Experience

Self-employed

• United States
• Advertising Services
• 700 & Above Employee

• Advertising Specialist

  • May 2019 - Present



National CineMedia (NCM)

• United States
• Advertising Services
• 300 - 400 Employee

• Regional Account Director

  • Oct 2015 - Present

  Identify and source clients to advertise in NCM theaters, either directly or through ad agencies Maintain existing accounts and develop new business in assigned territory Present advantages of in-theater advertising vs. other media vehicles Maintain or exceed monthly and annual budget for territory Handle all operational issues relating to the smooth implementation of sold ad schedules Maintain a level of visibility for NCM in the regional ad community Identify and source clients to advertise in NCM theaters, either directly or through ad agencies Maintain existing accounts and develop new business in assigned territory Present advantages of in-theater advertising vs. other media vehicles Maintain or exceed monthly and annual budget for territory Handle all operational issues relating to the smooth implementation of sold ad schedules Maintain a level of visibility for NCM in the regional ad community



MadSkye Advertising

• Charlotte, North Carolina Area

• Senior Account Executive

  • Jan 2015 - Oct 2015

  Managing agency business development in the Carolinas and Virginia Liaison between clients and the agency Meeting with clients to determine their advertising requirements Working with agency colleagues to devise an advertising campaign that meets the client's goals Handling budgets, managing campaign costs Monitoring the effectiveness of the campaign Arranging and attending meetings Making new business pitches Managing agency business development in the Carolinas and Virginia Liaison between clients and the agency Meeting with clients to determine their advertising requirements Working with agency colleagues to devise an advertising campaign that meets the client's goals Handling budgets, managing campaign costs Monitoring the effectiveness of the campaign Arranging and attending meetings Making new business pitches



Brushfire Creative Content Services

• Advertising Services
• 1 - 100 Employee

• SVP / Media Director

  • Jan 2005 - Nov 2014

  Promoted to oversee media department for this mid-size advertising agency including all planning and buying, market research, consumer segmentation, new business development and client presentations. Conceptualized initiative for independent media services business. Developed agency’s first media training program. Managed budgets to $30M.

• VP / Media Director

  • 1996 - Aug 2005

  Promoted to oversee advertising campaigns for local and regional accounts. Handled client account management, media planning/buying, market research, statistical analyses, and strategic planning for consumer and B2B accounts. Managed budgets to $20M.

• Media Director

  • 1986 - 1996

  Supervised all media planning and buying.