Experience

FC Organizational Products LLC | FranklinPlanner.com

• Marketing Copywriter/Photographer

  • Oct 2013 - Present

  When the photographer we had at Franklin Planner (a.k.a FC Organizational Products) left for some really cool opportunities, I offered to fill the gap until they found a replacement. Now I am the replacement. I appreciate this great company and their confidence in my abilities. And the cool thing is that they still let me write as much as I can with the time I have. My skills have improved dramatically in the time I've held this position, and I'm sure they will continue to do so as I continue to stretch myself. Show less



FranklinCovey Products LLC

• United States
• Retail
• 1 - 100 Employee

• Marketing Copywriter

  • Aug 2009 - Present

  My goal is to make products move off the shelves. I do that with the words I write and photos I shoot. We have no sales team here, so my copy has to work. I write catalog copy, email marketing copy, blogs, SEO, banner ads, and a lot of other little things that help our company connect with our clients. It's a lot of fun to see a direct correlation between sales and the products I promote through descriptive copy and marketing. We often have items that are moving slowly until we showcase them in the catalog or through emails. After that they're on back order. That makes me smile. The company owns FranklinPlanner.com and a few international versions of the site. For a time, we also owned and managed other online properties—TheOrganizedParent.com, Geekorize.com, Tidy Nirvana, Organized Bargains.com, and PenLuxe.com. It was fun for our marketing team to act as an ad agency for these different companies. Recently, our business model has changed and we have now moved the products we had in these other sites back under our FranklinPlanner site. It's a joy to work for great people and to offer products that can change lives. Show less



Self employed

• Real Estate
• 1 - 100 Employee

• Freelance Marketing Consultant, copywriter, photographer

  • Jan 2000 - Present

  I have a photo studio in my home and it's designed for travel. I don't do a lot of this because family time is important to me, but now and then I will do work on that side. I have written copy and shot photography for an ad agency and several of their clients, shot photos advertising a local Orthodontist, and even for a Colorectal Surgeon (probably not what you think). I also shoot product photography whenever I get a chance. I've written extensive web copy for an addiction and relationship therapist, and have done proofing for individuals and small businesses. Because my time is at a premium, my freelance work is by appointment only. Show less



RxAmerica

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Communications Manager

  • Aug 2008 - May 2009

  Assisted with the Medicare Part D Fall campaign, writing postcards, Win Back letters, in-store announcements, and call center scripts. Assisted in the re-Design of Medicare Home Delivery brochures to ensure member privacy. Formatted formularies (approved drug lists) for various plans. Coordinated printing and shipping to ensure materials arrived according to CMS requirements and client’s desires. Ordered business cards for employees. Formatted, edited, branded, and approved several external communication pieces from various departments. Managed design and web personnel and several internal communication projects Show less



CVS/Caremark

• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • 2008 - 2009

  RxAmerica was purchased by CVS Caremark, shortly after I was hired. My main job was to keep my team and our projects running smoothly until the transition was complete. For a few examples of the things we did, you'll have to see the RxAmerica job description. RxAmerica was purchased by CVS Caremark, shortly after I was hired. My main job was to keep my team and our projects running smoothly until the transition was complete. For a few examples of the things we did, you'll have to see the RxAmerica job description.



The RESPONSE Agency

• United Kingdom
• Advertising Services

• Advertising Copywriter

  • Feb 2007 - May 2008

  Wrote Direct Marketing copy for several clients including Altius Health Plans, Zions Bank, Sonic Innovations, GE Capital, McKay-Dee Hospital, Red Hanger, Chem Dry, and several others. It was an awesome job until the economy fell down. Wrote Direct Marketing copy for several clients including Altius Health Plans, Zions Bank, Sonic Innovations, GE Capital, McKay-Dee Hospital, Red Hanger, Chem Dry, and several others. It was an awesome job until the economy fell down.



SciTech Services

• United States
• Government Administration
• 1 - 100 Employee

• Technical Writer

  • Apr 2001 - Feb 2007

  I worked as a Technical Writer at Deseret Chemical Depot in Tooele County, Utah. I wrote several closure and clean up documents that were submitted to the state and I updated nearly 200 Standing Operating Prodecures for the work performed there. Since the depot was going through closure, and the budget was altered each year, I was laid off and brought back a couple of times along the way. I picked up a few small jobs in the off time that were very helpful. If you would like to know what those positions were, I'll be happy to share. Show less



Radix Corporation

• United States
• IT Services and IT Consulting

• Marketing Communications Coordinator -Americas

  • Apr 2000 - Jan 2001

  I created all marketing collateral for Radix products and trade shows throughout North and South America. Wrote press releases, and articles for trade journals. Designed brochures, flyers, and direct mail campaigns. Radix has since been purchased by another technology company.. I created all marketing collateral for Radix products and trade shows throughout North and South America. Wrote press releases, and articles for trade journals. Designed brochures, flyers, and direct mail campaigns. Radix has since been purchased by another technology company..



Publicis Dialog

• Advertising Services
• 100 - 200 Employee

• Intern

  • Aug 1999 - Nov 1999

  Supported accounts including KSL, Nestle Nesquick, UnitedHealthcare and others by performing research for events and product launches, preparing and shipping media kits, clipping services, and maintaining media contact information. Assisted in organizing a press conference for the launch of SportsWest athletic coverage on KSL television. Supported accounts including KSL, Nestle Nesquick, UnitedHealthcare and others by performing research for events and product launches, preparing and shipping media kits, clipping services, and maintaining media contact information. Assisted in organizing a press conference for the launch of SportsWest athletic coverage on KSL television.