John Lods

Chief Executive Officer at Arm Candy
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US
Skills

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Credentials

  • Facebook Certified Buying Professional
    Facebook
    Jan, 2018
    - Nov, 2024
  • Facebook Certified Planning Professional
    Facebook
    Jan, 2018
    - Nov, 2024
  • Google Adwords
    Google
    Jan, 2016
    - Nov, 2024
  • Google Analytics
    Google
    Jan, 2016
    - Nov, 2024

Experience

  • Arm Candy
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Jan 2019 - Present

      Arm Candy is a full-service media intelligence agency combining smarter workflows, owned media intelligence technology and a brilliant workforce, centered around delivering the highest quality service and results. Arm Candy's unique model allows agencies, brands, and ad tech partners, to 'plug-in' to our suite of media capabilities allowing for a full service media solution, that streamlines media strategy, planning, buying, campaign management, data & analytics and more. In doing so, our partners are able to implement best-in-class media services, across traditional, digital and shopper, driving profitable and organizational growth. Ultimately, we're here to help you look good. Show less

  • The Infinite Agency
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Assoc. Director of Media | Head of Social
      • Jul 2018 - Jan 2019

      • Manage Social Media Department, senior marketing managers and media planners/buyers. • Media and Social lead for $20M+ spanning across 15+ accounts. • Develop and sell in holistic strategies for new business and existing clients. • Create and implement internal process to sustain and grow account profitability. • Build relationships with client C-suite and directors to develop short- and long- term goals. • Collaborate with department heads on innovative solutions to enhance agency offering. • Responsible for department financials, hiring and employee development. Show less

    • Digital Media Manager
      • Feb 2017 - Jul 2018

      • Create media strategies & plans for digital + traditional accounts including but not limited to: television, radio, programmatic (display, mobile, audio, tv, etc.), paid social & SEM.• Manage $10M+ across multi-channel media accounts including digital and traditional media. • Primary contact for all digital/media inquiries including strategies, reporting, POVs, etc.• Responsible for setting clear KPI’s & measuring campaign performance on an on-going basis• Collaborate with Campaign, SEM & SEO managers to ensure KPI’s are exceeded. • Manage marketing coordinator’s responsibilities & training.• Provide creative direction to continually enhance campaigns from historical insights gained. • Ensure proper tags are placed for optimal attribution, insights & analysis. • Analyze data sets to optimize strategies, ad delivery & facilitate ABZ testing. • Build real-time reports, including store level visits, to ensure full media transparency.• Regularly audit strategies & results to keep plans up to date in the ever-changing media landscape.• Analyze financial worksheets in-order to develop coherent media plans and provide detailed post-campaign performance correlations. Primary Accounts: Bodyguardz, Carter BloodCare, Mooyah, On The Border, Susan G. Komen, Twin Peaks Show less

  • Splash Media
    • Advertising Services
    • 1 - 100 Employee
    • Digital Media Manager
      • Jan 2016 - Feb 2017

      • Developed & coordinated media plans/buys with vendor partners. • Strategized, executed & managed SEM (Adwords, Bing, etc.) initiatives totaling 150K/month.• Developed media proposals for existing client relationships & new business.• Setup campaigns in DCM, Google Analytics & other platforms to ensure campaign attribution.• Built, implemented and managed paid social media campaigns surpassing 200K/month.• Worked with creative teams on media asset creation for digital campaigns.• Managed client relationships and overall account success on media-focused accounts. • Created reports integrating all campaigns including insights to increase campaign effectiveness.• Trained internal team members on digital strategy and execution for SEM and Paid Social tactics.Primary Accounts: Bar Louie, Daseke, Devolver Digital, Prime Lending, Runway Seven, Tupperware Show less

    • Digital Strategist
      • Jan 2015 - Jan 2016

      • Formulated creative, including copy and image conception, for online client presences.• Concepted, developed and implement social media and digital marketing campaign strategies.• Created content for both organic and paid advertising mediums.• Developed business analysis and strategy reports for new business.• Responsible for community engagement on owned content.• Acclimated to advancing digital and social media best practices.• Optimized published content to strengthen SEO.Primary Accounts: Daseke, ElectricMan, Executive Connection, OsteoMed, Sutherland Global Services Show less

Education

  • Purdue University
    Bachelor of Science (BS), Business Management
    2010 - 2014

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