Director of Marketing & Product Development

• Jan 2022 - Present

Vice President of Marketing & Product Management

• Sep 2018 - Dec 2021

Developed and executed all company marketing strategies, branding, communications, sales tools and budgets to refresh and revitalize the Koroseal brand. Managed a six-person marketing team.- Created and executed a complete “re-branding” of Koroseal, including new brand architecture, new logo and tagline, and developed fresh, new sampling and sales tools to eliminate “brand blur”.- Managed outside agency relationship and developed core value proposition and customer-facing messaging.- Developed new digital content and marketing collateral to adapt to a changing marketplace, including digital catalogs, website, social media, videos, launch webinars, digital brochures, and new products.- Increased website sessions by 40%. Increased social media posts by 1100% and doubled social media followers.- Led and built a strong marketing team through effective leadership, interpersonal skills, teaching, and training. Show less

Director of Marketing

• Jan 2014 - Aug 2018

Led corporate marketing, including execution of a strategic marketing plan, process improvement, website development, e-blasts, digital content, packaging, sampling and sales tools.- Launched new website (koroseal.com) to enhance customer experience with improved aesthetics, navigation and features. - Implemented e-blast campaigns to 60,000 customers- exceeded target goal percentages by 50%.- Developed marketing collateral to tell company story and message, including Koroseal Digital "Family of Products" Catalog. - Created innovative promotional tools and sales kits to "cross sell" wide breadth of products. Show less

Regional Sales Manager / International Sales Manager

• Jun 2009 - Dec 2013

Managed five salespeople in three states. Assumed International Sales responsibilities in 2012 for Mexico, Latin America and South America. Developed and executed detailed action plans and sales presentations for International Distributors and US representatives.- Achieved 20%+ sales growth each year in midwest U.S. territory 2010-2015. - Achieved 20%+ sales growth each year in international territory 2012-2015. - Created in-depth Sales & Product Training Manual for U.S. sales reps that was adopted by entire company. Show less

Executive Vice President

• Jan 2003 - May 2009

Led sales, marketing, process improvement, new product development, new business development and training for a regional distributor of Koroseal products (covering 7 states and 15 salespeople in the Midwestern U.S.). - Increased overall company sales by 44% over a five-year period. - Created, researched and launched the groundbreaking "Color Advantage" program (the first full-scale program in the market to group commercial wallcoverings by color), generating over $5 million in sales at 49% margin. - Developed eye-catching logo, innovative sampling tools, graphics, patents, and promotional materials to differentiate Color Advantage in the marketplace and coordinated national rollout and launch with all Koroseal Distributors. - Built and launched Singer's first website from "scratch", including the development of layout, copy, photography, navigation, aesthetics, functionality, videos and automation. - Sourced, created and executed exclusive distribution agreement valued at $6 million. Developed new products to capitalize on healthcare and corporate markets. Show less

Owner/Consultant

• Jan 2001 - Dec 2002

Consultant to companies in the commercial interior finishes industry. Consultant to companies in the commercial interior finishes industry.

Midwestern Area Sales Manager

• Jan 1998 - Dec 2000

Reported to the Vice President & General Manager, managing sales of a $15 million territory comprised of 16 states. Managed four Koroseal Regional Managers and six independent distributors. - Named "1999 Sales Manager of the Year" out of 20 sales managers across the country. - Achieved top sales volume in the country of Korogard Wall Protection Systems for three consecutive years. - Created and taught sales training programs for more than 40 distributor salespeople. - Developed and implemented a three-year strategic sales and marketing plan. Show less

Regional Sales Manager

• Jan 1995 - Dec 1997

Managed a $7 million territory consisting of five states with one distributor and ten salespeople, as well as several direct accounts.- Achieved double-digit sales growth across all product lines for three consecutive years. - Increased territory sales by 50% over a three-year period. - Significantly improved profitability, market share and strategic position in the territory. - My distributor was named "1997 Distributor of the Year" for top sales performance out of 25 distributors nationwide. Show less

Product Marketing Manager

• Jun 1987 - Dec 1994

Reported to the Director of Marketing, having P&L responsibility for a $7 million business unit. Led all phases of marketing, product management, sales, process improvement and new product development. - Planned, coordinated and launched a new state-of-the-art product line called Gossamer Steel. Generated $5 million in sales at a 50% margin, with net income at 12% return on sales.- Launched two completely new product segments and brands for the company- Korogard and Walltakers. Both lines were extremely successful and generated $100 million+ in revenue.- Created a three-year strategic marketing plan enlisting core value disciplines of "customer intimacy" and "product leadership" by researching the needs of market decision makers. Show less