Senior Director Marketing Operations

• Jan 2023 - Present

Senior Director Marketing Operations

• Feb 2020 - Mar 2023

Director Of Marketing Operations

• Oct 2016 - Feb 2020

Established the foundation for Marketing Automation using various MarTech solutions. Enabled Data Driven Marketing Campaigns to scale Globally. Provided Full Funnel visibility with first, last, multi-touch attribution reporting. Established the foundation for Marketing Automation using various MarTech solutions. Enabled Data Driven Marketing Campaigns to scale Globally. Provided Full Funnel visibility with first, last, multi-touch attribution reporting.

Technical Consultant

• May 2016 - Oct 2016

Provided marketing technology consulting services with a focus on data driven digital marketing. Created an ABM playbook utilizing the Captora digital marketing platform. Provided marketing technology consulting services with a focus on data driven digital marketing. Created an ABM playbook utilizing the Captora digital marketing platform.

Senior Technical Marketing Manager

• Jun 2014 - May 2016

* Marketing Automation Strategy/Implementation (Marketo) * SEO/SEM Analysis/Optimization (Adwords, Webmaster tools) * Salesforce Development/Management/Administration (Apex, SFDC) * Marketing CMS Development/Management (AWS, Python, Django, Mezzanine) * Sales/Marketing Analysis Enablement (InsideSuared, Google Analytics, Salesforce) * Marketing Technologies Vetting/Implementation (...) * Marketing Automation Strategy/Implementation (Marketo) * SEO/SEM Analysis/Optimization (Adwords, Webmaster tools) * Salesforce Development/Management/Administration (Apex, SFDC) * Marketing CMS Development/Management (AWS, Python, Django, Mezzanine) * Sales/Marketing Analysis Enablement (InsideSuared, Google Analytics, Salesforce) * Marketing Technologies Vetting/Implementation (...)

Technical Marketing Manager

• Jan 2014 - Jun 2014

* Digital Marketing Strategy * SEO/SEM Analysis and Implementation * Conversion Optimization * Act On Software Campaign Implementation * Lead Flow Automation * Salesforce Lead Flow Analysis and Optimization * HTML/CSS/RoR Web Development * Digital Marketing Strategy * SEO/SEM Analysis and Implementation * Conversion Optimization * Act On Software Campaign Implementation * Lead Flow Automation * Salesforce Lead Flow Analysis and Optimization * HTML/CSS/RoR Web Development

Digital Marketing & Lead Acquisition Manager

• Oct 2012 - Jan 2014

* Digital Marketing Manager * SEO/SEM Analysis and Implementation * Marketo Strategy and Implementation * HTML/CSS/PHP Web Development * Google Analytics management and integration with Adwords * Adwords Retargeting strategy and deployment * Lead Flow Automation and Optimization * Content Marketing Channel Management * Salesforce Apex Code Review/Development * Salesforce Workflow and Report creation * Digital Marketing Manager * SEO/SEM Analysis and Implementation * Marketo Strategy and Implementation * HTML/CSS/PHP Web Development * Google Analytics management and integration with Adwords * Adwords Retargeting strategy and deployment * Lead Flow Automation and Optimization * Content Marketing Channel Management * Salesforce Apex Code Review/Development * Salesforce Workflow and Report creation

Technical Project Manager

• May 2011 - Oct 2012

DeVero is a SaaS cloud-based online docs management solution utilizing cutting edge open source technologies * Technical Project Manager * Management of Agile SDLC. (Scrum Master) * Maintaining a clear understanding of the Product and Sprint Backlogs and its progress * Evolved the agile development implementation by taking aspects from various agile methodologies to find the best fit for the team. * Management of the migration of multi-tenant application from data center (COLO) to cloud-based services (AWS). * Release management to both cloud and colo applications along side migrations to the cloud. * Cloud infrastructure analysis and development. * Continuous deployment and continuous integration management in the cloud. * Source code management (SVN). * Managed and developed infrastructure security for HIPAA compliance. Show less

Technical Product Manager / Technical Manager

• Oct 2009 - May 2011

* Created Sales Kits involving Product Analysis and Comparisons. * Developed and Managed Industry Recognized Training Courses. * Market trend and SWOT analysis. * Worked with Director of Product Management to develop Product, Price, Place, and Promotions from a technical aspect. * Laid out product roadmaps and introduced new technologies to the sales team. * Worked closely with Engineering, QA, Sales, Marketing and Support teams to manage the development of existing and future products. * Managed and developed an IOS application for real time video monitoring. * Managed and developed a SaaS logistics system to track and monitor product warranty information as well as created a portal for customers to submit and track RMA request online. * Managed all things technical from internal MIS systems to Product Integration. * Managed a team of technical support engineers. * Sales/Field Engineering as needed. Show less

Product Support Engineer

• Dec 2007 - Oct 2009

* Provided Support for the Spam Firewall, Backup Server, SSL/VPN Server as well as the software Yosemite Server Backup. * Developed custom scripts for premium customers. * Worked closely with developers for feature request/development. * Trained new hires on the various products and technology. * Lead Support Engineer for the Barracuda Backup Server. * Provided Support for the Spam Firewall, Backup Server, SSL/VPN Server as well as the software Yosemite Server Backup. * Developed custom scripts for premium customers. * Worked closely with developers for feature request/development. * Trained new hires on the various products and technology. * Lead Support Engineer for the Barracuda Backup Server.