John Cathcart
Consulting Director at Weben Partners- Claim this Profile
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Japanese Professional working proficiency
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Bio
John Bretherton
While he was at Onkyo, John and I collaborated in producing a range of marketing communications materials, including BTL, new product releases, product packaging, digital platforms, and other POS/POP collateral. John showed an ability to articulate brand equity throughout a product portfolio, while maintaining a clear understanding of how to position each product accordingly. He was able to conceptualize at a strategic level and translate brand strategy into integrated marketing communication plans. Whether concerning the tone or content of a marketing message, John showed a keen awareness of the importance of consistency and the expression of brand attributes. Electronics products such as those produced by Onkyo incorporate a range of new and complex technologies. John displayed adeptness at explaining these technologies in terms of their user benefits, so that consumers and industry insiders alike could understand them readily. I found John to be attentive to detail and capable of thinking and working independently. As well as being able to express his opinions clearly, he was considerate of others and worked well as part of a team. At all times, John maintained a professional and respectful attitude toward those who worked with him. I have no hesitation in recommending John for positions in the fields of marketing strategy and marketing communications.
Mo Holden
There is a relatively small segment of business leaders who seem able to build relationships, trust, and rapport with almost anyone, and then are able to broker the relationships and make connections between people, creating partnerships and alliances, and motivating forward momentum to
John Bretherton
While he was at Onkyo, John and I collaborated in producing a range of marketing communications materials, including BTL, new product releases, product packaging, digital platforms, and other POS/POP collateral. John showed an ability to articulate brand equity throughout a product portfolio, while maintaining a clear understanding of how to position each product accordingly. He was able to conceptualize at a strategic level and translate brand strategy into integrated marketing communication plans. Whether concerning the tone or content of a marketing message, John showed a keen awareness of the importance of consistency and the expression of brand attributes. Electronics products such as those produced by Onkyo incorporate a range of new and complex technologies. John displayed adeptness at explaining these technologies in terms of their user benefits, so that consumers and industry insiders alike could understand them readily. I found John to be attentive to detail and capable of thinking and working independently. As well as being able to express his opinions clearly, he was considerate of others and worked well as part of a team. At all times, John maintained a professional and respectful attitude toward those who worked with him. I have no hesitation in recommending John for positions in the fields of marketing strategy and marketing communications.
Mo Holden
There is a relatively small segment of business leaders who seem able to build relationships, trust, and rapport with almost anyone, and then are able to broker the relationships and make connections between people, creating partnerships and alliances, and motivating forward momentum to
John Bretherton
While he was at Onkyo, John and I collaborated in producing a range of marketing communications materials, including BTL, new product releases, product packaging, digital platforms, and other POS/POP collateral. John showed an ability to articulate brand equity throughout a product portfolio, while maintaining a clear understanding of how to position each product accordingly. He was able to conceptualize at a strategic level and translate brand strategy into integrated marketing communication plans. Whether concerning the tone or content of a marketing message, John showed a keen awareness of the importance of consistency and the expression of brand attributes. Electronics products such as those produced by Onkyo incorporate a range of new and complex technologies. John displayed adeptness at explaining these technologies in terms of their user benefits, so that consumers and industry insiders alike could understand them readily. I found John to be attentive to detail and capable of thinking and working independently. As well as being able to express his opinions clearly, he was considerate of others and worked well as part of a team. At all times, John maintained a professional and respectful attitude toward those who worked with him. I have no hesitation in recommending John for positions in the fields of marketing strategy and marketing communications.
Mo Holden
There is a relatively small segment of business leaders who seem able to build relationships, trust, and rapport with almost anyone, and then are able to broker the relationships and make connections between people, creating partnerships and alliances, and motivating forward momentum to
John Bretherton
While he was at Onkyo, John and I collaborated in producing a range of marketing communications materials, including BTL, new product releases, product packaging, digital platforms, and other POS/POP collateral. John showed an ability to articulate brand equity throughout a product portfolio, while maintaining a clear understanding of how to position each product accordingly. He was able to conceptualize at a strategic level and translate brand strategy into integrated marketing communication plans. Whether concerning the tone or content of a marketing message, John showed a keen awareness of the importance of consistency and the expression of brand attributes. Electronics products such as those produced by Onkyo incorporate a range of new and complex technologies. John displayed adeptness at explaining these technologies in terms of their user benefits, so that consumers and industry insiders alike could understand them readily. I found John to be attentive to detail and capable of thinking and working independently. As well as being able to express his opinions clearly, he was considerate of others and worked well as part of a team. At all times, John maintained a professional and respectful attitude toward those who worked with him. I have no hesitation in recommending John for positions in the fields of marketing strategy and marketing communications.
Mo Holden
There is a relatively small segment of business leaders who seem able to build relationships, trust, and rapport with almost anyone, and then are able to broker the relationships and make connections between people, creating partnerships and alliances, and motivating forward momentum to
Credentials
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Statistics for Business -II
Indian Institute of Management BangaloreDec, 2015- Oct, 2024 -
Statistics for Business - I
Indian Institute of Management BangaloreAug, 2015- Oct, 2024 -
Inbound Certification
HubSpotFeb, 2016- Oct, 2024
Experience
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Weben Partners
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Consulting Director
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Mar 2015 - Present
Representing Weben Partners' global team of experts in insight, strategy and learning in Vietnam & South-East Asia with an emphasis on strategy and pragmatic solutions across innovation, consumer / shopper segmentation, path to purchase, Route to Market, competitive benchmarking, and marketing / sales capability and development Commercial and Innovation Partner for TGM Research (https://tgmresearch.com/about-us.html), providing digital data collection and full service research / business consulting across 120+ countries. Development of B2B research function with market research agency N-equals (http://n-equals.com/) to bring high quality data collection and insights to consulting suppliers, professional services, industrial and manufacturing sectors.
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Tân Hiệp Phát
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Vietnam
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Food and Beverage Services
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200 - 300 Employee
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Marketing & Communications Project Director (Consultancy Basis)
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2015 - 2015
Consulting with senior management to align the marketing functions with ROI and implementing best practicesTHP Beverage Group engages in the development, production, and sale of beverage products in Vietnam. The Khong Do brand of RTD green tea has achieved a dominant market share in the Vietnam market, and THP also produces various other beverages under the Number One umbrella brand including herbal teas (Dr Thanh), green teas, sport drinks, beer, juices, energy drinks, and soy milk. Consulting with senior management to align the marketing functions with ROI and implementing best practicesTHP Beverage Group engages in the development, production, and sale of beverage products in Vietnam. The Khong Do brand of RTD green tea has achieved a dominant market share in the Vietnam market, and THP also produces various other beverages under the Number One umbrella brand including herbal teas (Dr Thanh), green teas, sport drinks, beer, juices, energy drinks, and soy milk.
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Cimigo
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Vietnam
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Market Research
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100 - 200 Employee
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Associate Director
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Jun 2013 - Dec 2014
Led teams, managed projects and provided consulting for MNC and local companies at Cimigo, an independent market research and strategic brand insight company in Vietnam. Agile, innovative, Asia-centric and forward-looking, Cimigo covers markets which are home to almost 3 billion people and some of the most dynamic economies in the world. The company's role is to bring the voice of the Asian consumer into the boardroom of the region's best and brightest brands and give brand stakeholders the information and insights they need to make smart business decisions.
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Indochina Research Ltd.
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Cambodia
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Market Research
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1 - 100 Employee
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Research Director
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Jul 2011 - Apr 2013
Led and directed the Hanoi office and Vietnam teams of an independent full-service market research agency spanning Vietnam, Cambodia, and Laos. Indochina Research's international and local researchers use a consultative approach focused on providing meaningful and actionable insights. Wide experience working with international partner agencies and clients with a presence inside and outside the region.-- Identified strategies to re-position the agency as a regional entity as opposed to independent businesses working at a national level. Those strategies included new business streams away from a core global partner which merged with another global provider.
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Ipsos
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France
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Market Research
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700 & Above Employee
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Director
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2008 - 2011
Building business and revenue with key client Proctor & Gamble in Japan and Asia-Pacific by providing research solutions in NPD, concept testing, advertising awareness and value perception tracking studies, brand health equity, and in-store/shopper research.-- Implemented and drove the first program to comprehensively understand purchase decision journey across traditional media, digital, and shopper for the Braun brand to defend share groundbreaking digital and shopper strategy from Panasonic. -- Enabled the integration of the Ipsos Global Marketing Sciences capabilities with the local P&G team to enable more efficient, precise, and effective solutions for business issues.
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Onkyo Corporation
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Japan
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Global Marketing / Brand Communications / Sales Promotion
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2003 - 2008
Worked with dedicated team at head office in Japan to execute global brand, shopper and communications strategy for ONKYO (now ONKYO & Pioneer Corporation) including integrated marketing communication plans, brand building and development, preparing new product releases, technology messaging and positioning, digital strategy, media relations, and supporting ONKYO USA, Europe, UK, China and distributors/subsidiaries worldwide).-- Implemented and worked on a globally focused marketing communications strategy built around the ONKYO story, which has enabled the brand to maintain its presence in the ever evolving consumer electronics space. That story means establishing a brand architecture with a focus on bring a compelling story to stakeholders. -- Promoted and implemented the digital strategy focused on driving awareness and consideration through earned and paid media (expert and user endorsement / recommendation)--a critical hook in the consumer electronics space--resulting in the company driving sales across the portfolio and uncovering new business opportunities. -- Worked with partners such as Apple, Intel, Microsoft, Monster, Sirius Radio, Dolby Digital, DTS, and THX to launch industry-first products and technologies.
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Tanmedia
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Croatia
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Advertising Services
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Branding, Marketing & Corporate Communications
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1997 - 2002
Produced content and strategic thinking in branding, consumer insights, marketing communications and corporate communications (IR, PR, CSR) across primarily Japanese clients operating in global markets. End clients spanned categories from consumer electronics, FMCG, pharma / life science to retail banking and included Panasonic, SHARP, Yamaha, Ajinomoto, Nestle Japan, Shionogi, Nipro Pharma, Takeda, Shinsei Bank, and Citibank Japan. -- Took key role in communications strategy, brand identity, and technology messaging for the SHARP AQUOS TV range in association with key agencies.
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Education
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2015 - 2015
Cornell University
Postgraduate Certifcate, Data-Driven Marketing -
2015 - 2015
MIT Professional Education
Analytics Edge -
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University of Otago
Bachelor of Commerce - BCom, Economics -
2008 - 2009
Anaheim University
Executive MBA
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