Experience

Experiture

• VP Business Development & Strategy

  • Jul 2018 - Present

  Design and implement complete omni-channel marketing solutions that engages a customer throughout their entire lifecycle experience with brands and products. Twenty years of experience across all markets including media & entertainment, gaming, financial markets, retail, automotive and B2B. High Level Responsibilities * Creating opportunities within new markets leveraging our SAAS based platforms & solutions. * Working with tech and strategy teams to create custom marketing campaigns and strategies across our different verticals. * Oversight and collaboration with all departments including creative, technology, sales, marketing and project/client management. * Creative strategy, sales materials and practices for our sales team to bring to market. * Helping to expand relationships and revenue opportunities with existing clients. * Business development and relationship building * Deliver sales presentations to key clients in coordination with sales representatives * Meet with key clients, assisting sales representative with maintaining relationships and negotiating/closing deals. * Utilize reporting tools to make informed decisions based on data and analytics for sales planning and forecasting * Create and enforce CRM onboarding program for sales teams * Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. * Planning and oversight of trade show planning and product promotion. Show less



WhiteWater Music

• United States
• Musicians

• Owner

  • Jan 2001 - Present

  WhiteWater Productions is a music recording, production and publishing company focused on Artist Development and Production in New York City. This is a home for many Grammy award winning and Top 10 Selling Artists. • Oversaw the Production, Recording, Mixing and Engineering services for countless recording artists such as H.E.R., Norah Jones, M.I.A., Nas, Matisyahu, The Kin, Active Child, Bernard Purdie, WuTangClan, Bob Belden, Oh Honey, Ron Carter and Whoopi Goldberg amongst many others. • Worked closely with numerous labels including Universal, Interscope, Sony, Blue Note, Geffen, Epic, RCA, Atlantic, Warner Brothers and EMI. • Composition, orchestration, sequencing, and recording including pre and post-production for Albums, Film, TV and Commercials. • Project management, budgeting and music supervision services for recording, film and live performances. Clients included HBO, Fox, Nickelodeon and PBS in addition to award winning films for the Toronto, Tribecca and Sundance film festivals Show less



Joy Berry Enterprises

• United States
• Entertainment Providers
• 1 - 100 Employee

• Founder & VP Business & Product Development

  • Mar 2006 - Sep 2012

  Joy Berry Enterprises (JBE) represents the world’s largest collection of living skills products for children that teach responsibility and behavior through stories, music and multimedia. Joy Berry, pioneering educator, bestselling author and child development expert, has partnered with some of the best media minds today to launch a vast collection of books, music and media into today’s markets, through traditional distribution platforms as well as through digital and online delivery formats. The product line is the largest created by a single author and comprises the only comprehensive living skills program for children ages 1-14. With more than 85 million copies sold of Joy Berry books, JBE will continue to develop multimedia products for children and their parents. • Created interactive products including illustrated book& eBooks, games and licensed goods • Managed Product Development, R&D, Manufacturing, Warehousing and Logistics across multiple product ranges including hard goods as well as Apps, Games and Viral Media. • Set strategic objectives for 35+Member commission based sales team. • Executed marketing plans across multiple channels including PR, Print, Social Media and Trade-Shows across the US. • Responsible for the development of newly created multi-million dollar Animated Series that will launch in 2012 integrating TV, gaming, Avatar-based Social-Networking, Licensing and Micro-payments. Show less



Midtown Sound

• United States
• Musicians

• Owner

  • Jan 2002 - Jun 2012

  • Managed Grammy nominated studio, engineers and producers with high end artist clientele that included Blues Traveler, Lil' Kim, The Roots, Herbie Hancock, Chick Correa, Manhattan Transfer, Steve Vai, Carol King, James Moody, Big Daddy Kane, Mos Def, DJ Logic, Richard Gere, Dr. John and Kool & The Gang amongst other notables. • Managed acquisition and refurbishment two multi-room, multimedia facilities in NYC. • Responsibilities ranged from studio design and construction to project budgeting, staffing, invoicing, project planning and P&L management. • Negotiated all contract and production services for corporate services and products that included web, mobile, video, branding and content development. Accounts included HP, AMEX, Macy’s, Starbucks, Nike, AOL, BMW, Coca-Cola and Budweiser. • Oversaw educational programs for NYU, New School University, Pratt and Future Media Concepts - DigiDesign Certified Training location. Show less



The End

• Uruguay
• Advertising Services

• Executive Producer

  • Jun 2011 - May 2012

  With sweeping views of the NYC skyline “The End” is a brand new full-service creative facility housing a professional recording studio, performance venue and rehearsal space as well as accommodations for art events, photography and film shoots. With sweeping views of the NYC skyline “The End” is a brand new full-service creative facility housing a professional recording studio, performance venue and rehearsal space as well as accommodations for art events, photography and film shoots.



The Dream Factory

• New Zealand
• Graphic Design
• 1 - 100 Employee

• Head Audio Engineer & Producer

  • Jan 2005 - Jun 2006

  • Designed and built full studio set-up based on a SSL console, integrated with pro Tools HD and extensive outboard gear, instruments and effect modules • Collaborated with Grammy nominated producer Seven • Set up and ran daily recording sessions for numerous platinum artists including Ashanti, Jennifer Lopez, Alicia Keys, Ja’ Rule and Ludacris • Designed and built full studio set-up based on a SSL console, integrated with pro Tools HD and extensive outboard gear, instruments and effect modules • Collaborated with Grammy nominated producer Seven • Set up and ran daily recording sessions for numerous platinum artists including Ashanti, Jennifer Lopez, Alicia Keys, Ja’ Rule and Ludacris