Chief Operating Officer

• Oct 2017 - Present

Head of Sales & Operations

• Jan 2013 - Oct 2017

SUMMARY: VideoElephant provides premium, brand-safe video content and content curation services to web publishers, ad-tech providers and advertisers globally. KEY ACTIVITIES: - Global Sales strategy and management - Operations management with oversight of verticals within organisation - Team development and management

Sales and Marketing Consultant

• May 2010 - Dec 2012

SUMMARY: My entrepreneurial venture. Through Next Chapter I provided marketing and business development consultancy to companies and entrepreneurs. Strong focus on cost effective, ROI and measurable sales & marketing activities. KEY ACTIVITIES: – Sales & Marketing plans, strategy design, marketing & sales structure development – Digital Strategies, SEO, keyword selection, PPC campaigns – CRM development and database best practice – Motivating and training sales teams and… Show more SUMMARY: My entrepreneurial venture. Through Next Chapter I provided marketing and business development consultancy to companies and entrepreneurs. Strong focus on cost effective, ROI and measurable sales & marketing activities. KEY ACTIVITIES: – Sales & Marketing plans, strategy design, marketing & sales structure development – Digital Strategies, SEO, keyword selection, PPC campaigns – CRM development and database best practice – Motivating and training sales teams and managers – Mentoring and coaching of business owners and managers Show less SUMMARY: My entrepreneurial venture. Through Next Chapter I provided marketing and business development consultancy to companies and entrepreneurs. Strong focus on cost effective, ROI and measurable sales & marketing activities. KEY ACTIVITIES: – Sales & Marketing plans, strategy design, marketing & sales structure development – Digital Strategies, SEO, keyword selection, PPC campaigns – CRM development and database best practice – Motivating and training sales teams and… Show more SUMMARY: My entrepreneurial venture. Through Next Chapter I provided marketing and business development consultancy to companies and entrepreneurs. Strong focus on cost effective, ROI and measurable sales & marketing activities. KEY ACTIVITIES: – Sales & Marketing plans, strategy design, marketing & sales structure development – Digital Strategies, SEO, keyword selection, PPC campaigns – CRM development and database best practice – Motivating and training sales teams and managers – Mentoring and coaching of business owners and managers Show less

Sales and Marketing Manager

• Jan 2009 - Apr 2010

SUMMARY: McNally Business Services Limited is a firm of chartered accountants specialising in outsourced accounting. It's client base ranges from sole traders to SMEs, both national and international across many industries. KEY ACTIVITIES: – Establishment of marketing strategy as part of overall strategic business plan. – Management of marketing activities – Development of presentations, tender documents and corporate seminars. – Development and management of corporate… Show more SUMMARY: McNally Business Services Limited is a firm of chartered accountants specialising in outsourced accounting. It's client base ranges from sole traders to SMEs, both national and international across many industries. KEY ACTIVITIES: – Establishment of marketing strategy as part of overall strategic business plan. – Management of marketing activities – Development of presentations, tender documents and corporate seminars. – Development and management of corporate website. – Targeting potential new clients, researching needs and working with directors to secure same. – Researching new business opportunities with existing and new clients. Show less SUMMARY: McNally Business Services Limited is a firm of chartered accountants specialising in outsourced accounting. It's client base ranges from sole traders to SMEs, both national and international across many industries. KEY ACTIVITIES: – Establishment of marketing strategy as part of overall strategic business plan. – Management of marketing activities – Development of presentations, tender documents and corporate seminars. – Development and management of corporate… Show more SUMMARY: McNally Business Services Limited is a firm of chartered accountants specialising in outsourced accounting. It's client base ranges from sole traders to SMEs, both national and international across many industries. KEY ACTIVITIES: – Establishment of marketing strategy as part of overall strategic business plan. – Management of marketing activities – Development of presentations, tender documents and corporate seminars. – Development and management of corporate website. – Targeting potential new clients, researching needs and working with directors to secure same. – Researching new business opportunities with existing and new clients. Show less

Career Break

• Jan 2007 - Dec 2008

Career Break. Traveled throughout New Zealand. Lived and taught English in China. Lived and studied Italian in Italy. A valuable 2 years that strengthened my language, communication, and cultural skills. Career Break. Traveled throughout New Zealand. Lived and taught English in China. Lived and studied Italian in Italy. A valuable 2 years that strengthened my language, communication, and cultural skills.

Commercial Manager

• Apr 2001 - Nov 2006

SUMMARY: KONE is a global elevator and escalator company. Strong focus on technology, innovation, new product development, best practice systems. KEY ACTIVITIES: - Responsible for the development and performance of the Service Division in Ireland: - All Service Contract sales, negotiations of SLAs, targets and budgets for Ireland. - Operations Management of nationwide client portfolio across multiple industries. - Consistent target growth achievement on an… Show more SUMMARY: KONE is a global elevator and escalator company. Strong focus on technology, innovation, new product development, best practice systems. KEY ACTIVITIES: - Responsible for the development and performance of the Service Division in Ireland: - All Service Contract sales, negotiations of SLAs, targets and budgets for Ireland. - Operations Management of nationwide client portfolio across multiple industries. - Consistent target growth achievement on an annual basis. - Responsible for financial success of the Service Division, including overseeing of credit control, bad debt management and client financial assessments. Show less SUMMARY: KONE is a global elevator and escalator company. Strong focus on technology, innovation, new product development, best practice systems. KEY ACTIVITIES: - Responsible for the development and performance of the Service Division in Ireland: - All Service Contract sales, negotiations of SLAs, targets and budgets for Ireland. - Operations Management of nationwide client portfolio across multiple industries. - Consistent target growth achievement on an… Show more SUMMARY: KONE is a global elevator and escalator company. Strong focus on technology, innovation, new product development, best practice systems. KEY ACTIVITIES: - Responsible for the development and performance of the Service Division in Ireland: - All Service Contract sales, negotiations of SLAs, targets and budgets for Ireland. - Operations Management of nationwide client portfolio across multiple industries. - Consistent target growth achievement on an annual basis. - Responsible for financial success of the Service Division, including overseeing of credit control, bad debt management and client financial assessments. Show less

Account Director

• Aug 1997 - Apr 2001

SUMMARY: BLG Marketing Services was a below the line marketing agency, part of Publicis Group, specialising in the FMCG sector KEY ACTIVITIES: – Management and oversight of all in store promotions across retail multiples in Ireland. – Key account manager for Tesco Ireland for 2 years liaising with buyers and Tesco key contact. – Management and oversight of all supermarket merchandising activities. – Key account manager for Danone, Barry’s Tea, John Player. – Accountable for… Show more SUMMARY: BLG Marketing Services was a below the line marketing agency, part of Publicis Group, specialising in the FMCG sector KEY ACTIVITIES: – Management and oversight of all in store promotions across retail multiples in Ireland. – Key account manager for Tesco Ireland for 2 years liaising with buyers and Tesco key contact. – Management and oversight of all supermarket merchandising activities. – Key account manager for Danone, Barry’s Tea, John Player. – Accountable for all client SLAs. – Staff management, training and recruitment Show less SUMMARY: BLG Marketing Services was a below the line marketing agency, part of Publicis Group, specialising in the FMCG sector KEY ACTIVITIES: – Management and oversight of all in store promotions across retail multiples in Ireland. – Key account manager for Tesco Ireland for 2 years liaising with buyers and Tesco key contact. – Management and oversight of all supermarket merchandising activities. – Key account manager for Danone, Barry’s Tea, John Player. – Accountable for… Show more SUMMARY: BLG Marketing Services was a below the line marketing agency, part of Publicis Group, specialising in the FMCG sector KEY ACTIVITIES: – Management and oversight of all in store promotions across retail multiples in Ireland. – Key account manager for Tesco Ireland for 2 years liaising with buyers and Tesco key contact. – Management and oversight of all supermarket merchandising activities. – Key account manager for Danone, Barry’s Tea, John Player. – Accountable for all client SLAs. – Staff management, training and recruitment Show less

Account Executive

• Jun 1996 - Jul 1997

SUMMARY: Contract Selling Services was a below the line marketing agency. KEY ACTIVITIES: – Organising of in-store samplings for all of the major retail chains in Ireland. – Management and staffing of street promotions and pub promotions for major FMCG and drinks brands. – Organising and planning of in-store merchandising in line with each SLA. – Recruitment, management and training of field staff and merchandisers. SUMMARY: Contract Selling Services was a below the line marketing agency. KEY ACTIVITIES: – Organising of in-store samplings for all of the major retail chains in Ireland. – Management and staffing of street promotions and pub promotions for major FMCG and drinks brands. – Organising and planning of in-store merchandising in line with each SLA. – Recruitment, management and training of field staff and merchandisers.