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Corinne Federici

Johnny is an extremely talented marketing professional, and a true class act. He has a unique ability to go deep on a company’s market, technology and vision – and then effortlessly step into a prospect’s shoes to feel and understand their pain and problems. The combination of those two critical perspectives is what shapes his approach to marketing, demand-gen and PR – and that’s exactly what it takes to succeed these days. Johnny’s incredibly smart, driven and dedicated – and he knows what it takes to inspire a team to want to work harder for him, and his company; a skill very few have mastered.

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Experience

    • Director of Sales and Marketing
      • Feb 2020 - Present
    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Director of Marketing
      • Feb 2015 - Feb 2020
    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Senior Director of Marketing
      • Jun 2013 - Feb 2015

      Responsible for all marketing functions within Globalscape. Established and executed strategic product marketing initiatives globally, in addition to all aspects of activities associated with the budgeting, execution and final analysis. Charged with responsibility for creating product-driven marketing initiatives, delivering variable solutions for customers and a strong ROI. Directed and developed customer market research programs, leading the collection, analysis, and reporting of data from… Show more Responsible for all marketing functions within Globalscape. Established and executed strategic product marketing initiatives globally, in addition to all aspects of activities associated with the budgeting, execution and final analysis. Charged with responsibility for creating product-driven marketing initiatives, delivering variable solutions for customers and a strong ROI. Directed and developed customer market research programs, leading the collection, analysis, and reporting of data from customer, analyst, and company product stakeholders. Part of leadership team that helped drive key business decisions and direction of the company.

    • Senior Marketing Manager
      • Mar 2010 - Jun 2013

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Business Development Lead - ConnecTech
      • Sep 2009 - Mar 2010

      Directed the division expansion. Created forecasts for new products and drafted Depot Services business plan for Device Support Centers and Radio Shack. Developed and implemented tactical marketing plans and played key role in executing the development of apposite marketing and promotional methodologies.

    • Metrics Execution Lead - U-verse
      • Jun 2007 - Sep 2009

      Successful in creating U-verse scorecard, primary source of U-verse metrics, used on a daily basis to complement and create additional high-priority internal reports. Identified opportunities and analyzed metrics to improve U-verse performance and determine, analyze, and address all potential customer needs. Monitored channel volumes and ensured gap closure plans in place in order to hit channel and regional targets.

    • IP Ops and Services Chief of Staff - U-verse
      • Aug 2006 - Jun 2007

      Functioned as Chief of Staff for President of Consumer Marketing, tasked on a daily basis to oversee the operations of the department. Created materials for Chairman’s U-verse meetings, investor relations, analyst conferences, earnings reports, press releases and several other key leadership meetings.

    • Consumer Marketing - U-verse
      • Aug 2003 - Aug 2006

      Designed, coordinated, and executed a major quantitative research study surrounding U-verse pricing and demand analysis. Developed a dynamic U-verse forecast for FTTN and FTTP that was adopted company wide.

    • Business Portfolio Management
      • Aug 2001 - Aug 2003

      Developed a consolidated eServices Metrics Report for IDC product sales, revenue, statistics, and funnels. Monitored and managed the redesign and testing for Webhosting.com site. Updated and delivered National Data Product Roadmaps. Created a process to track status of business projects on a weekly basis.

    • Ireland
    • Business Consulting and Services
    • 700 & Above Employee
    • Consultant
      • Jan 1998 - Aug 2001

      Analyzed and integrated systems to increase internal process efficiencies at various client sites. • GCAS Lead QAT Consultant, SBC, San Antonio, TX 2000-2001 • Service Assurance Program Manager, Verizon, Dallas, TX 2000 • Database Team Lead, Sprint, Kansas City, MO 1999-2000 • Test Support Team, Sprint, Dallas, TX 1999 • Order Management/Provisioning Stabilization Team, Excel Communications, Dallas, TX 1998-1999 • Online Development Team, Burlington Resources, Fort Worth, TX… Show more Analyzed and integrated systems to increase internal process efficiencies at various client sites. • GCAS Lead QAT Consultant, SBC, San Antonio, TX 2000-2001 • Service Assurance Program Manager, Verizon, Dallas, TX 2000 • Database Team Lead, Sprint, Kansas City, MO 1999-2000 • Test Support Team, Sprint, Dallas, TX 1999 • Order Management/Provisioning Stabilization Team, Excel Communications, Dallas, TX 1998-1999 • Online Development Team, Burlington Resources, Fort Worth, TX 1998 Show less Analyzed and integrated systems to increase internal process efficiencies at various client sites. • GCAS Lead QAT Consultant, SBC, San Antonio, TX 2000-2001 • Service Assurance Program Manager, Verizon, Dallas, TX 2000 • Database Team Lead, Sprint, Kansas City, MO 1999-2000 • Test Support Team, Sprint, Dallas, TX 1999 • Order Management/Provisioning Stabilization Team, Excel Communications, Dallas, TX 1998-1999 • Online Development Team, Burlington Resources, Fort Worth, TX… Show more Analyzed and integrated systems to increase internal process efficiencies at various client sites. • GCAS Lead QAT Consultant, SBC, San Antonio, TX 2000-2001 • Service Assurance Program Manager, Verizon, Dallas, TX 2000 • Database Team Lead, Sprint, Kansas City, MO 1999-2000 • Test Support Team, Sprint, Dallas, TX 1999 • Order Management/Provisioning Stabilization Team, Excel Communications, Dallas, TX 1998-1999 • Online Development Team, Burlington Resources, Fort Worth, TX 1998 Show less

Education

  • Texas A&M University
    Marketing

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