Experience

GR0

• United States
• Advertising Services
• 100 - 200 Employee

• Associate Vice President, Client Activation

  • Dec 2023 - Present

  AVP role within GR0'S Client Activation department, responsible for a half-million dollar monthly book of business across GR0's omnichannel and multi-channel digital marketing clients. Responsible for bandwidth allocation, resource management, and assignment of clients across the Client Activation Department.

• Director, Client Activation

  • Mar 2023 - Dec 2023

  Director-level role within GR0's Client Activation department. Developing the administration of omnichannel strategy. Developing internal communication channels and scalability. Developing and managing deployment of pre-sale, post-sale, and future-state client audits. Coordinating with marketing channel department heads to ensure continuity of delivery and strategy for all channels. Managing GR0's internal and client-facing data visualization team. Managing GR0's product… Show more Director-level role within GR0's Client Activation department. Developing the administration of omnichannel strategy. Developing internal communication channels and scalability. Developing and managing deployment of pre-sale, post-sale, and future-state client audits. Coordinating with marketing channel department heads to ensure continuity of delivery and strategy for all channels. Managing GR0's internal and client-facing data visualization team. Managing GR0's product analyst team.

• Associate Director, Client Activation

  • Mar 2022 - Mar 2023

  Responsible for leading the Product Operations department, which manages pre-sale scoping of allocation of client spend across marketing channels all the way through the campaign success and renewal processes. Responsible for process creation, workflow management, and adherence across several departments within the company. Responsible for implementation of Monday.com, transitioning company-wide workflow management from Notion.so. Responsible for Digital Marketing strategy product… Show more Responsible for leading the Product Operations department, which manages pre-sale scoping of allocation of client spend across marketing channels all the way through the campaign success and renewal processes. Responsible for process creation, workflow management, and adherence across several departments within the company. Responsible for implementation of Monday.com, transitioning company-wide workflow management from Notion.so. Responsible for Digital Marketing strategy product iteration. Responsible for the company's data visualization/analysis processes and teams.

• Lead DevOps Engineer

  • Aug 2021 - Feb 2022

  Responsible for improving database architecture, performance, and scalability. Responsible for managing the company's internal data warehouse through BigQuery. Responsible for managing the company's cloud computing presence through Google Cloud Platform. Responsible for managing the company's VM architecture and its access and use cases across Windows Server and Linux. Responsible for managing all data connections across a variety of platforms including Google Analytics, Google… Show more Responsible for improving database architecture, performance, and scalability. Responsible for managing the company's internal data warehouse through BigQuery. Responsible for managing the company's cloud computing presence through Google Cloud Platform. Responsible for managing the company's VM architecture and its access and use cases across Windows Server and Linux. Responsible for managing all data connections across a variety of platforms including Google Analytics, Google Search Console, SEMRush, Ahrefs, Google Ads, Facebook ads, etc. Responsible for crafting new structures and features based on current and future organizational needs. Responsible to protect the company's data by developing data security measures, controls, and policies, and develops data restoration procedures in case of data loss. Responsible for managing the company's tech stack. Responsible for managing GR0's Google Workspace Admin panel, including but not limited to all mobile device management, user account control, and access control to all Google software. Provides in-depth knowledge of database architecture, database technologies, data security practices, and data management practices, including those related to monitoring, security, and permissions.

• SEO Strategist

  • Sep 2020 - Aug 2021

  Working with clients to understand the goals and directions for their most highly visited pages. Coordinating with internal account managers to determine strategy for organic campaigns. Back-end optimization of client sites, including schema implementation, link audits, internal linking strategies, site organization, etc. Responsible for in-depth keyword research and implementation. Responsible for content strategy creation across 50+ client campaigns.



Liberty University

• United States
• Higher Education
• 700 & Above Employee

• Information Technology Support Specialist

  • Mar 2018 - Mar 2019

  In pursuing the start of a career in technology, I applied for and was hired as a Work Assistant at Liberty University's IT HelpDesk. My responsibilities included both a customer service aspect and a technical component as well. The customer service side was composed of incident triage, policy knowledge, and the ability to quickly and accurately describe and diagnose issues before passing the issue on to a certified technician. The technical aspect of the job combined hardware and software… Show more In pursuing the start of a career in technology, I applied for and was hired as a Work Assistant at Liberty University's IT HelpDesk. My responsibilities included both a customer service aspect and a technical component as well. The customer service side was composed of incident triage, policy knowledge, and the ability to quickly and accurately describe and diagnose issues before passing the issue on to a certified technician. The technical aspect of the job combined hardware and software installation, troubleshooting, and repair of Lenovo, HP, Dell, and Apple machines. Show less



Chick-fil-A Restaurants

• United States
• Restaurants
• 700 & Above Employee

• Team Lead

  • May 2016 - Dec 2017

  · For approximately two years, I was a Team Leader and Drive-Through Manager for a Chick-fil-a in my hometown. This position involved the ability to manage schedules, employees, and customer satisfaction in a high-stress, fast-paced environment. · Chick-fil-a prides itself in its excellent customer service and as such, I was required to be the face of the store on multiple occasions to manage issues that arose during any particular shift. · Responsible for ensuring all products and… Show more · For approximately two years, I was a Team Leader and Drive-Through Manager for a Chick-fil-a in my hometown. This position involved the ability to manage schedules, employees, and customer satisfaction in a high-stress, fast-paced environment. · Chick-fil-a prides itself in its excellent customer service and as such, I was required to be the face of the store on multiple occasions to manage issues that arose during any particular shift. · Responsible for ensuring all products and workstations met required health and safety standards, and frequently undertook valuable data entry, such as cash deposits and inventory counts.

• Team Member

  • Feb 2014 - May 2016

  Team leadership, training, money management, store closing, given more responsibility in most areas.