Experience

Castleknock Hotel

• Ireland
• Hospitality
• 1 - 100 Employee

• Senior Marketing Manager

  • Sep 2021 - Present

  I am responsible for developing, implementing and executing strategic marketing plans for Castleknock Hotel in order to attract potential guests and retain existing ones. This includes the creation, implementation and management of online and offline marketing and advertising strategies to help drive engagement, brand profile and revenue growth. I work closely with internal and external stakeholders to develop specific channel strategies and oversee the Marketing Team. As part of the Senior Management Team, I manage weekly/monthly/yearly budgets, involved in the hotel’s strategic planning and am responsible for brand management and corporate identity ensuring consistency of brand messages across all media. Show less

• Marketing Manager

  • Oct 2019 - Sep 2021

  • Create, implement and manage online and offline marketing and advertising strategies to help drive engagement, brand profile and revenue growth.• Produce brief, design, copy, and branding for all offline material (Radio, TV, Print, Exhibitions).• Provide detailed reporting using various analytical tools to report the performance and effectiveness of all digital marketing activity.• Maintenance of Hotel Packages, Imagery, Events – Website updating and testing across all channels.• Stay up to date on best practices and current trends, to ensure the hotel maintains its digital-first policy.• Email marketing campaigns and communication of new items/newsletters.• Experience in marketing automation (SocialBakers and Sprout Social).• Utilise guest feedback to develop systems and procedures to enhance the guest experience.• Provide digital marketing services including digital strategy, social media strategy, Search Engine Optimisation (SEO), PPC advertising and digital analytics.• Overall responsibility for brand management and corporate identity.• Ensuring consistency of brand messages across all media.• Oversee Marketing Team and develop marketing knowledge.• Work closely with internal and external stakeholders to develop specific channel strategies.• Set, measure and report on the KPI’s for all marketing campaigns.• Collaborate with media, advertising and PR agencies.• Liaise with multiple departments and other stakeholders involved in marketing campaign delivery.• Develop and monitor the marketing budget on a quarterly and annual basis. Show less



The Johnstown Estate

• Ireland
• Hospitality
• 1 - 100 Employee

• Marketing & E-commerce Manager

  • Apr 2019 - Oct 2019

  • Developing and implementing online and offline marketing and advertising strategies.• Providing digital marketing services including digital strategy, social media strategy, Search Engine Optimisation (SEO), PPC advertising & digital analytics.• Produce brief, design, copy, and branding for all offline material (Radio, TV, Print, Exhibitions).• Prepare and monitor marketing budgets on a quarterly and annual basis.• Provide detailed reporting using various analytical tools to report the performance and effectiveness of all digital marketing activity. • Manage agencies from monitoring and controlling agency fees (Marketing & PR) to working with them in all campaigns. • Brand compliance externally and internally. Responsible for branding strategy and art direction of advertising online and traditional.• Liaising between a team of web developers and designers to ensure new products and website integrations are clearly communicated.• Maintenance of Hotel Packages, Imagery, Events - Website Updating and Testing across all channels.• Email marketing campaigns and communication of news items/newsletters.• Utilise guest feedback to develop systems and procedures to enhance the guest experience.• Assist with trade shows, wedding fairs and consumer events.• Producing creative and accurate print and web-based artwork (Adobe InDesign & Photoshop) Show less

• Digital Marketing Executive

  • Jun 2016 - Mar 2019

  • Liaising between a team of web developers and designers to ensure new products and website integrations are clearly communicated.• Developing and implementing marketing and advertising strategies.• Providing digital marketing services including digital strategy, social media strategy, Search Engine Optimisation (SEO), PPC advertising & digital analytics.• Maintenance of Hotel Packages, Imagery, Events - Website Updating and Testing across all channels.• Email marketing campaigns and communication of news items/newsletters.• Utilise guest feedback to develop systems and procedures to enhance the guest experience.• Assist with trade shows, wedding fairs and consumer events.• Brand compliance externally and internally. Responsible for branding strategy and art direction of advertising online and traditional.• Producing creative and accurate print and web-based artwork (Adobe Indesign & Photoshop). Show less



CarsIreland.ie

• Ireland
• Online Media
• 1 - 100 Employee

• Marketing Business Development Manager

  • Dec 2015 - Jun 2016

  • Project management role (Contract) in the integration of Live Chat Software allowing our clients to communicate with potential customers in real-time. • Liaising between a team of web developers, designers and the client to ensure new product integrations are clearly communicated, understood & executed upon. • Advising CarsIreland.ie clients on how to make their online presence work harder by offering online marketing services and website-related digital products. • Achieving business leads, sales and brand awareness. • Customer relationship management. Show less



The Contact Hub

• Advertising Services
• 1 - 100 Employee

• Proprietor, Sales & Marketing Director

  • Oct 2013 - Dec 2015

  • Established The Contact Hub, a multi-channel customer service support agency providing contact centre & creative agency solutions. • Collaborating in close partnership with key stakeholders including The Local Enterprise Office (LEO) & Dublin Business Innovation Centre (Dublin BIC). • Achieving business leads, sales & creating brand awareness. • Delivering contact centre services including account management, customer support, technical support, social media monitoring and support & aggregated data for business insights. • Providing digital marketing services including digital strategy, social media strategy, Search Engine Optimisation (SEO), PPC advertising & digital analytics. • Involved in research & development of live audio & video chat software Multispeak. Show less



Content Kings

• Dublin, Ireland

• Digital Strategy Executive

  • Apr 2013 - Sep 2013

  • Assisting businesses and organisations in connecting with their markets through unique, high-quality content that engages an online audience. • Managing the communication requirements of clients, along with search engine optimisation strategy, web design & development, social media management & also offline communications solutions. • Providing editorial support to in-house copywriters with regards to content creation across multiple social media platforms. • Assisting businesses and organisations in connecting with their markets through unique, high-quality content that engages an online audience. • Managing the communication requirements of clients, along with search engine optimisation strategy, web design & development, social media management & also offline communications solutions. • Providing editorial support to in-house copywriters with regards to content creation across multiple social media platforms.



The Digital Hub Development Agency

• Ireland
• Technology, Information and Media
• 1 - 100 Employee

• Project Management & Marketing Role (Student)

  • Apr 2012 - Mar 2013

  • Digital project management role for Gill & MacMillan as part of an ongoing industry project facilitated by the Digital Skills Academy involving the use of the Agile methodology to direct project plan development. • Managing schedules, project scope, assets and overall project organisation to ensure requirements and project delivery dates are clearly communicated, understood and executed upon. • Clarifying and communicating project objectives and success criteria to key stakeholders and multi­‐disciplinary team members, while providing motivation, direction and overall management to the digital team. • Communicating and documenting project status and strategic recommendations to digital team members on a regular basis • Digital marketing role with Maithu IT as part of an ongoing industry project facilitated by the Digital Skills Academy involving the creation and execution of a strategic digital marketing campaign encompassing Search Engine Optimisation (SEO), Analytics, Adwords and PPC, Email Marketing, Content Marketing (Blogging) and Social Media Show less



Platinum Paper Ltd.

• Ireland
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Sales & Marketing Executive

  • Jul 2011 - Feb 2012

  • Conducting, analysing & interpreting customer, competitor & market intelligence.• Reporting & presenting market research to senior management.• Using code-calling & digital professional networks such as LinkedIn to develop international customer contacts.

• Sales & Marketing Executive for Ri-Mark Material

  • Jan 2009 - Jul 2011

  • Identifying, managing and securing existing and new accounts and maintaining continued high levels of sales achievement.• Customer relationship management.• Maintaining up to date records on all customer service interactions.• Conducting sales presentations to customers on the product capabilities and pricing structures.• Organising transport and logistics for delivery of products.



Undercover Marquees Ltd

• Dublin, Ireland

• Proprietor, Sales & Marketing Director

  • Jan 2008 - Dec 2009

  • Customer relationship management. • Achieving business leads, sales & creating brand awareness. • Planning, implementing & assessing both digital & print media marketing campaigns. • Conducting product & sales demonstrations. • Coordinating trade show events & establishing & monitoring associated budgets. • Customer relationship management. • Achieving business leads, sales & creating brand awareness. • Planning, implementing & assessing both digital & print media marketing campaigns. • Conducting product & sales demonstrations. • Coordinating trade show events & establishing & monitoring associated budgets.



Bluebell Motors Ltd

• Dublin, Ireland

• Sales Executive

  • Mar 2007 - Jan 2008

  • Prospecting for new customers as directed by the Sales Manager. • Building rapport and understanding customer requirements to promote sales. • Promoting satisfactory customer relations. • Negotiating details of the sale with customers, taking into account part exchanges, accessories and finance arrangements. • Processing all documentation relating to the sale of a vehicle including coordinating order and delivery, handover of the vehicle and the registration of new vehicles with the revenue. • Ensuring and maintaining a thorough understanding and up-to-date knowledge of all sales products. • Achieving monthly sales targets. Show less