Experience

TrueCar, Inc.

• United States
• Technology, Information and Internet
• 300 - 400 Employee

• Director, Partner Development

  • Apr 2022 - Present

  Responsible for team overseeing development of 25+ strategic partnerships to drive segment growth of TrueCar's Affinity Auto Buying solution as well as business development efforts to launch new partnerships. Focus on implementing business and marketing strategies through deep relationships that: - Drive top line traffic growth - Improve funnel metrics & NPS - Acquire profitable sales at a successful CPS and ROAS - Ensure partner alignment with TrueCar's strategic roadmap &… Show more Responsible for team overseeing development of 25+ strategic partnerships to drive segment growth of TrueCar's Affinity Auto Buying solution as well as business development efforts to launch new partnerships. Focus on implementing business and marketing strategies through deep relationships that: - Drive top line traffic growth - Improve funnel metrics & NPS - Acquire profitable sales at a successful CPS and ROAS - Ensure partner alignment with TrueCar's strategic roadmap & product initiatives to prioritize growth of the relationship - Maximize new partner opportunities and minimize existing partner churn Partner segment growth of over 100% since joining TrueCar and responsible for generating program traffic / sales that account for approx. 12% of company revenue on an annual basis.

• Senior Manager, Partner Development

  • Jul 2017 - Apr 2022

• Partner Development Manager

  • May 2014 - Jun 2017

  Santa Monica, CA



First Data Corporation

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Manager - National Merchants & ISO Partners

  • Mar 2011 - May 2014

  Greater Los Angeles Area • Develop digital and print strategies to create, implement and refine lead gen, cross sales and retention marketing campaigns and communications covering First Data solutions to prospective clients and current customers such as McDonalds, Disney and Sears • Understand needs and pain points of clients to deliver relevant, engaging and actionable thought leadership and content driven marketing campaigns through varying mediums such as web, email and print to drive retention and cross sales… Show more • Develop digital and print strategies to create, implement and refine lead gen, cross sales and retention marketing campaigns and communications covering First Data solutions to prospective clients and current customers such as McDonalds, Disney and Sears • Understand needs and pain points of clients to deliver relevant, engaging and actionable thought leadership and content driven marketing campaigns through varying mediums such as web, email and print to drive retention and cross sales efforts

• Marketing Manager - Small Business and Financial Institutions

  • Jan 2010 - Mar 2011

  Greater Denver Area • Managed the direct marketing relationship for 70+ financial institution partners and their dedicated sales force as the main POC for all marketing related support • Developed and drove strategic lead acquisition programs and 3rd party promotions targeting small business prospects including the creation and implementation of all marketing support material and program results tracking

• Marketing Coordinator - Small Business and Financial institutions

  • Sep 2006 - Jan 2010

  Greater Denver Area • Managed the marketing relationship for 30 financial institution partners and the supporting sales force including the development and fulfillment of marketing related campaigns and promotions • Developed and implemented integrated marketing campaigns and promotions to drive new business prospects to sales teams as well as incremental referral activity from financial institution partners • Developed product related marketing initiatives for First Data’s processing terminal line and… Show more • Managed the marketing relationship for 30 financial institution partners and the supporting sales force including the development and fulfillment of marketing related campaigns and promotions • Developed and implemented integrated marketing campaigns and promotions to drive new business prospects to sales teams as well as incremental referral activity from financial institution partners • Developed product related marketing initiatives for First Data’s processing terminal line and TeleCheck subsidiary to drive sales opportunities and ensure brand consistency and product awareness with existing and potential customers



The Dallas Morning News

• United States
• Newspaper Publishing
• 700 & Above Employee

• Account Executive - New Business Development

  • May 2005 - May 2006

  Dallas/Fort Worth Area • Focused consultative sales efforts to understand the needs and gaps of prospective new business accounts to implement advertising and marketing solutions for all Dallas Morning News products