Johnie Gall

Content Consultant at SeaVees, Inc.
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Contact Information
Location
Ojai, California, United States, US
Languages
  • Spanish -

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5.0

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Michelle Bushneff

If you're looking to reach an engaged community of outdoor adventure lovers and work with a mega talented editorial partner, look no more--Dirtbag Darling and Johnie Gall are the real deal. I've worked with Johnie on several projects, initially as a brand ambassador and content contributor to Athleta's blog and social campaigns, and most recently as an editorial partner for a travel industry client. In all cases, the outcome exceeded expectations and the experience was super positive. I recommend Johnie to anyone wanting to reach a passionate audience of adventurous women, and look forward to working with her again.

Jody Schmauss "San Diego Real Estate"

Johnie is one of those employees that is a rare find. She has such a great attitude, is a self-starter, very attentive to detail, brings great ideas to the team all with a smile on her face.

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Content Consultant
      • Apr 2022 - Present

      Alongside SeaVees incredible marketing team, in charge of creation and production of the Daydreamer Content Series, a main component of the rebranding of SeaVees. The brand’s first rich storytelling series featuring inspiring people pursing their dreams. Based on the brand’s own story of founder Steven Tiller’s dream to relaunch a beloved brand using less impactful materials and supporting purpose-driven causes. Oversees all creative direction, photoshoot production, photography, interviews, writing and publishing of stories. The series also includes a contest that brings our purpose to life, gifting a winner $10,000 to pursue their own daydream. Future plans for events and video content. Show less

    • Real Estate
    • 1 - 100 Employee
    • Writer | Photographer | Filmmaker
      • Sep 2016 - Present

      I believe that the most exciting frontiers in science and exploration will be cultural. My work has shone a spotlight on unexpected stories and individuals at the intersection of science, adventure and humanity, making daunting subjects both accessible and entertaining. Selections of my work have been featured by numerous print and digital publications, while my commercial projects are sought after by prestige brands in the outdoor industry. A former magazine editor, I have more than a decade of experience writing, assigning and giving shape to ideas that explore content + culture. I regularly collaborate on projects with clients who believe in pursuing curiosity, pushing conversations and encouraging sustainability. I have done everything from direct a short film for HOKA and produce a limited-edition zine for Billabong, write and photograph stories on agriculture and athletes for Patagonia, produce and edit a biannual print magazine for Outdoor Retailer's Venture Out, and create all copy for the launch of Stance Socks. I donate at least one percent of all earnings to 1% for the Planet. Show less

    • Canada
    • Media Production
    • 1 - 100 Employee
    • Digital Copyeditor
      • Sep 2019 - Present

      -Responsible for all copyediting on weekly Horizon Report industry insight rundown, social media communications, newsletters and website. -Oversaw digital content schedule. -Co-editor of bi-annual print magazine, distributed at Outdoor Retailer -Responsible for all copyediting on weekly Horizon Report industry insight rundown, social media communications, newsletters and website. -Oversaw digital content schedule. -Co-editor of bi-annual print magazine, distributed at Outdoor Retailer

    • Copywriter and Content Producer
      • Aug 2012 - Jun 2019

      Created Stance Women’s voice: unapologetic, witty, progressive. Provided catalog copy, sock descriptions, creative briefs, event language, packaging, social media captions for Men’s, Kid’s and Women’s. - Developed copy for Stance Intimates launch and special collaborations with Disney, Star Wars, Rihanna, the NCAA, David Bowie, and others. -Spearheaded the social media launch and promotion of the Stance Muse brand by conceptualizing and building street style campaigns. Created Stance Women’s voice: unapologetic, witty, progressive. Provided catalog copy, sock descriptions, creative briefs, event language, packaging, social media captions for Men’s, Kid’s and Women’s. - Developed copy for Stance Intimates launch and special collaborations with Disney, Star Wars, Rihanna, the NCAA, David Bowie, and others. -Spearheaded the social media launch and promotion of the Stance Muse brand by conceptualizing and building street style campaigns.

    • Sports and Recreation Instruction
    • Blog Editor
      • Oct 2013 - May 2019

      Blog editor and manager responsible for the visual and written voice of Teva, an outdoor lifestyle brand fusing travel, adventure, and style. Spearheaded the new content direction while creating strategic partnerships with a strong team of influencers who both extended our audience and optimized content performance. Planned, executed and oversaw all aspects of the blog. Blog editor and manager responsible for the visual and written voice of Teva, an outdoor lifestyle brand fusing travel, adventure, and style. Spearheaded the new content direction while creating strategic partnerships with a strong team of influencers who both extended our audience and optimized content performance. Planned, executed and oversaw all aspects of the blog.

    • Senior Writer
      • Jan 2013 - Sep 2016

      (Formerly Adventure Sports Network) (Formerly Adventure Sports Network)

    • Netherlands
    • Museums, Historical Sites, and Zoos
    • Senior Editor
      • May 2011 - Jun 2012

      -Planned and executed entire front of book for monthly print issues of women’s surf and lifestyle magazine. Built and populated brand website and social media accounts. -Worked directly with the Art Director on final layout of bimonthly print magazine. Recruited and managed staff of interns each season. -Wrote 57 page magazine for Billabong's marketing team in partnership with FOAM. -Developed contacts with brands, retail stores, athletes and personalities to cultivate strategic relationships. Show less

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Content Coordinator
      • Jul 2010 - May 2011

      Wrote for, edited and assisted with managing the Urban Outfitters blog. Produced original content features and email copy for the e-commerce site. Acted as assistant editor for quarterly in-store newsletter, WTVR. Directly provided PR and marketing departments with content and original ideas for various promotional events and initiatives. Wrote for, edited and assisted with managing the Urban Outfitters blog. Produced original content features and email copy for the e-commerce site. Acted as assistant editor for quarterly in-store newsletter, WTVR. Directly provided PR and marketing departments with content and original ideas for various promotional events and initiatives.

    • Intern
      • Jul 2009 - Jan 2010

Education

  • Penn State University
    Bachelor of Arts (B.A.), Journalism
    2006 - 2010

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