John Saxe
Vice President, Communications, Content & Strategy at Scratch Marketing + Media- Claim this Profile
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Tsvetomira (Mira) Lyubenova
At Scratch Marketing + Media, I had the privilege to work with John on a number of demand generation programs for large enterprise clients. Being the project owner and the main point of contact for the client, John stood out as a confident leader and exceptional content writer. John has the rare ability to understand complex technical concepts, digest them for the benefit of the team and translate them into engaging content. He doesn't spare effort in researching trends and best practices and talking to experts so he becomes the subject matter expert himself. As a strong communicator, it comes naturally to him to build rapport with the various stakeholders and act in the best interest of his clients. He has the patience and ability to educate his team on the topic of his content projects and enable them to do their best work. John is a trailblazer when it comes to uncovering new content opportunities and building marketing strategies from scratch. We collaborated on the development of the content marketing strategy and execution of the ABM thought leadership project of the agency, where he acted as the manager and quality control of the ABM educational content that we created. This initiative helped to position the agency as an ABM thought leader and win a number of projects. Last but not least, John is a super fun person to work with. His supportive attitude, easy-going personality, and sense of humor make him the content leader that anybody would want on their team.
Natalie Ferro
I was fortunate to work with John while at Scratch Marketing + Media. John and I worked together on various large client projects, with many moving parts and tight deadlines. John wore multiple hats consisting of account management and content development while simultaneously building project strategies in close partnership with clients. I highly valued and was impressed by his ability to bring people together – both clients and colleagues – collaboratively working toward one solution where all ideas were both valued and heard. John was a great partner and support to the design team at Scratch. While the design team often faced large volumes of work, John worked with the team to jointly build practical project plans, clear briefs, and solid client partnerships, ensuring that the design team had a clear understanding of the business goals and project requirements to be successful. John’s thoughtful and calm approach, respect for all colleagues and clients, and deep industry expertise resulted in numerous successful projects and client wins during my time at Scratch. I highly recommend working with John should you have the opportunity.
Tsvetomira (Mira) Lyubenova
At Scratch Marketing + Media, I had the privilege to work with John on a number of demand generation programs for large enterprise clients. Being the project owner and the main point of contact for the client, John stood out as a confident leader and exceptional content writer. John has the rare ability to understand complex technical concepts, digest them for the benefit of the team and translate them into engaging content. He doesn't spare effort in researching trends and best practices and talking to experts so he becomes the subject matter expert himself. As a strong communicator, it comes naturally to him to build rapport with the various stakeholders and act in the best interest of his clients. He has the patience and ability to educate his team on the topic of his content projects and enable them to do their best work. John is a trailblazer when it comes to uncovering new content opportunities and building marketing strategies from scratch. We collaborated on the development of the content marketing strategy and execution of the ABM thought leadership project of the agency, where he acted as the manager and quality control of the ABM educational content that we created. This initiative helped to position the agency as an ABM thought leader and win a number of projects. Last but not least, John is a super fun person to work with. His supportive attitude, easy-going personality, and sense of humor make him the content leader that anybody would want on their team.
Natalie Ferro
I was fortunate to work with John while at Scratch Marketing + Media. John and I worked together on various large client projects, with many moving parts and tight deadlines. John wore multiple hats consisting of account management and content development while simultaneously building project strategies in close partnership with clients. I highly valued and was impressed by his ability to bring people together – both clients and colleagues – collaboratively working toward one solution where all ideas were both valued and heard. John was a great partner and support to the design team at Scratch. While the design team often faced large volumes of work, John worked with the team to jointly build practical project plans, clear briefs, and solid client partnerships, ensuring that the design team had a clear understanding of the business goals and project requirements to be successful. John’s thoughtful and calm approach, respect for all colleagues and clients, and deep industry expertise resulted in numerous successful projects and client wins during my time at Scratch. I highly recommend working with John should you have the opportunity.
Tsvetomira (Mira) Lyubenova
At Scratch Marketing + Media, I had the privilege to work with John on a number of demand generation programs for large enterprise clients. Being the project owner and the main point of contact for the client, John stood out as a confident leader and exceptional content writer. John has the rare ability to understand complex technical concepts, digest them for the benefit of the team and translate them into engaging content. He doesn't spare effort in researching trends and best practices and talking to experts so he becomes the subject matter expert himself. As a strong communicator, it comes naturally to him to build rapport with the various stakeholders and act in the best interest of his clients. He has the patience and ability to educate his team on the topic of his content projects and enable them to do their best work. John is a trailblazer when it comes to uncovering new content opportunities and building marketing strategies from scratch. We collaborated on the development of the content marketing strategy and execution of the ABM thought leadership project of the agency, where he acted as the manager and quality control of the ABM educational content that we created. This initiative helped to position the agency as an ABM thought leader and win a number of projects. Last but not least, John is a super fun person to work with. His supportive attitude, easy-going personality, and sense of humor make him the content leader that anybody would want on their team.
Natalie Ferro
I was fortunate to work with John while at Scratch Marketing + Media. John and I worked together on various large client projects, with many moving parts and tight deadlines. John wore multiple hats consisting of account management and content development while simultaneously building project strategies in close partnership with clients. I highly valued and was impressed by his ability to bring people together – both clients and colleagues – collaboratively working toward one solution where all ideas were both valued and heard. John was a great partner and support to the design team at Scratch. While the design team often faced large volumes of work, John worked with the team to jointly build practical project plans, clear briefs, and solid client partnerships, ensuring that the design team had a clear understanding of the business goals and project requirements to be successful. John’s thoughtful and calm approach, respect for all colleagues and clients, and deep industry expertise resulted in numerous successful projects and client wins during my time at Scratch. I highly recommend working with John should you have the opportunity.
Tsvetomira (Mira) Lyubenova
At Scratch Marketing + Media, I had the privilege to work with John on a number of demand generation programs for large enterprise clients. Being the project owner and the main point of contact for the client, John stood out as a confident leader and exceptional content writer. John has the rare ability to understand complex technical concepts, digest them for the benefit of the team and translate them into engaging content. He doesn't spare effort in researching trends and best practices and talking to experts so he becomes the subject matter expert himself. As a strong communicator, it comes naturally to him to build rapport with the various stakeholders and act in the best interest of his clients. He has the patience and ability to educate his team on the topic of his content projects and enable them to do their best work. John is a trailblazer when it comes to uncovering new content opportunities and building marketing strategies from scratch. We collaborated on the development of the content marketing strategy and execution of the ABM thought leadership project of the agency, where he acted as the manager and quality control of the ABM educational content that we created. This initiative helped to position the agency as an ABM thought leader and win a number of projects. Last but not least, John is a super fun person to work with. His supportive attitude, easy-going personality, and sense of humor make him the content leader that anybody would want on their team.
Natalie Ferro
I was fortunate to work with John while at Scratch Marketing + Media. John and I worked together on various large client projects, with many moving parts and tight deadlines. John wore multiple hats consisting of account management and content development while simultaneously building project strategies in close partnership with clients. I highly valued and was impressed by his ability to bring people together – both clients and colleagues – collaboratively working toward one solution where all ideas were both valued and heard. John was a great partner and support to the design team at Scratch. While the design team often faced large volumes of work, John worked with the team to jointly build practical project plans, clear briefs, and solid client partnerships, ensuring that the design team had a clear understanding of the business goals and project requirements to be successful. John’s thoughtful and calm approach, respect for all colleagues and clients, and deep industry expertise resulted in numerous successful projects and client wins during my time at Scratch. I highly recommend working with John should you have the opportunity.
Experience
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Scratch Marketing + Media
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United States
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Marketing Services
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1 - 100 Employee
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Vice President, Communications, Content & Strategy
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Jun 2014 - Present
Scratch is a growth advisor and nimble execution partner for tech and innovation companies. Your team of Marketing Co-Pilots, we exist to help game-changing technology and innovations be recognized, accepted and adopted quickly. We leverage an integrated, multi-channel approach to elevate brand awareness, generate demand, and build lasting industry + customer relations. Specialties Thought Leadership Platforms, Strategic Marketing, PR + Influencer Relations, Content Marketing, Social + Digital Marketing, Account-Based Marketing, Online Communities, and Lead Generation I build and execute integrated go-to-market strategies combining thought leadership platforms, media and analyst relations, and paid/owned/earned media strategies. I write and edit content for all asset types and audiences, including byline articles and blog posts, eBooks and white papers, websites and social media, press releases and media pitches, sales and partner-enablement assets. I support Scratch's Content Marketing, Sales Enablement, and Account-Based Marketing practices, overseeing content development of customer-facing and sales support assets, including partnering with subject matter experts to develop accessible content derived and extracted from deep technical expertise. I also support Scratch's other service pillars. I am also deeply involved in Scratch's business development activities, including preparing new business proposals, drafting statements of work; participating in sales calls, and engaging in other business development activities. Show less
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Aptara
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United States
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E-Learning Providers
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700 & Above Employee
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Vice President, Operations, Educational Publishing Group
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Jan 2013 - Mar 2014
Accountable for profit & loss of US operations (Publishing Services), contributing more than $3 million annually to company revenue, within $10M Educational Publishing business unit. Responsible for all domestic delivery operations, including overseeing editorial content development, art and design, and content quality services; managing monthly revenue forecasting and invoicing; optimizing onshore/offshore workflows to minimize delivery costs; developing and maintaining staffing plans; redefining roles and responsibilities; documenting delivery workflows and best practices; ensuring feasibility of pricing in RFP responses; leading a staff of 30+; and building client relationships to help sell services and generate revenue. Show less
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Editorial Director, Educational Publishing Group
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Jun 2011 - Jan 2013
Responsible for business development and delivery for all PreK-12 editorial content development opportunities. Solely responsible for pricing all editorial content development proposals; strategized and oversaw all editorial efforts for print and digital distribution; collaborated with eLearning team to design mobile apps for iPad, other tablets, and other digital platforms; managed all editorial staff and budgets.
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Houghton Mifflin Harcourt
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United States
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E-Learning Providers
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700 & Above Employee
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Director - Editorial Resource Management
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2010 - Jun 2011
Managed a cross-disciplinary editorial team operating as a shared service to flexibly staff in-house content development projects. Collaborated with other editorial department heads to anticipate and respond to resource allocation needs.
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Supervising Editor
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Jul 2005 - Apr 2010
Established boston-area satellite for Holt, Rinehart and Winston's math editorial department. Managed product development efforts for Holt McDougal's math editorial department.
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Mediator and Mediation Trainer
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1995 - 2010
Mediated civil disputes referred through Framingham District Court and Framingham Juvenile Court; trained adults and students in principles of co-mediation dispute-resolution model Mediated civil disputes referred through Framingham District Court and Framingham Juvenile Court; trained adults and students in principles of co-mediation dispute-resolution model
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Senior Editor
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2002 - 2005
Project Editor and then Senior Editor in Math Editorial Project Editor and then Senior Editor in Math Editorial
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Writer/Editor
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1999 - 2002
Travel writer, editor of online content for travel planning Web site. Travel writer, editor of online content for travel planning Web site.
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GBH
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Broadcast Media Production and Distribution
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700 & Above Employee
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Senior Project Manager
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1996 - 1999
Project manager for "Teaching With Technolgy" curriculum development and teacher training institutes. Project manager and WGBH liaison to Boston Music Education Collaborative. Project manager for "Teaching With Technolgy" curriculum development and teacher training institutes. Project manager and WGBH liaison to Boston Music Education Collaborative.
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Education
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Tufts University
BA, English -
Lesley University
M Ed., Education
Community
