Experience

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• United States
• Civic and Social Organizations
• 100 - 200 Employee

• Vice President, Digital

  • Aug 2022 - Nov 2023

  - Optimized digital department for growth and scaling. - Managed digital communications, content, organizing, fundraising, and social media. - Grew small-dollar donors; increased digital fundraising and new signups. - Optimized digital department for growth and scaling. - Managed digital communications, content, organizing, fundraising, and social media. - Grew small-dollar donors; increased digital fundraising and new signups.



OpenDor Media

• Israel
• Online Audio and Video Media
• 1 - 100 Employee

• Publisher

  • Sep 2020 - Dec 2022

  - Successfully launched the Unpacked brand (A Jewish media startup that's one part Buzzfeed, one part Vox and one part Vice targeting 18-34 year olds), becoming a top 25 Jewish media website within the first 8 months of launching according to Amazon's Alexa web ranking. - Implemented the mini-publisher content model to target Gen Z and young Millennial users ensuring the majority of users on each platform were in the desired demographic. - Successfully launched the Unpacked brand (A Jewish media startup that's one part Buzzfeed, one part Vox and one part Vice targeting 18-34 year olds), becoming a top 25 Jewish media website within the first 8 months of launching according to Amazon's Alexa web ranking. - Implemented the mini-publisher content model to target Gen Z and young Millennial users ensuring the majority of users on each platform were in the desired demographic.



The Forward

• Internet News
• 1 - 100 Employee

• News Director

  • Mar 2020 - Sep 2020

  - Oversaw day-to-day news gathering and implemented a data strategy for story selection and presentation that increased search referral traffic and 7 day loyalty. - Used analytical insights to set quarterly organizational growth KPIs. - Organically grew daily newsletter subscribers by more than 50% in one year. - Promoted from audience development editor.

• Audience Development Editor

  • Jun 2019 - Mar 2020

  - Oversaw the creation, production and placement of content in the Forward’s email newsletters, website, and social media platforms using analytical data and content strategies. - Crafted and implemented new newsletter, social, and SEO strategies that increased reader engagement, site traffic, user loyalty and subscriptions. - Developed partnerships with new platforms and organizations to reach additional readers.



Media on the Street, LLC

• Raleigh-Durham, North Carolina Area

• Business Owner

  • Jun 2018 - Jun 2019

  - In-house digital consultant for Public Media North Carolina's development office. Created strategies that converted online users into paying members, trained station’s content team in digital production. Spearheaded UNC-TV’s digital coverage of Hurricane Florence, a first for the statewide PBS network. - In-house digital consultant for Public Media North Carolina's development office. Created strategies that converted online users into paying members, trained station’s content team in digital production. Spearheaded UNC-TV’s digital coverage of Hurricane Florence, a first for the statewide PBS network.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Director of Digital Strategy and Operations, ABC11

  • Apr 2015 - Jun 2018

  - Head of the ABC11 digital department reporting to the general manager. Responsible for station’s digital content distribution, marketing and sales. Oversaw a multi-million dollar operating budget. - Met vigorous yearly digital growth goals including growing revenue by 100% and on-site video initiates by 50%. - Grew station’s social share of voice to the no. 1 spot in the market toppling the market's dominant legacy station. Successfully implemented a new SEO/SEM strategy. -… Show more - Head of the ABC11 digital department reporting to the general manager. Responsible for station’s digital content distribution, marketing and sales. Oversaw a multi-million dollar operating budget. - Met vigorous yearly digital growth goals including growing revenue by 100% and on-site video initiates by 50%. - Grew station’s social share of voice to the no. 1 spot in the market toppling the market's dominant legacy station. Successfully implemented a new SEO/SEM strategy. - Member of the Walt Disney Co. executive team crafting the digital strategy for the Disney ABC Owned Television Group. Show less - Head of the ABC11 digital department reporting to the general manager. Responsible for station’s digital content distribution, marketing and sales. Oversaw a multi-million dollar operating budget. - Met vigorous yearly digital growth goals including growing revenue by 100% and on-site video initiates by 50%. - Grew station’s social share of voice to the no. 1 spot in the market toppling the market's dominant legacy station. Successfully implemented a new SEO/SEM strategy. -… Show more - Head of the ABC11 digital department reporting to the general manager. Responsible for station’s digital content distribution, marketing and sales. Oversaw a multi-million dollar operating budget. - Met vigorous yearly digital growth goals including growing revenue by 100% and on-site video initiates by 50%. - Grew station’s social share of voice to the no. 1 spot in the market toppling the market's dominant legacy station. Successfully implemented a new SEO/SEM strategy. - Member of the Walt Disney Co. executive team crafting the digital strategy for the Disney ABC Owned Television Group. Show less



Knight Lenfest Newsroom Initiative

• University of North Carolinat at Chapel Hill

• Participant

  • May 2017 - May 2018

  Participant in the Knight-Lenfest Newsroom Initiative which helps advance digital transformation at local news organizations across the country. Participant in the Knight-Lenfest Newsroom Initiative which helps advance digital transformation at local news organizations across the country.



Moogfest

• United States
• Musicians
• 1 - 100 Employee

• Consulting Producer

  • Mar 2016 - May 2016

  Member of inaugural live stream team. Assisted in the operation of the Carolina Theatre event space for Moogfest 2016 (i.e. venue assistant, production assistant, camera operator, live feed director). Member of inaugural live stream team. Assisted in the operation of the Carolina Theatre event space for Moogfest 2016 (i.e. venue assistant, production assistant, camera operator, live feed director).



Knoxville News Sentinel

• Internet News
• 100 - 200 Employee

• Digital Managing Editor

  • Apr 2013 - Apr 2015

  - Transformed the newsroom to digital first by training staff, overhauling the newsroom's deadline structure and print priorities. - Directly managed online staff and use of newsroom resources. - Oversaw implementation of new digital metrics, responsive site redesign and paywall. - Wrote Sunday column. - Transformed the newsroom to digital first by training staff, overhauling the newsroom's deadline structure and print priorities. - Directly managed online staff and use of newsroom resources. - Oversaw implementation of new digital metrics, responsive site redesign and paywall. - Wrote Sunday column.



Seton Hall University

• United States
• Higher Education
• 700 & Above Employee

• Visiting Professor

  • Feb 2015 - Feb 2015

  - Selected to participate in the Scripps Howard Foundation Visiting Professors in Social Media Program - Guest lecturer COJR 3422: Social Media in Journalism and Public Relations, COJR 5499: Senior Seminar in Journalism, COPA 2512: Public Relations I, COJR 2441: North America and the Media, COJR 3421: Advanced News Reporting. - Advised "The Alternative Press" (TAP) Team - Advised “The Setonian” newspaper staff - Job shadow mentor to Seton Hall University professor - Selected to participate in the Scripps Howard Foundation Visiting Professors in Social Media Program - Guest lecturer COJR 3422: Social Media in Journalism and Public Relations, COJR 5499: Senior Seminar in Journalism, COPA 2512: Public Relations I, COJR 2441: North America and the Media, COJR 3421: Advanced News Reporting. - Advised "The Alternative Press" (TAP) Team - Advised “The Setonian” newspaper staff - Job shadow mentor to Seton Hall University professor



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Foreign News Producer

  • Mar 2008 - Apr 2013

  - Responsible for foreign news material on all NBC platforms, affiliates and clients. - Packaged produced and edited news stories, features and obituaries both for air and web. - Coordinated international breaking news coverage with foreign bureaus and field crews. - Member of NBC News 2010 Vancouver Olympics desk during primetime hours. - Responsible for foreign news material on all NBC platforms, affiliates and clients. - Packaged produced and edited news stories, features and obituaries both for air and web. - Coordinated international breaking news coverage with foreign bureaus and field crews. - Member of NBC News 2010 Vancouver Olympics desk during primetime hours.



Time Warner Cable News

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Morning News Producer

  • Aug 2006 - Jan 2008

  - Helped launch a new 24-hour digital cable news channel in the Greensboro-Triad DMA. - Produced multiple daily live shots, ran the overnight desk, special events/breaking news reporter. - Crafted the new station's on air editorial look and tone. - Helped launch a new 24-hour digital cable news channel in the Greensboro-Triad DMA. - Produced multiple daily live shots, ran the overnight desk, special events/breaking news reporter. - Crafted the new station's on air editorial look and tone.



WUNC- North Carolina Public Radio

• Raleigh-Durham, North Carolina Area

• Broadcast producer

  • Sep 2005 - May 2006

  - Worked in the field covering statewide issues, wrote copy daily for broadcast. - Worked in the field covering statewide issues, wrote copy daily for broadcast.



ABC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Intern, World News Tonight with Peter Jennings

  • May 2005 - Aug 2005

  - Worked directly with Martha Raddatz, then chief national security and defense correspondent and her producer on daily assignments from the Washington D.C. bureau. - Went on solo assignments for World News Tonight and Primetime Live. - Worked directly with Martha Raddatz, then chief national security and defense correspondent and her producer on daily assignments from the Washington D.C. bureau. - Went on solo assignments for World News Tonight and Primetime Live.



ClassicalHub, LLC

• Founder

  • 2000 - 2002

  - Founder of classical music community and news website classicalhub.com, partnered with eMusic.com and Universal Music. - Site was the largest classical music BBS of the time, hosting thousands of active users. - Acquired by Universal Music Group. - Founder of classical music community and news website classicalhub.com, partnered with eMusic.com and Universal Music. - Site was the largest classical music BBS of the time, hosting thousands of active users. - Acquired by Universal Music Group.