Board Member

• Jan 2023 - Present

Senior Ecommerce Marketing Manager

• Jan 2023 - Present

E-COMMERCE BUSINESS DEVELOPMENT MANAGER

• Jun 2018 - May 2022

• Direct the strategic planning and P&L management for an $80M business, overseeing an aggressive marketing program in a fast-paced environment. • Implemented a sales and marketing strategy that led to a +101% CAGR over three years, and demonstrated success managing vendor negotiations across Scotts, Hawthorne and Aerogarden • Lead, plan, and execute an annual trade program with key partners to strengthen existing and build new relationships. • Orchestrate account management for key clients and manage agency support across the business, creating a joined-up vision to address strategic company goals. • Demonstrate expertise managing cross-functional projects and communicating across marketing, finance, media, content, and supply chain operations departments. Show less

E-COMMERCE SALES AND MARKETING SPECIALIST

• Sep 2017 - Jun 2018

• Organized and facilitated sales planning, reporting, analytics, and catalog management within Amazon to increase sales performance and brand awareness, establishing SOP's for foundational Amazon growth strategies. • Advanced the development of a forecasting strategy that supported 135%+ growth YoY, and implemented a launch strategy for 4000+ products over the course of two months. • Spearheaded market share analysis, opportunity analysis of new products and promotions, leveraging customer systems and user data for accurate reporting and forecasting. • Created and maintained a detailed calendar of events, promotions, and marketing activities to ensure competitive advantage and meet business objectives. Show less

BRAND MANAGER CPG

• Nov 2014 - Aug 2017

• Cultivated a brand-driven customer experience on Amazon by maintaining an account average of +20% growth YoY and managing an aggregate seven brands worth $32M in annual sales.• Fostered and developed strong relationships with key brands and retailers in the Natural Products category.• Collaborated with internal and external teams to develop, define, and execute brand and marketing strategies, manage brand plans, project timelines, budgets, and forecasts.• Streamlined brand positioning by ensuring all brand partner goals were achieved, evaluating brand profitability and future opportunities, and creating purchase orders. Show less

Brand Specialist

• Sep 2014 - Nov 2014

• Contributed to the Amazon Marketing Services Pilot Program, serving as one of the first third party sellers, and working effectively to deliver a foundational PPC marketing strategy, a program that led to the addition of PPC as one of the key business services.• Consulted on catalog corrections through constant communication with Seller Support, and conferred with brands on distribution efficiencies, increasing profits and eliminating rogue sellers.• Authored Amazon Retailer Policies, developing best practices across brand communication with distribution partners.• Outlined and executed sales-driven content to improve SEO, developed marketing campaign strategies, and defined Key Brand Achievements. Show less

Personal Training Director

• Aug 2011 - Sep 2014

• Headed the department by hiring the right sales and personal training staff, providing members with introductory assessments, and motivating staff to achieve monthly, quarterly and yearly sales targets. • Bridged communications across five Sales Members and 12 Personal Trainers on training, schedules, and member services. • Achieved regional "Top Club" status for eight consecutive months. • Headed the department by hiring the right sales and personal training staff, providing members with introductory assessments, and motivating staff to achieve monthly, quarterly and yearly sales targets. • Bridged communications across five Sales Members and 12 Personal Trainers on training, schedules, and member services. • Achieved regional "Top Club" status for eight consecutive months.

Automotive Technician

• May 2006 - Jun 2011