John E. Braddock

U.S. Director of Sales at Adapttech
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Contact Information
us****@****om
(386) 825-5501
Location
New Smyrna Beach, Florida, United States, US

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Bradley Intres

Professional in Manors outside of business. Team player and a manager that motivates his team to preform above expectations. I have know John for over 15 years starting as a sales rep. His devotion to customer service has never changed throughout his promotions. And he expect the best of everyone mostly himself. I already see a decline in service since him leaving and would promote him being back in O&P so I can have his high level of service again.

Jeff Gilbert

I have always been impressed with John’s ability to analyze and distill complicated business issues, leading to clear and successful direction for the company and its customers. I have worked with John for many years, both at Ossur and at Endolite / Blatchford. He is a winner using both charm and patience. John can fit comfortably in any leadership and selling environments. He brings many years of market knowledge to any selling challenge. John encouraged his employees to succeed and always provided the necessary guidance and tools to do so.

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Credentials

  • KAPLAN EduNeering
    Kaplan
    Dec, 2012
    - Nov, 2024
  • Basics of the AdvaMed Code (MDSM01 Ver 1.0)
    KAPLAN EduNeering
    Feb, 2011
    - Nov, 2024
  • Advanced Bionic Education
    Ossur Academy
    Mar, 2009
    - Nov, 2024
  • Medical Stabilization Training Certification
    SpecialCare Hospital Management
    May, 2006
    - Nov, 2024
  • WSSM Sales Education Certification
    Alliance Beverage
    Jul, 1997
    - Nov, 2024

Experience

    • Portugal
    • Medical Device
    • 1 - 100 Employee
    • U.S. Director of Sales
      • Jun 2022 - Present

      Adapttech is a biomedical innovation company that brings new smart technologies to the O&P market with the goal of empowering clinicians with better socket fitting and monitoring methods to improve the quality of life for people with lower limb loss. Responsible for bringing the Adapttech INSIGHT product portfolio to market by direct sales to prosthetic providers throughout the United States region. Adapttech is a biomedical innovation company that brings new smart technologies to the O&P market with the goal of empowering clinicians with better socket fitting and monitoring methods to improve the quality of life for people with lower limb loss. Responsible for bringing the Adapttech INSIGHT product portfolio to market by direct sales to prosthetic providers throughout the United States region.

    • Principal Owner
      • Dec 2019 - Present

      As an Executive Sales Consultant, I assist sales executives and sales organizations define their goals and strategies and focus on activities that achieve better results. I guide the sales executive(s) to improve their skills and motivate them for delivering quality performance. This is done either individually or within an organizational “sales team” environment. I promote sales executive(s) development, which improves job performance and reduces unnecessary learning time. Unlike… Show more As an Executive Sales Consultant, I assist sales executives and sales organizations define their goals and strategies and focus on activities that achieve better results. I guide the sales executive(s) to improve their skills and motivate them for delivering quality performance. This is done either individually or within an organizational “sales team” environment. I promote sales executive(s) development, which improves job performance and reduces unnecessary learning time. Unlike sales management, which focuses on telling them what to do, executive sales consulting helps sales professionals who are already high performers become even more effective and successful. 🔹Act as a consultant to salespeople and provide helpful advice on coping with job-related challenges 🔹Work one on one to train on effective opening and closing techniques 🔹Work one on one to identify common objections, reasons for the objections, and how to overcome them 🔹Onboard and train new salespeople 🔹Identify individual and team training needs 🔹Design training courses using gamification, role-playing activities and job simulation 🔹Gather feedback on all training programs from trainees, managers and instructors 🔹Set annual learning and development objectives for the sales executive(s) or sales team(s) 🔹Maintain updated records of educational curriculum and material 🔹Evaluate employees’ performance after each training Show less As an Executive Sales Consultant, I assist sales executives and sales organizations define their goals and strategies and focus on activities that achieve better results. I guide the sales executive(s) to improve their skills and motivate them for delivering quality performance. This is done either individually or within an organizational “sales team” environment. I promote sales executive(s) development, which improves job performance and reduces unnecessary learning time. Unlike… Show more As an Executive Sales Consultant, I assist sales executives and sales organizations define their goals and strategies and focus on activities that achieve better results. I guide the sales executive(s) to improve their skills and motivate them for delivering quality performance. This is done either individually or within an organizational “sales team” environment. I promote sales executive(s) development, which improves job performance and reduces unnecessary learning time. Unlike sales management, which focuses on telling them what to do, executive sales consulting helps sales professionals who are already high performers become even more effective and successful. 🔹Act as a consultant to salespeople and provide helpful advice on coping with job-related challenges 🔹Work one on one to train on effective opening and closing techniques 🔹Work one on one to identify common objections, reasons for the objections, and how to overcome them 🔹Onboard and train new salespeople 🔹Identify individual and team training needs 🔹Design training courses using gamification, role-playing activities and job simulation 🔹Gather feedback on all training programs from trainees, managers and instructors 🔹Set annual learning and development objectives for the sales executive(s) or sales team(s) 🔹Maintain updated records of educational curriculum and material 🔹Evaluate employees’ performance after each training Show less

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Vice President of Sales And Marketing - Prosthetics
      • Apr 2019 - Nov 2019

      Responsible for overseeing all commercial aspects of the US business, including the sales team, customer services, field-based clinical education and marketing. ⭐ Worked in a fast-paced environment with significant growth expectations ⭐ Managed sales, customer service, marketing, and clinical for the US with 7 direct reports

    • National Sales Manager
      • Apr 2016 - Apr 2019

      Responsible for all aspects of sales for Endolite within the United States market. Achieved national sales objectives by contributing regionally based sales information; motivating my team members, preparing and completing action plans, coaching the sales force and sales managers, identifying trends, determining sales system improvements, and implementing change when needed to grow the overall business. ⭐ Grew US sales 20% in 2017 ⭐ Grew US sales 19% in 2018 ⭐ Grew US revenue from… Show more Responsible for all aspects of sales for Endolite within the United States market. Achieved national sales objectives by contributing regionally based sales information; motivating my team members, preparing and completing action plans, coaching the sales force and sales managers, identifying trends, determining sales system improvements, and implementing change when needed to grow the overall business. ⭐ Grew US sales 20% in 2017 ⭐ Grew US sales 19% in 2018 ⭐ Grew US revenue from $22M to $27M ⭐ Peer nominated for "Employee of the Year" for "Excellence" in 2017 ⭐ Developed National Accounts to drive sales revenue in the US ⭐ Managed distributor relationships in the US and Canada

    • Regional Sales Manager
      • Sep 2013 - Apr 2016

      Directly managed a sales team of 6 individuals that covered all states west of Indiana selling prosthetic feet, knees, and components. Achieved regional sales operational objectives by contributing regional sales information; motivating my team members; preparing and completing action plans; coaching the sales force, resolving problems; identifying trends; determining regional sales system improvements; and implementing change when needed to grow overall business. ⭐ Regional Sales… Show more Directly managed a sales team of 6 individuals that covered all states west of Indiana selling prosthetic feet, knees, and components. Achieved regional sales operational objectives by contributing regional sales information; motivating my team members; preparing and completing action plans; coaching the sales force, resolving problems; identifying trends; determining regional sales system improvements; and implementing change when needed to grow overall business. ⭐ Regional Sales Manager of The Year in 2014 ⭐ Regional Sales Manager of The Year in 2015 ⭐ Promoted to National Sales Manager in 2016 ⭐ Increased profit year over year

  • iWalk Inc.
    • National
    • Regional Director - Prosthetics
      • Mar 2011 - May 2013

      iWalk, Inc. – iWalk is a startup company that received funding and support from the U.S. Department of Veterans Affairs, the U.S. Army’s Telemedicine and Advanced Technology Research Center (TATRC) Being the 2nd hired within the sales organization and as a Regional Director with iWalk, I was responsible for bringing the BiOM Ankle System to market by direct sales to prosthetic providers throughout a large 13 state region. Started with iWalk delivering ankle #1 in 2011 and witnessed… Show more iWalk, Inc. – iWalk is a startup company that received funding and support from the U.S. Department of Veterans Affairs, the U.S. Army’s Telemedicine and Advanced Technology Research Center (TATRC) Being the 2nd hired within the sales organization and as a Regional Director with iWalk, I was responsible for bringing the BiOM Ankle System to market by direct sales to prosthetic providers throughout a large 13 state region. Started with iWalk delivering ankle #1 in 2011 and witnessed delivery of ankle #820 in 2013. Call points included the Department of Veterans Affairs, Department of Defense Medical Centers, and independent O&P providers. ⭐ Grew BiOM sales dollars $1M in 2012 ⭐ Increased revenue in 2013 by 12% over 2012 ⭐ Successfully sold a high technology prosthetic device in a very unique, competitive, fast paced selling environment ⭐ Worked directly with practitioners and patients tuning the BiOM Ankle System using an Android platform based tuning application ⭐ National Account Management responsibility overseeing the Department of Veteran Affairs ⭐ Developed and Delivered BiOM Ankle System education services to CP’s, CPO’s, PM&R Physicians resulting in immediate sales ⭐ Sold BiOM within a large regional market to health care providers ⭐ Established strong rapport within the VA Health Care System, allowing me to increase sales by leveraging my relationships ⭐ Seen by customers as a “value added” resource, resulting in increased sales ⭐ Assisted in providing feedback to engineers on product improvements Show less iWalk, Inc. – iWalk is a startup company that received funding and support from the U.S. Department of Veterans Affairs, the U.S. Army’s Telemedicine and Advanced Technology Research Center (TATRC) Being the 2nd hired within the sales organization and as a Regional Director with iWalk, I was responsible for bringing the BiOM Ankle System to market by direct sales to prosthetic providers throughout a large 13 state region. Started with iWalk delivering ankle #1 in 2011 and witnessed… Show more iWalk, Inc. – iWalk is a startup company that received funding and support from the U.S. Department of Veterans Affairs, the U.S. Army’s Telemedicine and Advanced Technology Research Center (TATRC) Being the 2nd hired within the sales organization and as a Regional Director with iWalk, I was responsible for bringing the BiOM Ankle System to market by direct sales to prosthetic providers throughout a large 13 state region. Started with iWalk delivering ankle #1 in 2011 and witnessed delivery of ankle #820 in 2013. Call points included the Department of Veterans Affairs, Department of Defense Medical Centers, and independent O&P providers. ⭐ Grew BiOM sales dollars $1M in 2012 ⭐ Increased revenue in 2013 by 12% over 2012 ⭐ Successfully sold a high technology prosthetic device in a very unique, competitive, fast paced selling environment ⭐ Worked directly with practitioners and patients tuning the BiOM Ankle System using an Android platform based tuning application ⭐ National Account Management responsibility overseeing the Department of Veteran Affairs ⭐ Developed and Delivered BiOM Ankle System education services to CP’s, CPO’s, PM&R Physicians resulting in immediate sales ⭐ Sold BiOM within a large regional market to health care providers ⭐ Established strong rapport within the VA Health Care System, allowing me to increase sales by leveraging my relationships ⭐ Seen by customers as a “value added” resource, resulting in increased sales ⭐ Assisted in providing feedback to engineers on product improvements Show less

    • Iceland
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Senior Area Manager - Prosthetics
      • Aug 2008 - Mar 2011

      Responsible for increasing the sales and market share of Össur’s mechanical and bionic prosthetics portfolio within a 4 state region. Recognized by peers and management as a leader, which resulted in the promotion from Area Manager to Senior Area Manager. I was responsible for assisting peers in training and territory development. I worked directly with practitioners and patients to fit and deliver prosthetic devices. Targeted and converted key accounts over to Össur’s product line, taking… Show more Responsible for increasing the sales and market share of Össur’s mechanical and bionic prosthetics portfolio within a 4 state region. Recognized by peers and management as a leader, which resulted in the promotion from Area Manager to Senior Area Manager. I was responsible for assisting peers in training and territory development. I worked directly with practitioners and patients to fit and deliver prosthetic devices. Targeted and converted key accounts over to Össur’s product line, taking market share from my competitors. Viewed by my customers as an “expert” in product knowledge as well as understanding key benefits that are important in proper patient outcomes. Gave presentations to large physician groups as well as physical therapy groups to educate on Bionic product line, which resulted in growing my bionic portfolio over $1,000,000.00 dollars in 2009. ⭐ Increased core product sales over $900K in 2008 ⭐ Exceeded monthly quota consistantly ⭐ Grew Bionic portfolio over 200% in 2009 ⭐ Promoted to Senior Area Manager in 2010 ⭐ Awarded “Area Manager of the Year” 2009 ⭐ Top Producer “Presidents Club” 2009 ⭐ Awarded “Rookie of the Year” 2009 ⭐ Assisted practitioners/customers in fitting of prosthetic devices on patients ⭐ Targeted and converted key accounts over to Ossur's prosthetic portfolio Show less Responsible for increasing the sales and market share of Össur’s mechanical and bionic prosthetics portfolio within a 4 state region. Recognized by peers and management as a leader, which resulted in the promotion from Area Manager to Senior Area Manager. I was responsible for assisting peers in training and territory development. I worked directly with practitioners and patients to fit and deliver prosthetic devices. Targeted and converted key accounts over to Össur’s product line, taking… Show more Responsible for increasing the sales and market share of Össur’s mechanical and bionic prosthetics portfolio within a 4 state region. Recognized by peers and management as a leader, which resulted in the promotion from Area Manager to Senior Area Manager. I was responsible for assisting peers in training and territory development. I worked directly with practitioners and patients to fit and deliver prosthetic devices. Targeted and converted key accounts over to Össur’s product line, taking market share from my competitors. Viewed by my customers as an “expert” in product knowledge as well as understanding key benefits that are important in proper patient outcomes. Gave presentations to large physician groups as well as physical therapy groups to educate on Bionic product line, which resulted in growing my bionic portfolio over $1,000,000.00 dollars in 2009. ⭐ Increased core product sales over $900K in 2008 ⭐ Exceeded monthly quota consistantly ⭐ Grew Bionic portfolio over 200% in 2009 ⭐ Promoted to Senior Area Manager in 2010 ⭐ Awarded “Area Manager of the Year” 2009 ⭐ Top Producer “Presidents Club” 2009 ⭐ Awarded “Rookie of the Year” 2009 ⭐ Assisted practitioners/customers in fitting of prosthetic devices on patients ⭐ Targeted and converted key accounts over to Ossur's prosthetic portfolio Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Regional Manager - Business Development
      • Apr 2003 - Aug 2008

      Responsibilities included qualifying potential clients, delivering formal presentations of proposals and contracts to hospital administrators. The sale of multiple year contracts to hospital systems. Responsible for new business development within a large 14 state region. Assisted in the negotiation of legal contracts. Followed the contract through the entire approval process. ⭐ Exceeded corporate sales quota 2003, 2004, 2005, 2006, 2007 ⭐ Ranked in the Top 10% annually ⭐… Show more Responsibilities included qualifying potential clients, delivering formal presentations of proposals and contracts to hospital administrators. The sale of multiple year contracts to hospital systems. Responsible for new business development within a large 14 state region. Assisted in the negotiation of legal contracts. Followed the contract through the entire approval process. ⭐ Exceeded corporate sales quota 2003, 2004, 2005, 2006, 2007 ⭐ Ranked in the Top 10% annually ⭐ Sold multi-year contracts to large hospital systems such as HCA, Catholic Healthcare West, Tenant, Community Health Systems, Universal Health Services and Vanguard Health System Show less Responsibilities included qualifying potential clients, delivering formal presentations of proposals and contracts to hospital administrators. The sale of multiple year contracts to hospital systems. Responsible for new business development within a large 14 state region. Assisted in the negotiation of legal contracts. Followed the contract through the entire approval process. ⭐ Exceeded corporate sales quota 2003, 2004, 2005, 2006, 2007 ⭐ Ranked in the Top 10% annually ⭐… Show more Responsibilities included qualifying potential clients, delivering formal presentations of proposals and contracts to hospital administrators. The sale of multiple year contracts to hospital systems. Responsible for new business development within a large 14 state region. Assisted in the negotiation of legal contracts. Followed the contract through the entire approval process. ⭐ Exceeded corporate sales quota 2003, 2004, 2005, 2006, 2007 ⭐ Ranked in the Top 10% annually ⭐ Sold multi-year contracts to large hospital systems such as HCA, Catholic Healthcare West, Tenant, Community Health Systems, Universal Health Services and Vanguard Health System Show less

    • United States
    • Beverage Manufacturing
    • 200 - 300 Employee
    • Chain Wine Supervisor
      • Feb 2002 - Jan 2003

      I moved from Phoenix, Arizona to St. Louis, Missouri and orchestrated a dynamic sales force responsible for selling and merchandising a portfolio of wine to chain accounts. motivated and trained sales personnel to attain house as well as supplier goals on key brands. ⭐ Increased fiscal year 2002 total dollars by over 2% ⭐ Grew specific brand case goals by over 5% monthly ⭐ Awarded sales trips for increasing growth of key supplier brands I moved from Phoenix, Arizona to St. Louis, Missouri and orchestrated a dynamic sales force responsible for selling and merchandising a portfolio of wine to chain accounts. motivated and trained sales personnel to attain house as well as supplier goals on key brands. ⭐ Increased fiscal year 2002 total dollars by over 2% ⭐ Grew specific brand case goals by over 5% monthly ⭐ Awarded sales trips for increasing growth of key supplier brands

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Chain Key Accounts Manager
      • Jan 1996 - Jan 2002

      Managed the top two grocery chain retail accounts. Managed a portfolio of wine, spirits, and beer that equaled over $14,000,000 a year in revenue. Created and launched successful retail account programs that grew key brands over 100%. Managed sales teams throughout Arizona. ⭐ Chain key accounts manager 1999-2001 ⭐ Field Sales Manager 1997-1999 ⭐ Sales Representative 1996-1997 ⭐ Surpassed personal sales quotas consistently ⭐ Recognized for Salesperson of the Month… Show more Managed the top two grocery chain retail accounts. Managed a portfolio of wine, spirits, and beer that equaled over $14,000,000 a year in revenue. Created and launched successful retail account programs that grew key brands over 100%. Managed sales teams throughout Arizona. ⭐ Chain key accounts manager 1999-2001 ⭐ Field Sales Manager 1997-1999 ⭐ Sales Representative 1996-1997 ⭐ Surpassed personal sales quotas consistently ⭐ Recognized for Salesperson of the Month consistently ⭐ Increased dollar volume by 5% annually Show less Managed the top two grocery chain retail accounts. Managed a portfolio of wine, spirits, and beer that equaled over $14,000,000 a year in revenue. Created and launched successful retail account programs that grew key brands over 100%. Managed sales teams throughout Arizona. ⭐ Chain key accounts manager 1999-2001 ⭐ Field Sales Manager 1997-1999 ⭐ Sales Representative 1996-1997 ⭐ Surpassed personal sales quotas consistently ⭐ Recognized for Salesperson of the Month… Show more Managed the top two grocery chain retail accounts. Managed a portfolio of wine, spirits, and beer that equaled over $14,000,000 a year in revenue. Created and launched successful retail account programs that grew key brands over 100%. Managed sales teams throughout Arizona. ⭐ Chain key accounts manager 1999-2001 ⭐ Field Sales Manager 1997-1999 ⭐ Sales Representative 1996-1997 ⭐ Surpassed personal sales quotas consistently ⭐ Recognized for Salesperson of the Month consistently ⭐ Increased dollar volume by 5% annually Show less

Education

  • University of Arizona
    1995, Psychology and Sociology
    1991 - 1995

Community

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