John Balkam

Director at Hoyas Rising
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Director
      • May 2023 - Present

      We help Georgetown University student-athletes capitalize on their Name, Image, and Likeness (NIL), but more importantly, their brand for lifetime success. We help Georgetown University student-athletes capitalize on their Name, Image, and Likeness (NIL), but more importantly, their brand for lifetime success.

    • United States
    • Strategic Management Services
    • 1 - 100 Employee
    • Founder & Managing Partner
      • Jul 2019 - Present

      TWG is the trusted partner for athletes, entertainers, and entrepreneurs who want to make a positive difference. Rooted in the District of Columbia and Baltimore, MD. TWG is the trusted partner for athletes, entertainers, and entrepreneurs who want to make a positive difference. Rooted in the District of Columbia and Baltimore, MD.

    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Author, 3-Win Sponsorship
      • Jan 2019 - Dec 2019

      3-Win Sponsorship - The Next Generation of Sports and Entertainment Marketing Publishing Date: December 4, 2019 Publisher: New Degree Press Available on Amazon: https://www.amazon.com/dp/B08288TM6N/ref=cm_sw_em_r_mt_dp_U_jg85DbG69TA Consumers today care about the values and behaviors of the companies from whom they purchase; they expect brands to align with their personal values. This rise of “conscious consumerism’ means that businesses must adapt their operations and their marketing practices, accordingly. The need for a new approach to marketing has never been more apparent than in the sports and entertainment industry, where the stakes are high and the rewards are even higher. 3-Win Sponsorship is an in-depth look into how organizations can begin integrating purpose and social impact into sponsorship platforms. It examines the history of sponsorship, how the practice got to where it is today, and looks into how organizations can adapt their marketing efforts to take on these new challenges and succeed through social impact sponsorship deals. 3-Win Sponsorship will help brand marketers, sponsorship professionals, and corporate executives understand why purpose is the key to successful sponsorship deals going forward. This book will help close the gap between the corporate social responsibility (CSR) department and the marketing department, as it helps you understand the importance of integrating impact into sponsorship deals. In the next decade, the businesses who do good for people and the planet will win. 3-Win Sponsorship will help show you how to be a winner. Show less

    • United States
    • E-Learning Providers
    • 300 - 400 Employee
    • Sports and Entertainment Group
      • Jun 2017 - Jul 2019

      Millions of students build critical life skills through EVERFI’s custom-branded digital education programs. Through partnerships with major sports leagues, teams, foundations, athletes and entertainers, students thrive by using the game of sport, music, and entertainment to bring the programs to life.I helped develop new partnerships with sports properties, athletes, artists, and entertainers who want to make a meaningful impact on youth through education.EVERFI's Sports and Entertainment partners include the NFL, NHL, MLB, MLS, Premier League, New York Knicks, Boston Celtics, Dallas Mavericks, Minnesota Vikings, Pittsburgh Penguins, Charles Barkley, John Calipari, Alexander Ovechkin, Allan Houston, Jalen Rose, Jeremy Lin, Brandon Carr, Jake Peavy, Seth Curry, Derrick Brooks, Arrelious Benn, Pitbull, Usher, and Pharrell. Show less

    • Financial Education
      • May 2016 - May 2017

    • United Kingdom
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Co-Founder, Washington D.C. Chapter
      • Dec 2016 - Jul 2018

      The Circle of Young Intrapreneurs is a global movement designed to inspire, guide, develop and deliver purpose-driven business ideas from young social intrapreneurs in large, corporate organizations. With 1000+ members from 300+ organizations in over 40 countries, the COYI creates positive social change through business by leading a community of young changemakers. We support them with mentoring and advice from leading intrapreneurs, encourage pan-industry collaboration to solve shared societal problems, and drive advocacy of the intrapreneurial agenda within corporations. As the Washington, D.C. lead, my aim is to build a community environment in the city for social intrapreneurs to share ideas and inspire action towards leveraging big business as a force for social good. Show less

    • Venture Capital and Private Equity Principals
    • 500 - 600 Employee
    • Barclays Accelerator
      • Jan 2016 - Apr 2016

      MARK Labs participated in the 2016 Barclays Accelerator in London as one of 10 "fintech" companies that were selected from a pool of nearly 700 applications. During the program, our company worked with world-class mentors, finance experts, and talented professionals, culminating in "Demo Day" on April 19th. Techstars is a global ecosystem that empowers entrepreneurs to bring new technologies to market wherever they choose to live. With dozens of mentorship-driven accelerator programs and thousands of startup programs worldwide, Techstars exists to support the world’s most promising entrepreneurs throughout their lifelong journey, from inspiration to IPO. Show less

    • United States
    • Software Development
    • 1 - 100 Employee
    • Business Development Lead
      • Jan 2015 - Apr 2016

      MARK Labs brings innovation to the social impact space by enabling corporations, impact generators, and individuals to capture and communicate the outcomes of their impact initiatives. MARK Labs brings innovation to the social impact space by enabling corporations, impact generators, and individuals to capture and communicate the outcomes of their impact initiatives.

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Marketing Coordinator
      • Apr 2014 - Aug 2015

      - Lead on all online learning marketing- Lead for partner roundtable event marketing- Work on marketing dashboard and analytics, tracking important metrics for entire team.- Manage NACD and partner marketing on daily newsletter sent to NACD members- Ensure appropriate NACD collateral arrives on time at various events throughout the year.- Execute marketing across numerous channels and platforms, including social media sites, email, and direct marketing.

    • Central Operations Coordinator
      • Oct 2013 - Apr 2014

    • United States
    • Spectator Sports
    • 500 - 600 Employee
    • Client Services
      • Mar 2013 - Aug 2013

      Work at Nationals Park included assisting clients on game days, and helping organization in transition to new ballpark entrance system. Work at Nationals Park included assisting clients on game days, and helping organization in transition to new ballpark entrance system.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Sales Team
      • Jan 2012 - Jun 2012

      I sold hospitality packages and Pro-Am spots for the AT&T National to companies and professionals in the DC, Maryland, and Virginia areas. In addition, I worked on the grassroots marketing campaign for the tournament which included door-to-door and over-the-phone interaction with local businesses. I sold hospitality packages and Pro-Am spots for the AT&T National to companies and professionals in the DC, Maryland, and Virginia areas. In addition, I worked on the grassroots marketing campaign for the tournament which included door-to-door and over-the-phone interaction with local businesses.

Education

  • Georgetown University - The McDonough School of Business
    Bachelor of Science (B.S.), Business Administration and Management, General
  • University of Oxford
  • Gonzaga College High School

Community

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