VP of Marketing

• Mar 2022 - Present

Marketing Director

• Nov 2016 - Mar 2022

Verdant is a green technology company that helps hotels, multifamily buildings, schools, and other commercial facilities save money and reduce their carbon footprints by scaling back HVAC runtimes in empty rooms via an occupancy-based smart thermostat. My responsibilities as marketing director at Verdant are varied and multifaceted. -Primarily responsible for supporting sales achieve revenue targets through lead generation efforts including online strategies such as PPC campaigns, website development, SEO tactics, email campaigns, etc. -Management of a 1.5M annual budget. -Organize and coordinate all aspects of a busy trade show schedule comprised of over 30 events annually throughout North America. -Design and produce various marketing materials including brochures, product packaging, explainer videos, and more. -Other content creation not limited to press releases, blogs, and website copywriting. -Create annual marketing budget and strategy. Setting of KPI's and benchmarks. -Provide support and education to potential partners including large hotel chains, utility companies, and channel sales partners. Show less

Manager, Media Strategists

• Feb 2015 - Nov 2016

As manager of the media strategy team, I led a team of 7 strategists who worked in tandem with our media sales consultants to build custom integrated proposals that respond to our customers business objectives.In this role, I provided guidance to the strategists on how best to use our suite of solutions to provide a positive return on investment for our clients which involved advising on the proper mix of solutions, determining measurable, quantifiable, and realistic KPI's, and proper sales positioning.I was also heavily involved in process. Constantly looking for efficiency, I often advised on ways to tweak our process and workflow to make things easier on our staff. Show less

Lead, Marketing Services Specialist

• Dec 2013 - Jan 2015

In this role, I had two main responsibilities. The first was to build customer-focused sales decks that highlighted the value of Postmedia's suite of digital marketing solutions, including Google AdWords, Social Media Advertising, Website development, and many others.The second part of this role was execution. I was responsible for managing client accounts in AdWords and Facebook, ensuring a positive ROI for our clients, and liaising with clients and external stakeholders to grow our digital revenue. Show less

Digital Products Coordinator

• Sep 2012 - Dec 2013

Coordinate various types of digital executions, including client websites, online contests, mobile applications, etc.

Digital Media Sales Coordinator

• Nov 2011 - Sep 2012

Responsible for booking of all digital display campaigns in Google's DSM/DFP Platforms.Liaising with clients and internal stakeholders to ensure creative approval.

Paginator

• Sep 2008 - Nov 2011