John Can Ogan, M.S. in Marketing
Brand Marketing and Consumer Strategy Lead at CURIOCITY Research & Consultancy- Claim this Profile
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Italian Full professional proficiency
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Turkish Native or bilingual proficiency
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English Full professional proficiency
Topline Score
Bio
Haluk Sicimoglu
As the CSO of BBDO Group Turkey, I observed John Can to be a rare combination. While he is obsessively passionate in his approach to projects, he is also very disciplined about getting things done on time. While understands the harsh realities of business, he never forgets that it is the human approach that gets marketing results.
Ali Rıza Kayacan
Can joined our marketing team at a very crucial time, as we were launching a new product and re-branding the existing ones. Working with Can is very inspirational. The insights he provided have always been on the spot. He expertly identified all the pain points, prioritized them and offered creative and unique solutions. He is very passionate about what he does and always sees the big picture, how to get there, and how to make it work. He has the enthusiasm and ability for creating thinking and eagerness for going further. From a more personal standpoint, Can is an absolute pleasure to work with. He has great interpersonal skills, knows how to deal with large teams and is always positive and enthusiastic.
Haluk Sicimoglu
As the CSO of BBDO Group Turkey, I observed John Can to be a rare combination. While he is obsessively passionate in his approach to projects, he is also very disciplined about getting things done on time. While understands the harsh realities of business, he never forgets that it is the human approach that gets marketing results.
Ali Rıza Kayacan
Can joined our marketing team at a very crucial time, as we were launching a new product and re-branding the existing ones. Working with Can is very inspirational. The insights he provided have always been on the spot. He expertly identified all the pain points, prioritized them and offered creative and unique solutions. He is very passionate about what he does and always sees the big picture, how to get there, and how to make it work. He has the enthusiasm and ability for creating thinking and eagerness for going further. From a more personal standpoint, Can is an absolute pleasure to work with. He has great interpersonal skills, knows how to deal with large teams and is always positive and enthusiastic.
Haluk Sicimoglu
As the CSO of BBDO Group Turkey, I observed John Can to be a rare combination. While he is obsessively passionate in his approach to projects, he is also very disciplined about getting things done on time. While understands the harsh realities of business, he never forgets that it is the human approach that gets marketing results.
Ali Rıza Kayacan
Can joined our marketing team at a very crucial time, as we were launching a new product and re-branding the existing ones. Working with Can is very inspirational. The insights he provided have always been on the spot. He expertly identified all the pain points, prioritized them and offered creative and unique solutions. He is very passionate about what he does and always sees the big picture, how to get there, and how to make it work. He has the enthusiasm and ability for creating thinking and eagerness for going further. From a more personal standpoint, Can is an absolute pleasure to work with. He has great interpersonal skills, knows how to deal with large teams and is always positive and enthusiastic.
Haluk Sicimoglu
As the CSO of BBDO Group Turkey, I observed John Can to be a rare combination. While he is obsessively passionate in his approach to projects, he is also very disciplined about getting things done on time. While understands the harsh realities of business, he never forgets that it is the human approach that gets marketing results.
Ali Rıza Kayacan
Can joined our marketing team at a very crucial time, as we were launching a new product and re-branding the existing ones. Working with Can is very inspirational. The insights he provided have always been on the spot. He expertly identified all the pain points, prioritized them and offered creative and unique solutions. He is very passionate about what he does and always sees the big picture, how to get there, and how to make it work. He has the enthusiasm and ability for creating thinking and eagerness for going further. From a more personal standpoint, Can is an absolute pleasure to work with. He has great interpersonal skills, knows how to deal with large teams and is always positive and enthusiastic.
Credentials
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Purpose Driven Innovation
TrendWatchingMay, 2022- Nov, 2024 -
User Experience (UX)
awwwards.Jan, 2022- Nov, 2024 -
Adworld Marketing, Advertising, Lead Generation, SEO, Future of Marketing, Branding, Social Media Marketing and Influencers
Ad World ConferenceOct, 2021- Nov, 2024 -
Market Research
IE Business SchoolJan, 2017- Nov, 2024 -
Digital Marketing
Market MotiveDec, 2014- Nov, 2024 -
Online Marketing Professional
OMCPDec, 2014- Nov, 2024 -
Branding the creative journey
IE Business School -
Digital Branding and Engagement
Curtin University -
Market Research
TUIK -
Market Research
IE Business School -
Qualitative Research and Moderation
TUIK -
Social Listening
TUIK -
Statistics
TUIK -
Storytelling Masterclass
TED Conferences -
Strategic Brand Management
Curtin University -
Tableau
LinkedIn
Experience
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CURIOCITY Research & Consultancy
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Türkiye
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Market Research
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1 - 100 Employee
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Brand Marketing and Consumer Strategy Lead
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Jan 2019 - Present
- Strategizing international sales and product launches for global FMCG and telecommunications companies by leading data-driven marketing campaigns that increase market awareness by 60% and consideration by 37%. - Increasing ROI by 40% while reducing the cost for lead by 12% by leveraging consumer insights and data to drive ongoing customer marketing strategies, including shopper, loyalty programs, CRM, and hyper-segmentation in online and offline channels. - Refining data-driven marketing practices, including display advertising, influencer development, personalization initiatives, and digitally enhanced data-driven shopper experiences, resulting in digital and social growth, including a 200% increase in followers and a 60% increase in returning customers. - Determining and prioritizing marketing, communication, and campaign needs based on customers’ pain points and business objectives determined by consumer trends, qualitative, quantitative, 1st party research, and other financial indicators. - Boosting conversion by 80%, the intention of purchase by 23%, and brand advocacy by 33% by creating consumer journeys and optimizing all significant online and offline touchpoints, finding solutions to resolve the pain points, or implementing strategies to reduce consumers' expectation gap, minimizing the impact.
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GfK - An NIQ Company
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Germany
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IT Services and IT Consulting
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700 & Above Employee
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Consumer Experience, Insights and Strategy Lead
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Jun 2015 - Jan 2019
- Created marketing, communication, and loyalty strategies based on consumer insights for international Fortune 500 companies including but not limited to Vodafone, Samsung, P&G, L'Oréal, Hasbro, Meta, Mercedes Benz, IKEA, JTI, Ford, Fox, Google, Unilever, Pepsi Co.- Consulted companies to improve brand awareness, intent to purchase and advertising and continuously measured and improved the impact of advertising, marketing and communication strategies by combining shopper, panel, 3rd party, quantitative and qualitative data- Led a cross-functional team of 8 and formulated multi-level syndicated executive workshops to improve the purchase journey and the consumer experience- Presented and customized insights, findings, and actionable strategic recommendations to key stakeholders to the C-Suite and acted as the primary contact and liaison with key accounts.
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Digital Market Intelligence Lead
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Jul 2013 - Jun 2015
- Partnered as a strategic consultant for cosmetics, telecommunication, CPG, IT, and electronics companies on digital consumer behavior, social media, advertising, and campaign optimization, 360-degree purchase journey, decision trees- Measured online and offline advertising effectiveness based on 1st, 2nd, and 3rd party and panel data and created recommendations to improve brands online, offline, and media presence and memorability- Designed and executed a brand new qualitative-quantitative market research product for CPG and cosmetic companies and promoted for the creation of innovative, strategic, and truly actionable insights - Developed business proposals, research processes and managing the entire lifecycle of the project execution including the story creation, actionable insights, and the presentation for the key stakeholders
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Strategic Marketing Manager
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Feb 2011 - Jun 2013
- Headed marketing, business expansion, development, and branding initiatives for sustainable growth and product advocacy - Analyzed current and upcoming trends and build tactical and strategic plans for companies on ways to leverage them congruent with their current brand stories, values, positioning, and targets - Advised on online marketing, social media, consumer experience, and new product launch strategies for global brands - Headed marketing, business expansion, development, and branding initiatives for sustainable growth and product advocacy - Analyzed current and upcoming trends and build tactical and strategic plans for companies on ways to leverage them congruent with their current brand stories, values, positioning, and targets - Advised on online marketing, social media, consumer experience, and new product launch strategies for global brands
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Strategic Marketing Manager
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Jun 2011 - Jan 2012
- Participated in marketing, and branding summits as a key-note speaker on topics such as consumer psychology, how to create strategic, tactical, or technological strategies to meet consumer expectations, creativity based on VOC - Prepared white papers on consumer-centric strategies - Participated in marketing, and branding summits as a key-note speaker on topics such as consumer psychology, how to create strategic, tactical, or technological strategies to meet consumer expectations, creativity based on VOC - Prepared white papers on consumer-centric strategies
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Universal Music Group
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United States
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Musicians
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700 & Above Employee
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Marketing Coordinator
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Jan 2009 - Dec 2011
- Promoted new releases by developing partnerships and joint marketing efforts to increase market penetration and awareness - Streamlined new product marketing campaigns by utilizing CRM data and smart segmentation resulting in 28% cost-effectiveness while increasing the sales from the benchmark - Promoted new releases by developing partnerships and joint marketing efforts to increase market penetration and awareness - Streamlined new product marketing campaigns by utilizing CRM data and smart segmentation resulting in 28% cost-effectiveness while increasing the sales from the benchmark
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Education
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2022 - 2023
Harvard Business School
Postgraduate Degree, Business Strategy -
2015 - 2016
Cornell University
Strategic Marketing, Business, Management, Marketing, and Related Support Services -
2007 - 2009
Indiana University Bloomington
Master's degree, Masters Degree in Marketing -
2004 - 2008
Università Bocconi
Bachelor's degree, Economics and Management -
Cornell University
Strategic Marketing
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