Creative Director (Fractional)

• Sep 2022 - Present

Professional tools for barbers and stylists. Professional tools for barbers and stylists.

Creative Director (Fractional)

• Aug 2022 - Present

Advanced safety films for automotive, marine, residential, commercial and industrial applications. Advanced safety films for automotive, marine, residential, commercial and industrial applications.

Creative Director (Fractional)

• Apr 2012 - Present

Creative Director

• Mar 2003 - Present

Entrepreneurial and innovative strategic and creative services consultant offering strong advertising and operations project leadership with a proven track record of executing cost-effective brand positioning and corporate communications strategies from conception to launch resulting in increased revenue and long-term brand equity growth. Characterized as a thoughtful implementation expert and collaborative team player. Entrepreneurial and innovative strategic and creative services consultant offering strong advertising and operations project leadership with a proven track record of executing cost-effective brand positioning and corporate communications strategies from conception to launch resulting in increased revenue and long-term brand equity growth. Characterized as a thoughtful implementation expert and collaborative team player.

Associate Creative Director

• Mar 2017 - Nov 2019

Senior Art Director

• Jun 2016 - Mar 2017

Creative Consultant

• Nov 2010 - Jul 2018

Creating educational visuals throughout the market to communicate the history, origin, region, taste, age, style of flavor of all the rare gourmet products. Monthly social media content (Tarry Market & Tarry Wine) Directing and producing video demos Supported the POS system CounterpointSQL for floor managers and future E-Commerce options - Designed & developed Tarry Wine's (tarrywine.com) e-Commerce site. - Product photography and photo retouching of 500+ images - Digital asset managing - Client services and training - Event show flow and production.

Production Designer

• Aug 2015 - Mar 2016

Production Designer

• 2015 - 2016

Senior Art Director

• Jan 2015 - Mar 2015

Senior Art Director creating b2b print and digital collateral--comp through preflight to going live--for a variety of top tier companies throughout the food service industry. Senior Art Director creating b2b print and digital collateral--comp through preflight to going live--for a variety of top tier companies throughout the food service industry.

Creative Consultant

• Jan 2014 - Jan 2015

• Launch and developed collateral material • Package design for their line of beverages and tomato sauce • Branding guidelines and color palette • Menu board and retail signage • Setup local vendor relations / production mgt. • Launch and developed collateral material • Package design for their line of beverages and tomato sauce • Branding guidelines and color palette • Menu board and retail signage • Setup local vendor relations / production mgt.

Consultant

• Jul 2011 - Jan 2012

The Biondo Group is a strategic design firm with a 50 year track record creating global brand identities and package design. Our clients include food, beverage, health & beauty and OTC companies. Consulted on: - Brand Strategy & Shopper Optimization - Brand & Corporate Identity - Graphic & Structural Package Design - Brand & Variety Naming & Copywriting - New Product Concept Generation & Visualization - Graphic Standards Manuals & Sites - Shopper-Centric Point-of-Purchase Design, Sales & Collateral Materials

Senior Art Director & Studio Manager

• Nov 2005 - Nov 2007

Oversaw the studio post-production creative processes for a full-service media branding company. • Delivered $850K in revenue growth by partnering with the account executive teams and building all collateral presentations for a national non-profit association. • Realized $150K in new sales by producing a multi-media brand awareness campaign targeted at Long Island residents for a leading telecommunications firm. Oversaw the studio post-production creative processes for a full-service media branding company. • Delivered $850K in revenue growth by partnering with the account executive teams and building all collateral presentations for a national non-profit association. • Realized $150K in new sales by producing a multi-media brand awareness campaign targeted at Long Island residents for a leading telecommunications firm.

Production Artist

• 2006 - 2007

Production, illustrations, layout and preflight files for a pharmaceutical agency. Production, illustrations, layout and preflight files for a pharmaceutical agency.

Freelance Designer

• Jun 2000 - Sep 2005

Enforce identity & guidelines to client brochures and ads. Pre-flight and make documents press-ready. Enforce identity & guidelines to client brochures and ads. Pre-flight and make documents press-ready.

Sr. Art Director

• Aug 2003 - Feb 2004

• Generated 2MM impressions globally in 38 markets/ 52 languages by implementing the company’s inaugural brand identity and marketing communications campaign launch. • Increased brand equity for newly-formed energy law division by managing a team of 4 direct reports to construct industry-specific print collateral for 250+ corporate symposium attendees. • Generated 2MM impressions globally in 38 markets/ 52 languages by implementing the company’s inaugural brand identity and marketing communications campaign launch. • Increased brand equity for newly-formed energy law division by managing a team of 4 direct reports to construct industry-specific print collateral for 250+ corporate symposium attendees.

Art Director

• 1998 - 2000

• Create the Digital Asset Management database and UI with FileMaker Pro • Setup their first digital studio (1.2 MP camera, backdrop, lighting) • Retouch and manage images of missy and junior sportswear • Oversee a team graphic designers including an intern • Develop CADs, mood boards and custom sell sheets for over fourteen sales associates. • Oversee and maintain proper color output on several large printers • Create the Digital Asset Management database and UI with FileMaker Pro • Setup their first digital studio (1.2 MP camera, backdrop, lighting) • Retouch and manage images of missy and junior sportswear • Oversee a team graphic designers including an intern • Develop CADs, mood boards and custom sell sheets for over fourteen sales associates. • Oversee and maintain proper color output on several large printers

Assistant Art Buyer

• 1994 - 1995

Worked closely with a ten plus persons Creative team to order, organize and manage comp Artists, Photographers, stock photography and chromes/slides/photos. Kept track of contracts, terms & usage fees for commissioned works and new business presentations for a pharmaceutical agency. Worked closely with a ten plus persons Creative team to order, organize and manage comp Artists, Photographers, stock photography and chromes/slides/photos. Kept track of contracts, terms & usage fees for commissioned works and new business presentations for a pharmaceutical agency.