Experience

Universal Music Canada

• Canada
• Musicians
• 1 - 100 Employee

• Sr. Director, Music Strategy & Streaming

  • Feb 2022 - Present

  Leading Streaming Department with a focus on building relationships, maximizing market share, and developing project strategy across all DSPsLeading Music Strategy Team with a focus on domestic release strategies, analyzing and testing insights, and exploring areas of growth in the streaming spaceOverseeing New Business Development for UMC and handling local execution of new and renewed deals Focused on revenue generating opportunities across all partners in the digital space Show less

• Director, Streaming

  • Apr 2019 - Feb 2022

• Sr. Manager, Streaming & Digital Strategy

  • Apr 2018 - Apr 2019



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Business Development Manager

  • Dec 2017 - Apr 2018

  Manage overall digital business with SME's largest account and be the primary point of contact for all communication between the label and the accountMaximize revenue and market share across account by implementing creative/profitable streaming/sales campaigns to drive revenue and exposure for Sony Music artistsCapitalize on all available opportunities with a key focus on incremental campaigns. Responsibilities include the direct management of partners, account strategies, marketing campaigns, forecasting, account planning and merchandising plansSummarize and communicate activity at account base to all SME departments on a weekly basis Show less

• National Account Manager, Digital

  • Feb 2017 - Dec 2017

  Manage overall digital business with SME's largest account and be the primary point of contact for all communication between the label and the accountMaximize revenue and market share across account by implementing creative/profitable streaming/sales campaigns to drive revenue and exposure for Sony Music artistsCapitalize on all available opportunities with a key focus on incremental campaigns. Responsibilities include the direct management of partners, account strategies, marketing campaigns, forecasting, account planning and merchandising plansSummarize and communicate activity at account base to all SME departments on a weekly basis Show less

• Manager Domestic/Central Region Promotion

  • Mar 2015 - Feb 2017

  Leading the Sony Music promotion team in planning and strategy of Domestic radio product. Developing promotional strategies for domestic artists and relaying to Sony Promotions team for implementation. .Continuing to maintain label and artist relationships with BellMedia Radio Toronto, Corus Radio Toronto, CBC Radio, Sirius/XM Radio, MuchMusic, MTV, and Eastern Ontario radio stations.Executing artist driven promotions.Securing radio and video airplay.Managing artist relations with key stations. Show less

• Radio Promotions

  • Nov 2009 - Mar 2015

  Regional Promotional Representative for Sony Music, maintaining label and artist relationships with Astral Radio Toronto, Corus Radio Toronto, CBC Radio, Sirius/XM Radio, MuchMusic, MTV, and Eastern Ontario radio stations.Executing artist driven promotions.Securing radio and video airplay.Managing artist relations with key stations.

• A&R-Marketing/Promotions Associate

  • Jul 2007 - Nov 2009

  Triple roll utility player for Sony BMG/Red Ink A&R, Marketing and Promotions departments.Executed national radio promotions duties and developed national promotion strategies for Sony BMG developing artists. Artist list includes Kings Of Leon, MGMT, Ke$ha, Metro Station, Kasabian and Passion Pit.Oversaw national scouting program and provided administrative assistance for A&R department.Assisted red ink Marketing department with new releases by conducting online research, product analysis, and providing creative input into all aspects of scheduling and marketing release. Show less



102.1 The Edge

• Announcer

  • Apr 2005 - Jan 2010

  Co-hosted Punkorama, which ran as a 1 hour show on Tuesday nights at 11pm on the largest rock station in Canada.Creates and executes playlists for broadcast and for online b-stream.Co-ordinated with record labels and executed interviews with range of artists including NOFX, Bad Religion, Against Me, AFI, Rise Against and more.

• Promotions Assistant

  • Sep 2003 - Jul 2007

  Spearheaded major BBM content based Promotions including The Edge $50,000 Gong, The Edge Buns Of Steel, and The Edge Freakshow. Created proposals and wrap reports on various major promotions for clients.Assisted in writing and production of creative pieces, including writing commercials and liners for clients, and promotional scripts for ongoing promotions.Updated and maintained various website pieces and Edge e-mail database.