of designers, copywriters, art directors and a production team. Played a key role in the development of new business pitches and new client research.

• Social Engagement Specialist

  • Jan 2014 - Jul 2015

  Clients included Genuine Thermos® Brand, Arla, Castello USA, BJ's Restaurants and Bath & Body Works, Lutron Electronics. Served as the the day-to-day community manager for national CPG and retail brands. Facilitated social media influencer outreach efforts, worked closely with spokespeople and influencers. Provided clients with monthly analytics reporting using a proprietary social measurement system. Prepared and recommended daily, weekly and monthly social media… Show more Clients included Genuine Thermos® Brand, Arla, Castello USA, BJ's Restaurants and Bath & Body Works, Lutron Electronics. Served as the the day-to-day community manager for national CPG and retail brands. Facilitated social media influencer outreach efforts, worked closely with spokespeople and influencers. Provided clients with monthly analytics reporting using a proprietary social measurement system. Prepared and recommended daily, weekly and monthly social media content ideas; provided content ideas based on popular cultural trends and content formats. Monitored, managed and resolved customer service concerns on social media channels. Strategized, implemented and optimized paid Facebook and Twitter advertising campaigns, provided performance updates and shared results with clients.



Fallon

• Staffing and Recruiting

• Community & Account Manager

  • Apr 2012 - Jan 2014

  Clients included Talenti Gelato, Herradura Tequila, Woodford Reserve, Big Wood Brewery, Cruzan Rum, Spike TV, Children’s Defense Fund and Fallon. Responsible for producing and implementing recurring social media content and frequently shared performance reports with internal agency teams and clients. Refined client management skills and managed both internal and client facing meetings and follow ups as key point of contact for agency relationships. Managed traditional… Show more Clients included Talenti Gelato, Herradura Tequila, Woodford Reserve, Big Wood Brewery, Cruzan Rum, Spike TV, Children’s Defense Fund and Fallon. Responsible for producing and implementing recurring social media content and frequently shared performance reports with internal agency teams and clients. Refined client management skills and managed both internal and client facing meetings and follow ups as key point of contact for agency relationships. Managed traditional social media and community management of channels including Facebook, Twitter and Instagram. Participated in integrated content development for advertising campaigns and was an internal resource for social media strategy and ideation. Developed experience with website content management systems and analytics platforms. Show less Clients included Talenti Gelato, Herradura Tequila, Woodford Reserve, Big Wood Brewery, Cruzan Rum, Spike TV, Children’s Defense Fund and Fallon. Responsible for producing and implementing recurring social media content and frequently shared performance reports with internal agency teams and clients. Refined client management skills and managed both internal and client facing meetings and follow ups as key point of contact for agency relationships. Managed traditional… Show more Clients included Talenti Gelato, Herradura Tequila, Woodford Reserve, Big Wood Brewery, Cruzan Rum, Spike TV, Children’s Defense Fund and Fallon. Responsible for producing and implementing recurring social media content and frequently shared performance reports with internal agency teams and clients. Refined client management skills and managed both internal and client facing meetings and follow ups as key point of contact for agency relationships. Managed traditional social media and community management of channels including Facebook, Twitter and Instagram. Participated in integrated content development for advertising campaigns and was an internal resource for social media strategy and ideation. Developed experience with website content management systems and analytics platforms. Show less