John Zeloski

DIRECTOR at Mazuri Exotic Animal Nutrition
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5.0

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Roberta Gleicher

I had the pleasure of working with John for 12 years while he was with Purina Mills. He is a hard-working, creative, and levelheaded marketing leader. John showed his outstanding marketing skills and vision when he revamped many of Purina’s mature product lines. He has an uncanny ability to thoroughly understand and address the needs of animal owners, sales teams, and dealers. He created comprehensive, innovative programs that generated remarkable results. I highly recommend John.

Bob Wilhelm

I was very fortunate to have John Zeloski join our team. He brought to his role a true "marketer's sense". John added high value to strategic and planning efforts, but was equally able to lead a very broad set of marketing and communication functions including field marketing, promotions, industry events and shows, brand standards, budgeting, project management and more. He is decisive and deft. He develops an understanding of customers as well as organizational dynamics. He quickly develops productive and friendly relationships across the company including with key field roles. He is respected for his ability to "get it done" by many with whom he works. A company or team who has John Zeloski has a strong contributor to marketing success.

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • DIRECTOR
      • Nov 2017 - Present

      General Manager of Exotic Animal business unit that provides nutrition solutions for the most unique and endangered species on earth. Effectively communicate and collaborate across a matrix organization at all levels of organization including C-Suite leadership. Channel management of independent retailers, distributors, pet specialty, farm and ranch, and e-commerce. International business development, sales and marketing in North America, LATAM, APAC, Oceania, Europe, and Middle East. Lead a team of seven Account Managers, five Technical Nutritionists, Business Development Manager, Marketing Manager, and Marketing Coordinator. Show less

    • Financial Services
    • 500 - 600 Employee
    • VICE PRESIDENT - MARKETING
      • Oct 2011 - Oct 2017

      Drove strategic direction of marketing plan. Re-positioned the brand in 2014. Turned consumer insights into go-to-market strategies. Partnered with world-class, industry leading economists to provide insights for client business strategies. Global communications interface lead with regular interaction with team members from Australia, Brazil, Chile, and the Netherlands. Business sponsor of Pardot - marketing automation platform integrating into Salesforce CRM. Managed four Field Marketing Managers, two Digital Marketing Managers and PR Director. Business travel to the Netherlands and Brazil. Show less

    • Farming
    • 400 - 500 Employee
    • MARKETING MANAGER
      • Dec 1999 - Sep 2011

      Responsible for all phases of brand development from market research, insight and implication strategy, packaging design, channel strategy, promotional activity, and product roll-out. Managed four iconic brands simultaneously that continuously grew YOY. Developed high impact sales incentive programs that delivered results. Implemented event selling programs that elevated brands with target customers. Initiated influencer marketing program - recruited, mobilized and managed 23 brand ambassadors.

    • MANAGER, PRIVATE LABEL
      • Dec 1998 - Nov 1999

      Developed multi-specie animal feed sales and marketing programs for the farm and fleet channel. Coordinated with our plants for co-manufacturing opportunities.

    • United States
    • Plastics Manufacturing
    • NATIONAL ACCOUNT MANAGER
      • Oct 1997 - Nov 1998

      Developed animal feed, wild bird seed, and supplement sales and marketing programs for mass, c-store, and farm and fleet channels. Developed animal feed, wild bird seed, and supplement sales and marketing programs for mass, c-store, and farm and fleet channels.

Education

  • Webster University
    M.B.A., Marketing Emphasis
  • Missouri State University
    B.S., Marketing Management

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