Experience

Tarifica

• United States
• Telecommunications
• 1 - 100 Employee

• CMO

  • Jan 2019 - Present

  Joined Tarifica as Chief Marketing Officer and Board Member. Tarifica is a global leader in the SaaS delivery of wireless plan and pricing data, analytics and AI-driven modeling. Joined Tarifica as Chief Marketing Officer and Board Member. Tarifica is a global leader in the SaaS delivery of wireless plan and pricing data, analytics and AI-driven modeling.



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Chief Strategy Officer, DDB North America

  • 2014 - 2019

  Asked by the global CEO to guide strategic planning across DDB North American offices. Developed IP and integrated the work of data analytics, brand strategy, innovation and multi-channel planning towards numerous pitches and projects. Led the integrated strategy team and created the brand idea for Omnicom’s win of the $4B U.S. Army marketing account. The DDB-led AOR win remains the largest, most fully integrated, in the agency’s history.

• Chief Strategy Officer, DDB Chicago

  • 2012 - 2014

  Joined DDB to partner with the new regional CEO and CCO in leading change at the network’s 400+ person Chicago office that was losing clients and revenue. Broadened strategy talent, developed new strategic planning tools and created effective experiences for brands including McDonald’s, State Farm and Capital One. Collaborated on the strategic groundwork for Capital One's successful Banking Reimagined platform and the launch of 360 Banking. Within two years the agency restored organic growth… Show more Joined DDB to partner with the new regional CEO and CCO in leading change at the network’s 400+ person Chicago office that was losing clients and revenue. Broadened strategy talent, developed new strategic planning tools and created effective experiences for brands including McDonald’s, State Farm and Capital One. Collaborated on the strategic groundwork for Capital One's successful Banking Reimagined platform and the launch of 360 Banking. Within two years the agency restored organic growth across the client base, grew digital marketing revenue, won multiple Cannes Lion awards and began competing again in modern, high-profile pitches such as HP, Cadillac and eBay.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Partner

  • 2011 - 2012

  Recruited by Ogilvy global agency leaders to drive innovation, key client opportunities and new business. Led strategic projects for American Express that extended the venerable brand to key segments of customers via the Open, Small Business Saturday, and Welcome In platforms. Created a new direction for Gap, 'Be Bright,' that brought energy, community and modernity to the brand and slowed business declines. Worked on several strategic initiatives for Black Rock, Coca-Cola and YUM Brands. Recruited by Ogilvy global agency leaders to drive innovation, key client opportunities and new business. Led strategic projects for American Express that extended the venerable brand to key segments of customers via the Open, Small Business Saturday, and Welcome In platforms. Created a new direction for Gap, 'Be Bright,' that brought energy, community and modernity to the brand and slowed business declines. Worked on several strategic initiatives for Black Rock, Coca-Cola and YUM Brands.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Chief Strategy Officer, McCann New York

  • 2005 - 2011

  Promoted to lead and evolve the strategic planning group in McCann’s flagship NY office. Responsible for the day-to-day management and development of 40+ brand / multi-media planners, business strategists, market scientists and data analysts. Helped grow the planning offering, drive thought leadership, and develop creative and EFFIE-winning work for a broad range of clients including HP, MasterCard, GM, Citi, Pfizer, Verizon.

• EVP, Group Planning Director, McCann New York

  • 2001 - 2005

  Promoted to manage global customer insights, strategic planning, content development and performance analysis on the MasterCard Worldwide business. Working with a great client and agency team, we evolved the Priceless campaign from a comms idea to a business development platform and extended it to 80+ markets globally. MasterCard achieved an exceptional global CAGR during the period, bolstered its brand reputation among both consumers and bank partners and launched one of the most successful… Show more Promoted to manage global customer insights, strategic planning, content development and performance analysis on the MasterCard Worldwide business. Working with a great client and agency team, we evolved the Priceless campaign from a comms idea to a business development platform and extended it to 80+ markets globally. MasterCard achieved an exceptional global CAGR during the period, bolstered its brand reputation among both consumers and bank partners and launched one of the most successful IPOs in history. Simultaneously served on the McCann N.Y. new business team contributing to an extensive list of wins including Staples, Burger King, Intel, Microsoft, U.S. Army, Friday’s, Chevrolet, Citi, Deloitte, HP, GSK, Pfizer and more.