John Simmons

Multi-brand Multi-Market Cluster Revenue Manager at Western States Lodging
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Contact Information
us****@****om
(386) 825-5501
Location
West Jordan, Utah, United States, US
Languages
  • English Native or bilingual proficiency
  • Korean Elementary proficiency
  • Spanish Elementary proficiency
  • Russian Elementary proficiency

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Credentials

  • Certification in Hotel Industry Analytics (CHIA)
    STR
    Feb, 2022
    - Oct, 2024
  • Certified Revenue Management Executive (CRME)
    HSMAI
    Jun, 2021
    - Oct, 2024
  • IHG Revenue Management Advanced Certification (RMAC)
    InterContinental Hotels Group (IHG®)
    Oct, 2019
    - Oct, 2024
  • IHG Revenue Management Essentials Certification (RMEC)
    InterContinental Hotels Group (IHG®)
    Jun, 2018
    - Oct, 2024
  • Microsoft Excel Specialist
    Microsoft
    Jan, 2018
    - Oct, 2024
  • Hilton R&I and Global Revenue Optimization (GRO) systems
    Hilton
    Nov, 2017
    - Oct, 2024
  • Marriott OneYield V2. Certification w/ Advanced User training
    Marriott International
    Sep, 2017
    - Oct, 2024
  • TOEFL- Teacher of English as a Foreign Language
    -

Experience

    • United States
    • Medical Practices
    • Multi-brand Multi-Market Cluster Revenue Manager
      • Feb 2018 - Present

      As a member of the WSLM hospitality division leadership team, I have spearheaded efforts to internalize the Revenue Management of the company’s multi-branded and multi-market products utilizing unique, self-designed data reporting focused on forward-looking strategy implementation. Also wrote and implemented best revenue practices for all properties within the WSLM to impact revenue generation. * Obtained new, advanced certifications from different brands within the portfolio as well as industry certifications such as CRME and CHIA. * Uniquely designed data sheets to continually monitor, direct, and explain evolving revenue strategies.* Fostered +$30 ADR growths of a new property within our portfolio leading the market with a 143% index on STR. * Maintained or grew market share for 90% of the properties I oversee since beginning with WSLM. * In the past 4 years, outperformed RevPar vs other properties in our portfolio managed by their brand.* Engaged with new build properties and acquisitions to devise initial revenue strategies and then evolving revenue strategies in multiple markets and with multiple brands which facilitated fair share in the market within 3 months.

    • Revenue Manager
      • Jul 2017 - Feb 2018

      Ultimately responsible for the maximization of revenues through data analysis and strategy formulation for multiple brand properties various markets.• Attained all related certifications for Marriott and Hilton Revenue Systems to be able to analyze data and identify trends to maximize revenue.• Practiced and formulated measures to deconstruct data from various sources to delineate strategies and boost returns to exceed STLY figures.• Collaborated in multiple weekly meetings with regional directors and property officials to review performance and set future strategies.• Targeted to participate with special projects such as data validity and report functionality using advanced data tools such as TM1 and Tableau.

    • English Instructor and Curriculum Design
      • Mar 2009 - Mar 2016

      Mastered teaching methodology while expanding my role into curriculum development and assessment.• Authored original learning material content and designed corresponding curriculum while including evaluation rubrics and assessment in all 25 programs.• Elected to lead special event coordination across several proficiency levels and faculty of several, foreign language speaking departments. • Spearheaded modernization of new, flexible scoring rubrics while updating progress to parents and students.• Leveraged experience in HR and training to translate into a thriving multi -cultural learning environment. • Led breakout sessions for advanced students to administer to their specialized needs• Studied and effectively utilized the Korean language to communicate and bridge the cultural gap with parents.

    • United States
    • Hospitality
    • 400 - 500 Employee
    • General Manager
      • Mar 2007 - Dec 2009

      Held full responsibility for end-to-end operations and profitability of hotel.• Propelled profitability to the top tier among hotels in the region, focusing on revenue streams and expenses.• Sustained a rate of less than 2% A/R accounts on ledger for more than 90 days; developed innovative and effective collection processes and supplemental SOPs-without a sales department.• Successfully and closely partnered with regional revenue department to exceed RevPar and EOY budget by 5%.• Selected for floating crisis management role for multiple properties nationwide-periodically centered on revenue analysis, audit of data and mentorship.• Accurately updated booking pace and group sales, including rate codes while monitoring hotel COMPset.• Oversaw time and quality goals with third-party vendors and contractors, while limiting guest and profitability impact during a multimillion dollar property renovation project following Hurricane Fay.

Education

  • University of Alabama at Birmingham
    Bachelor of Business Administration (B.B.A.), Management
    1993 - 1998

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