Experience

WJ Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jan 2021 - Present



Killer Rabbit

• Canada
• Advertising Services

• Creative Director

  • May 2019 - Present



Small Giant

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jan 2018 - Present



Alberta University of the Arts

• Canada
• Higher Education
• 100 - 200 Employee

• Sessional Instructor

  • Jan 2018 - Present



Self Employed

• Creative Director

  • Jun 2016 - Jul 2021



Critical Mass

• Canada
• Advertising Services
• 700 & Above Employee

• Creative Director (contract)

  • May 2019 - Nov 2019



Trigger Communication & Design, Ltd.

• Canada
• Financial Services
• 1 - 100 Employee

• Creative Director

  • Apr 2014 - Jun 2016

  + Restructured the creative department to integrate digital, social and experiential advertising. + Created an evolving brand campaign for BrokerLink that included OOH and TV, BrokerLink is the fastest growing insurance. company within the Intact network + Moved advertsing for Calgary Zoo from traditional to a fully integrated campaign while increasing visitation + Pitched and created video content for the Zoo + Created 2 campaigns for AHS one of which increased visitation by 7000%. The other is still in market but has been getting extra publicity and a favorable response from the target demo + Increased billable hours to 71% for the department + Created digital campaigns for Imperial Oil that increased dealer participation by an additional 62% Show less



TIN CAN

• Los Angeles

• Creative Director

  • 2001 - 2014

  + Designed and produced print ads, websites, posters, annual reports, key art, branding, trade show booths and collateral materials. + For TBWA, created international print ads for Travel Alberta. + Ford Dealer ads for Young and Rubicam. + Worked on Sony and Activision for Ignited Minds. + At Saatchi & Saatchi worked on the Toyota Tacoma and Avalon launches. + Worked on Event Designs and collateral for Lexus. + Designed and produced print ads, websites, posters, annual reports, key art, branding, trade show booths and collateral materials. + For TBWA, created international print ads for Travel Alberta. + Ford Dealer ads for Young and Rubicam. + Worked on Sony and Activision for Ignited Minds. + At Saatchi & Saatchi worked on the Toyota Tacoma and Avalon launches. + Worked on Event Designs and collateral for Lexus.



bon usa

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 2012 - 2013

  + Targeted an artist/music focused lifestyle demographic turning them into prospects and brand advocates. We did this by partnering with independent artists and musicians (ASAP Rocky, Danny Brown, Prince Paul, David Choi) to create videos, events, art shows, a talk show, social media and even a movie. + Redesigned ScionAV.com and ScionRacing.com to improve it's UX and UI. + Created the FRS interactive brochure utilizing artists and musicians from Holland, Canada and the US. + Opened an art gallery/store that sold artist merchandise and featured a new show each month. Each opening was promoted only through social media was a sell out. Sales were +20k/mo. + Primary contact for the client (no account director). + Implemented work flow and quality control while cutting costs (14%) and turnaround times (25%). + Manage a creative/video staff of 8 including freelancers. + Creatively manage over 400 scripted and non-scripted videos per year for our clients including + Clients include Scion, Casio, Unreal Chocolate, Sailor Jerry Rum & Asics. Show less



Meredith Integrated Marketing

• Los Angeles

• Permalance ACD

  • 2006 - 2012

  + Integrated campaign solutions included combining DM, collateral, email, mobile email, ipad magazines, microsites, apps, blogs, social media, and viral video. + Successful pitches for Chrysler, Fiat, Mitsubishi, Hyundai, Suzuki and Jenny Craig. + CRM campaigns for Jenny Craig, Mitsubishi, and Chrysler. + Integrated campaigns for Mitsubishi, Chrysler, Dodge, Ram, Chubb Insurance, Suzuki, Hyundai, and PowerBar. + Integrated campaign solutions included combining DM, collateral, email, mobile email, ipad magazines, microsites, apps, blogs, social media, and viral video. + Successful pitches for Chrysler, Fiat, Mitsubishi, Hyundai, Suzuki and Jenny Craig. + CRM campaigns for Jenny Craig, Mitsubishi, and Chrysler. + Integrated campaigns for Mitsubishi, Chrysler, Dodge, Ram, Chubb Insurance, Suzuki, Hyundai, and PowerBar.



Hydra

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Nov 2008 - Jul 2009

  + Rebuilt a demoralized creative department into an award winning one. + Mentored and managed a creative department of 6 designers. + Specialized in digital advertising; banner, emails, landing pages, facebook ads, social media and blogs. + Reduce turnaround times by 80%. + Direct contact with clients for pitches and creative development. + New clients were signing with us based on our new creatives. + Click throughs were tripled and conversion rates were doubled. + Rebuilt a demoralized creative department into an award winning one. + Mentored and managed a creative department of 6 designers. + Specialized in digital advertising; banner, emails, landing pages, facebook ads, social media and blogs. + Reduce turnaround times by 80%. + Direct contact with clients for pitches and creative development. + New clients were signing with us based on our new creatives. + Click throughs were tripled and conversion rates were doubled.



Grey Advertising

• Co-Creative Director

  • May 2004 - Oct 2006

  + Successful pitches for AAA, Princess Cruises and Cunard. + As Creative Director managed the studio to handle the large Princess Cruises production workload. + Streamlined the workflow to be more time-efficient and profitable. + Responsible for the Cunard redesign. + Art directed/designed the Dream Catcher Destination Club magazines. + Art directed all of their travel photography within a tight budget. + Successful pitches for AAA, Princess Cruises and Cunard. + As Creative Director managed the studio to handle the large Princess Cruises production workload. + Streamlined the workflow to be more time-efficient and profitable. + Responsible for the Cunard redesign. + Art directed/designed the Dream Catcher Destination Club magazines. + Art directed all of their travel photography within a tight budget.



Strausberg Group

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • 2003 - 2005

  + Managed, directed and developed the 8 person creative department. + Developed a project management process to eliminate costs and increase productivity. + Clients included KOR Hotel Group, Viceroy Hotels, AAA and Trump. + Managed, directed and developed the 8 person creative department. + Developed a project management process to eliminate costs and increase productivity. + Clients included KOR Hotel Group, Viceroy Hotels, AAA and Trump.



Hamon & Associates

• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Sep 2001 - Mar 2002

  + Hired to bring my print experience to this agency during a critical time. + Designed, supervised and managed the production and printing of 3 catalogues and a website for Thermador Appliances within a 4 month timeline – this included a 25 day photography shoot. + Clients: Singapore Airlines, Hyundai, Beverly Hills and Rothschild Wines. + Hired to bring my print experience to this agency during a critical time. + Designed, supervised and managed the production and printing of 3 catalogues and a website for Thermador Appliances within a 4 month timeline – this included a 25 day photography shoot. + Clients: Singapore Airlines, Hyundai, Beverly Hills and Rothschild Wines.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • Jan 2000 - Apr 2001

  + Teamed with a writer, art directed print, outdoor, and tv spots for Boeing, Beverly Hills Tourism, Cathay Pacific, Honeywell and Nestlé + Teamed with a writer, art directed print, outdoor, and tv spots for Boeing, Beverly Hills Tourism, Cathay Pacific, Honeywell and Nestlé



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • Sep 1998 - Dec 1999

  + Teamed with a writer, art directed and designed print, outdoor, web, television and radio advertising. + Two television spots for Telus services tripled orders for those services and went on to win 7 national awards. + Clients: TELUS Telecommunications, AltaVista and Shell. + Teamed with a writer, art directed and designed print, outdoor, web, television and radio advertising. + Two television spots for Telus services tripled orders for those services and went on to win 7 national awards. + Clients: TELUS Telecommunications, AltaVista and Shell.



Karo Group, Inc.

• Canada
• Advertising Services
• 1 - 100 Employee

• Designer

  • 1995 - 1998

  + Design and produced marketing materials, corporate identities, annual reports, television and radio. + Managed all aspects, including client meetings, press checks and production staff assigned to each project. + Designed and produced an annual in 10 days from start to printed piece. + Designed and produced the Telus annual report (the largest annual in Canada with a budget of $800,000). + Clients: Telus Communications and Fairmont Hotels. + Design and produced marketing materials, corporate identities, annual reports, television and radio. + Managed all aspects, including client meetings, press checks and production staff assigned to each project. + Designed and produced an annual in 10 days from start to printed piece. + Designed and produced the Telus annual report (the largest annual in Canada with a budget of $800,000). + Clients: Telus Communications and Fairmont Hotels.