John Cairns
Global Head of Digital, Oncology Franchise at Sanofi- Claim this Profile
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Bio
Federal Marcos
I had the pleasure of working with John during his tenure as the Head of Multi-Channel and Digital Innovation for Asia and Japan at Sanofi, and I can confidently say that he is an exceptional leader and a true innovator in the pharmaceutical industry. John was responsible for leading a region-wide digital team, building the team from the ground-up, and overseeing the digital strategy and ecosystem. He successfully drove transformation for both digital health and multi-channel engagement across Asia, championing a customer-centric approach that deployed new go-to-market solutions and products that positively impacted patient outcomes. John's leadership skills are truly remarkable. He is an approachable, supportive, and collaborative manager who inspires his team to deliver high-quality results. He fosters a positive and inclusive work environment that encourages creativity and innovation. His excellent communication skills and ability to listen and respond to his team's needs make him an exceptional leader.
Alberto Martín
John is a key human factor in the success of the beginning of the Digital Transition of AbbVie. He is a hard and dedicated worker, with great communication skills and a deep knowledge of the market and the digital environment. He is a great leader that always can afford something different and effective.
Federal Marcos
I had the pleasure of working with John during his tenure as the Head of Multi-Channel and Digital Innovation for Asia and Japan at Sanofi, and I can confidently say that he is an exceptional leader and a true innovator in the pharmaceutical industry. John was responsible for leading a region-wide digital team, building the team from the ground-up, and overseeing the digital strategy and ecosystem. He successfully drove transformation for both digital health and multi-channel engagement across Asia, championing a customer-centric approach that deployed new go-to-market solutions and products that positively impacted patient outcomes. John's leadership skills are truly remarkable. He is an approachable, supportive, and collaborative manager who inspires his team to deliver high-quality results. He fosters a positive and inclusive work environment that encourages creativity and innovation. His excellent communication skills and ability to listen and respond to his team's needs make him an exceptional leader.
Alberto Martín
John is a key human factor in the success of the beginning of the Digital Transition of AbbVie. He is a hard and dedicated worker, with great communication skills and a deep knowledge of the market and the digital environment. He is a great leader that always can afford something different and effective.
Federal Marcos
I had the pleasure of working with John during his tenure as the Head of Multi-Channel and Digital Innovation for Asia and Japan at Sanofi, and I can confidently say that he is an exceptional leader and a true innovator in the pharmaceutical industry. John was responsible for leading a region-wide digital team, building the team from the ground-up, and overseeing the digital strategy and ecosystem. He successfully drove transformation for both digital health and multi-channel engagement across Asia, championing a customer-centric approach that deployed new go-to-market solutions and products that positively impacted patient outcomes. John's leadership skills are truly remarkable. He is an approachable, supportive, and collaborative manager who inspires his team to deliver high-quality results. He fosters a positive and inclusive work environment that encourages creativity and innovation. His excellent communication skills and ability to listen and respond to his team's needs make him an exceptional leader.
Alberto Martín
John is a key human factor in the success of the beginning of the Digital Transition of AbbVie. He is a hard and dedicated worker, with great communication skills and a deep knowledge of the market and the digital environment. He is a great leader that always can afford something different and effective.
Federal Marcos
I had the pleasure of working with John during his tenure as the Head of Multi-Channel and Digital Innovation for Asia and Japan at Sanofi, and I can confidently say that he is an exceptional leader and a true innovator in the pharmaceutical industry. John was responsible for leading a region-wide digital team, building the team from the ground-up, and overseeing the digital strategy and ecosystem. He successfully drove transformation for both digital health and multi-channel engagement across Asia, championing a customer-centric approach that deployed new go-to-market solutions and products that positively impacted patient outcomes. John's leadership skills are truly remarkable. He is an approachable, supportive, and collaborative manager who inspires his team to deliver high-quality results. He fosters a positive and inclusive work environment that encourages creativity and innovation. His excellent communication skills and ability to listen and respond to his team's needs make him an exceptional leader.
Alberto Martín
John is a key human factor in the success of the beginning of the Digital Transition of AbbVie. He is a hard and dedicated worker, with great communication skills and a deep knowledge of the market and the digital environment. He is a great leader that always can afford something different and effective.
Credentials
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AgilePM® Foundation
APMG InternationalFeb, 2022- Nov, 2024
Experience
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Sanofi
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France
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Pharmaceutical Manufacturing
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700 & Above Employee
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Global Head of Digital, Oncology Franchise
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Dec 2020 - Present
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Head of Multi-Channel and Digital Innovation Asia and Japan
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Nov 2017 - Nov 2020
Leading a digital team a region-wide team; building team from ground-up, overseeing digital strategy and ecosystem, and driving transformation for both digital health and multi-channel engagement across Asia. Champion customer-centric approach, deploying new go-to-market solutions and products that impact patient outcomes.Core responsibilities:- Strategy & Planning- Digital innovation & Transformation- Customer/Patient Experience Expert in diabetes portfolio- Key Stakeholder Management- Salesforce & Marketing Excellence Show less
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Senior Director, Digital Lead at Pfizer Essential Health APAC
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Jul 2015 - Oct 2017
Led high-performing team across APAC, directing digital ecosystem business strategy, and implementing new go-to-market initiatives and platform solutions to achieve operational excellence. Core responsibilities: - Business Transformation - Go-To-Market Strategy - Marketing Automation & Personalisation - Commercial & Operational Excellence - Data Insights & Analysis Led high-performing team across APAC, directing digital ecosystem business strategy, and implementing new go-to-market initiatives and platform solutions to achieve operational excellence. Core responsibilities: - Business Transformation - Go-To-Market Strategy - Marketing Automation & Personalisation - Commercial & Operational Excellence - Data Insights & Analysis
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AbbVie
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Digital Director
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Dec 2013 - Jul 2015
Spearheaded digital strategy across Western Europe and Canada and developed digital solutions with focus on patient and customer needs. Implemented and deployed Veeva suite of digital tools for all customer facing transactions across Top 1K accounts in Europe. Core responsibilities: - Digital Strategy & Solutions - Patient & Customer Engagement - Content Development & Management Spearheaded digital strategy across Western Europe and Canada and developed digital solutions with focus on patient and customer needs. Implemented and deployed Veeva suite of digital tools for all customer facing transactions across Top 1K accounts in Europe. Core responsibilities: - Digital Strategy & Solutions - Patient & Customer Engagement - Content Development & Management
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Novartis
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Global Head, Digital Customer Transformation
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Jun 2013 - Dec 2013
Steered digital transformation initiatives for customers globally for full pharma business, focusing on customer facing teams. Collaborated with leadership team and leveraged insights-driven thought leadership and decision-making to ensure successful delivery of projects.Core responsibilities:- Digital Transformation- Customer Experience- Project Management- Change Management- Resource Optimisation- Key Stakeholder Management
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Head of eMarketing
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Jul 2012 - Jun 2013
Pioneered and developed social and content marketing team of 4 on 12-month international assignment, creating online and in-person customer experience for 19 brands through high-quality scientific content to amplify engagement between salesforce and customers, resulting in increased customer satisfaction.Core responsibilities:- Leadership & Team Management- Building Customer Engagement Strategy- Content Marketing- Salesforce Excellence
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Head of Digital Marketing
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Apr 2010 - Jun 2012
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Johnson & Johnson
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United States
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Hospitals and Health Care
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700 & Above Employee
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E-Services/Digital Manager
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Apr 2007 - Apr 2010
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McMenemy Hill
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Events Services
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1 - 100 Employee
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Head of Online
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2005 - 2007
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E-Services Manager
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Jan 2005 - Dec 2005
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e-services manager
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1997 - 2004
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Reigate & Banstead Borough Council
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United Kingdom
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Government Administration
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200 - 300 Employee
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University placement - policy assistant
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1994 - 1995
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Education
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1992 - 1996
De Montfort University
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