John White

Director of Sales at KYTX CBS19
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Sales
      • Aug 2021 - Present

  • East Shore Realty
    • Holly Lake Ranch, Texas
    • Principal Owner
      • Jan 2020 - Sep 2021

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Local Sales Manager KDAF CW33
      • Sep 2019 - Nov 2019

      Managed local sales for KDAF-CW33, KDAF-ANTTV & KDAF-THISTV supervising a team of six (6) local sellers focusing on multi-platform solutions (TV & Digital) generating $9 to $10 million annually. Responsibilities included sales strategy development, pricing, inventory management, forecasting, staffing, new business development, direct client selling, sponsorship sales, coaching and working across multiple departments. Managed local sales for KDAF-CW33, KDAF-ANTTV & KDAF-THISTV supervising a team of six (6) local sellers focusing on multi-platform solutions (TV & Digital) generating $9 to $10 million annually. Responsibilities included sales strategy development, pricing, inventory management, forecasting, staffing, new business development, direct client selling, sponsorship sales, coaching and working across multiple departments.

    • Local Sales Manager KDAF CW33
      • Jan 2019 - Sep 2019

      Managed local sales for KDAF-CW33, KDAF-ANTTV & KDAF-THISTV supervising a team of six (6) local sellers focusing on multi-platform solutions (TV & Digital) generating $9 to $10 million annually. Responsibilities included sales strategy development, pricing, inventory management, forecasting, staffing, new business development, direct client selling, sponsorship sales, coaching and working across multiple departments. Managed local sales for KDAF-CW33, KDAF-ANTTV & KDAF-THISTV supervising a team of six (6) local sellers focusing on multi-platform solutions (TV & Digital) generating $9 to $10 million annually. Responsibilities included sales strategy development, pricing, inventory management, forecasting, staffing, new business development, direct client selling, sponsorship sales, coaching and working across multiple departments.

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Director of Automotive -CBS Television Stations
      • Jan 2017 - Dec 2017

      Specialized in driving vehicle sales at the Tier1 and Tier 2 levels by creating custom, integrated automotive opportunities that build brand awareness and increase consideration with in-market consumers, across the CBS Television Station Group. Developed nationwide database of key decisions makers for all manufacturers and their AOR's.

    • Sales Manager - CBS Television Stations
      • Jun 2006 - Dec 2016

      National advertising sales for the CBS Owned and Operated Television Stations in 14 major markets. Focusing on multi-platform sales (TV & Digital) building custom sponsorships and marketing opportunities complementing the national advertisers brand message. Managed a team of sellers generating average revenues of $20 to $25 Million annually. Scope of responsibilities include team management, business development, coaching, sales strategies, client relations, custom campaigns, staffing, revenue forecasting, multi-level selling at the advertising agencies of record and client direct selling.

    • United States
    • Media Production
    • 200 - 300 Employee
    • General Sales Manager - KTVL News10
      • May 2002 - Jun 2006

      Managed local sales, national sales and traffic departments. Responsible for pricing, sales strategies, staffing, inventory management and development of custom marketing campaigns and sponsorships, which resulted in four years of positive EBITDA growth. Managed local sales, national sales and traffic departments. Responsible for pricing, sales strategies, staffing, inventory management and development of custom marketing campaigns and sponsorships, which resulted in four years of positive EBITDA growth.

    • United States
    • Software Development
    • 700 & Above Employee
    • National Account Director-Local
      • Oct 2001 - Apr 2002

      Digital Sales across the AOL-Time Warner family of brands.

    • Regional Sales Director -Local
      • Jul 1999 - Oct 2001

      Responsible for managing digital sales across the AOL/Time Warner family of brands. Implementing and educating sales strategies across the Southwest Region of the United States. Hired three LSM's 14 Account Executives for the region.

Education

  • The University of Texas at Austin
    Bachelor of Science - BS, Advertising

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