Experience

Beaphar UK

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• UK Country Manager

  • Mar 2022 - Present



Vetoquinol UK Ltd

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Lead, FMCG/Retail Pet Healthcare UK, DRONTAL

  • Aug 2020 - Mar 2022

  Built and led a retail/consumer marketing team (across brand, digital and shopper activation functions) to drive distribution and multichannel growth of numerous pet healthcare brands including Drontal and Zylkene.

• Marketing Consultant

  • Mar 2020 - Jul 2020

  Provided pet healthcare retail insights and supported commercial planning post-acquisition of Drontal & Profender worming portfolios.



Boehringer Ingelheim

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Head Of Marketing, FMCG/Retail Pet Healthcare UK, FRONTLINE

  • Feb 2017 - Dec 2019

  Led the UK marketing team (brand & trade marketing and technical functions) to develop and execute a 5 year strategic plan. Delivered sustainable profitable growth for the Pet Healthcare business, namely the FRONTLINE brand, across multiple retail channels including Pet Stores (eg Pets at Home, Jollyes), Supermarkets (eg Tesco, ASDA, Waitrose) Pharmacies (eg Boots, Well, Lloyds), Country Stores (eg Mole Valley) and E-Commerce (eg Amazon). Expanded the Frontline footprint into Grocery and Amazon, and developed Frontline Plus into a leading flagship brand within 2 years of launch. Responsibilities included: • Strategic op planning, marketing planning, portfolio life-cycle management, developing and piloting regional and global initiatives. • Managed £multi-million A&P budgets and led campaign development encompassing TVC & VoD, digital inc. PPC, native & social advertising, content marketing & social influencers, website management, PR, POS, events and print. • Redefined brand KPI campaign tracking processes & significantly improved brand health funnels. • Enhanced shopper insights along a multi-channel purchase journey • Facilitated win:win joint business and category management plans with Key Account Managers • Increased net promoter scores of healthcare professionals with a variety of engaging training platforms and touchpoints. • Created a highly motivated team culture & actively enabled individual development plans • Managed product portfolio P&L, including pricing structures and promotional strategies Show less



Zoetis UK

• United Kingdom
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Senior Product Manager – Prevention & Digital

  • May 2012 - Jan 2017

  Developed strategic marketing plans which delivered double-digit growth of the companion animal prevention portfolio (bios, parasiticides and diagnostics) within the veterinary sector. • Led a team of 3 direct reports• Managed multiple products launches, developed private label brands and innovative co-promotions• Developed marketing campaigns which spanned Europe • Created leading value added customer tools in marketing, business benchmarking, professional training and clinical patient insights.• Supported global product development, life-cycle management and launch excellence. • Commercially accountable for long-term budgeting and P&L price management. Show less

• Product Manager

  • Jun 2010 - May 2012

  Responsible for strategic marketing planning of vaccines and parasiticides portfolios operating within the largest markets within the UK veterinary sector. Developed a compelling marketing mix that elevated Zoetis to the second largest vaccine manufacturer in the UK and created campaigns that delivered double-digit growth for the parasiticides portfolio.



Merial

• Germany
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager - FMCG/Retail Pet Healthcare, FRONTLINE

  • Oct 2006 - Jun 2010

  Led marketing and commercial planning for the POM to OTC switch of FRONTLINE®, developed sales across numerous new retail/FMCG channels including pharmacy, supermarket, e-commerce, pet shop and agricultural merchants. Over a four year period I delivered market leading brand awareness, category leadership and a £30M (RSV) OTC business from grass roots. Led marketing and commercial planning for the POM to OTC switch of FRONTLINE®, developed sales across numerous new retail/FMCG channels including pharmacy, supermarket, e-commerce, pet shop and agricultural merchants. Over a four year period I delivered market leading brand awareness, category leadership and a £30M (RSV) OTC business from grass roots.



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Apr 2006 - Oct 2006

  Completed six month marketing secondment.Responsible for developing a defence strategy to maintain market share in the equine sedation market in the face of aggressive competitor generic entry

• Veterinary Sales Account Manager

  • May 2003 - Mar 2006

  Territory Manager for Scotland – Specialty: DairyResponsibility to deliver the sales budget of the dairy portfolio across Scotland.



Pharmacia & Upjohn

• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Veterinary Sales Account Manager

  • Mar 2002 - May 2003

  Dairy territory Manager for Scotland with exception to Dumfries & Galloway and Lothian & Borders promoting a range of antibiotics and vaccines. Dairy territory Manager for Scotland with exception to Dumfries & Galloway and Lothian & Borders promoting a range of antibiotics and vaccines.