John Spinoso
Performance Marketing Manager at ArmadaCare- Claim this Profile
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Topline Score
Bio
Credentials
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Digital Marketing Fundamentals Certificate
The University of Vermont Continuing and Distance EducationJun, 2021- Nov, 2024 -
HubSpot Inbound Marketing
HubSpotFeb, 2021- Nov, 2024
Experience
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ArmadaCare
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United States
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Insurance
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1 - 100 Employee
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Performance Marketing Manager
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Aug 2022 - Present
The Performance Marketing Manager has primary responsibility for growing the volume of marketing qualified leads, which is critical for the success of the Sales Team and for the overall company. Responsibilities include all aspects of planning, executing, tracking, and optimizing marketing lead generation campaigns across all digital channels including SEO, email, and social media while leveraging and managing various list partners. ● Execute digital marketing campaigns for acquisition, nurture, and cross sell digital direct marketing campaigns for broker and direct-to-group channels ● Setup landing pages, emails, social media, and all other media in Pardot to assure proper and seamless connections with list partners and accurate capture of responders for each campaign ● Actively manage Pardot scoring of all responders by campaign from initial response to qualified lead for both broker and direct-to group channels ● Manage current list partners for lead generation campaigns and identify new partners for testing across all channels ● Optimize database of existing leads with past sales for cross selling campaigns to promote additional future sales activity ● Setup all campaigns, including splits and sub-campaigns, in Pardot and SalesForce for accurate tracking of all test variables from top to bottom of funnel ● Provide accurate reporting to track results by campaign from top to bottom of funnel (opens, clicks, click throughs, qualified leads, nurtures, wins, and closed) ● Establish, manage, and continuously optimize campaign plans with disciplined data driven decision making process for future rollouts and tests based on results across all variables (list, creative, copy, product, etc.) on an ongoing basis ● Partner with Sales on lead nurturing and follow up ● Partner with Marketing on analysis of campaign results on content, creative, and copy for optimization and future rollouts and tests Show less
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RxBenefits, Inc.
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United States
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Pharmaceutical Manufacturing
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500 - 600 Employee
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Marketing Campaign Manager
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Apr 2020 - Sep 2022
The Marketing Campaign Manager’s responsibility to facilitate campaign go/no-go decisions, map out the channels and tasks required to implement the Demand Gen team’s vision, partnering with the Traffic Manager to strategically delegate those tasks to the appropriate Marketing team members, schedule and coordinate the cross-functional effort for on-time campaign launch, directly implement the automated campaign flows in the marketing automation platform and execute email sends, and then monitor and optimize campaign performance. RESPONSIBILITIES • Facilitate the campaign inception, kickoff, and design process • Identify the work to be done to execute the campaign, outline the assets needed and degree of effort in hours • Solidify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc. • Pull preliminary audience counts and estimate revenue contribution using historical data or B2B benchmarks • Work with the Marketing Directors to facilitate a go / no-go decision based on resource availability and potential ROI • For approved campaigns, develop campaign workflows to map the strategic vision to the tactical execution; identify required campaign assets and collect all necessary information needed for designers and developers to build their deliverables (imagery, copy, web pages, automations, etc.) • Collaborate with team members to work on the design and copy • Implement, test, and analyze workflows; before going live • Ensure regulatory compliance while executing email marketing campaigns and collecting data • Automate workflows • Run A/B tests for email campaigns and landing pages to optimize performance • Consistently monitor campaign performance and optimize as you go. Tweak workflows, creative, or tactics for improvement. • Execute and administer lead nurturing and lead scoring programs in the MAP; whatever it takes to get B2B leads interested in RxBenefits’ solutions Show less
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Charm City Run
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United States
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Retail
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1 - 100 Employee
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Marketing and Event Specialist
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2018 - Apr 2020
The Marketing & Event Specialist position is comprised of graphic design/marketing duties along with event-related duties and administrative office functions. Duties ranging from conceptualizing, designing, and delivering graphics-based collateral, to working with partners on volunteer recruitment and serving as team lead at races throughout the year. Organization, communication, and accountability are critical to the successful execution of these responsibilities. The Marketing & Event Specialist position is comprised of graphic design/marketing duties along with event-related duties and administrative office functions. Duties ranging from conceptualizing, designing, and delivering graphics-based collateral, to working with partners on volunteer recruitment and serving as team lead at races throughout the year. Organization, communication, and accountability are critical to the successful execution of these responsibilities.
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Dunbar Armored
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Hunt Valley, MD
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Web and Graphic Designer
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Dec 2015 - Jul 2018
Lead designer in charge of developing all original internal & external visual communication efforts. Spearheading rebranding efforts for both online & print based media. Working within a marketing department developing client facing business collateral, various promotional materials, online landing pages, e-mail and social media campaigns, as well as internally used visual assets. Self-producing new ideas through the fields of web and graphic design, photography, HTML, video editing, and marketing automation. Overseeing all design projects from first concept through completion while also communicating with outside vendors for final production. Show less
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IDX Impressions
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Lorton, Virginia
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Graphic Designer
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2012 - 2015
• Working as part of a creative department in supporting new advancements in the store fixture industry. • Preparing store display layouts by placing art and text; specifying bleeds, clear zones and coverage’s. • Completing color separations; color correcting and resizing photographs. • Prototyping physical in-store signage and P.O.P displays. • Creating sample boards, business presentation, and various other typographic materials. • Coordinating with account executives, graphic designers and customers. Show less
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Milestone Media Group Inc.
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Eldersburg, MD
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Web and Graphic Designer
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2011 - 2012
Creating: • Advertisements • Brochures • Magazine Layouts • Signage • Points of Sales Materials • Custom Publications • Business Collateral • Websites (HTML/CSS) • Templates • Posters • Booklets • Product Displays • Working in both; Print & Web Media (CMYK & RGB Scale) • Update and maintain 4 company websites • Communicating with various clients and vendors Creating: • Advertisements • Brochures • Magazine Layouts • Signage • Points of Sales Materials • Custom Publications • Business Collateral • Websites (HTML/CSS) • Templates • Posters • Booklets • Product Displays • Working in both; Print & Web Media (CMYK & RGB Scale) • Update and maintain 4 company websites • Communicating with various clients and vendors
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Penn State University
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United States
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Higher Education
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700 & Above Employee
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Recent graduate
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Aug 2007 - May 2011
Integrative Arts major at The Pennsylvania State University. Areas of focus and experience: Graphic Design, Web Design, Visual Communication, Marketing, and Photography. Integrative Arts major at The Pennsylvania State University. Areas of focus and experience: Graphic Design, Web Design, Visual Communication, Marketing, and Photography.
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Education
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2007 - 2011
Penn State University
B.A., Integrative Arts, Graphic Design
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