John S. Rueth

Co-Founder / Partner at Kapwa Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Philippines, PH
Languages
  • Visaya / Cebuano Elementary proficiency
  • Englisch Full professional proficiency
  • Französisch Limited working proficiency
  • Spanisch Elementary proficiency
  • Deutsch Native or bilingual proficiency
  • Tagalog Elementary proficiency

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Bio

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Credentials

  • Master of Business Administration (MBA)
    Middlesex University
    Feb, 2021
    - Nov, 2024
  • Certificate of Completion - Fundamentals for Audiences course
    Google
    May, 2017
    - Nov, 2024
  • Duolingo Spanish Fluency: Intermediate (Estimated)
    Duolingo
    Oct, 2015
    - Nov, 2024
  • Google Tag Manager Fundamentals Certificate
    Google
    Jul, 2015
    - Nov, 2024
  • Basics of Marketing (Lübeck University of Applied Sciences)
    iversity GmbH
    Aug, 2014
    - Nov, 2024
  • Magister Artium (History / Philosophy)
    LMU - Ludwig-Maximilians-Universität München
    Mar, 2013
    - Nov, 2024
  • Google Adwords Specialist
    Google
    Mar, 2012
    - Nov, 2024
  • Inbound Marketing Certified
    HubSpot Academy
    Feb, 2021
    - Nov, 2024
  • Inbound Certified
    HubSpot Academy
    Dec, 2018
    - Nov, 2024
  • Digital Sales Exam
    Google
    Sep, 2017
    - Nov, 2024
  • AdWords Display Certification
    Google
    Oct, 2017
    - Nov, 2024
  • AdWords Search Certification
    Google
    Oct, 2017
    - Nov, 2024
  • Google Analytics Certification
    Google
    Mar, 2016
    - Nov, 2024
  • Introduction to Business Administration (Einführung in die Betriebswirtschaftslehre, RWTH Aachen)
    iversity
  • Ironman All World Athlete
    IRONMAN
  • eTourism: Communication Perspectives - Statement of Participation
    iversity

Experience

    • Philippines
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder / Partner
      • Jun 2017 - Present

      Kapwa Marketing is a leading digital marketing agency based in the Philippines and Germany with a strong focus on SEO, SEM & inbound marketing, but also offering web development & design services for selected industries. Our international team helps businesses from all around the globe to be more successful in the online world.We are an official Google Partner, managing about 30 accounts from international clients. With some of our team members having about 12 years experience in international SEO, we are the right partner for SMBs that want to expand globally, focusing on excellent content marketing strategies.We embrace modern methods of data analysis to help our partners make better data-driven decisions and optimize their businesses sustainably, efficiently, and more effectively. With a constantly learning team, Kapwa Marketing is always looking forward to grow with modern businesses and entrepreneurs to make a real difference and be successful in an ever-changing digital world.

    • Philippines
    • Travel Arrangements
    • 1 - 100 Employee
    • Co-Founder / President
      • Aug 2016 - Present

      Kapwa Travel is a fully accredit tour company and offers outstanding travel services in the Philippines. We promote the beautiful Philippine islands, the friendly Filipino people and establish a network of reliable partners in the tourism industry. With more than 30 years of travel experience in the country, we know the best spots and strive to be a leading tour operator when it comes to responsible and sustainable traveling.Our VisionThe Philippines as leading destination for sustainable tourism.Our Missionis to be the leading Philippine tour company for sustainable travels with a highly motivated, experienced, and educated team that renders the best possible service and truly inspires.Our objectives are to- promote the beautiful Philippine islands and their friendly people- be intelligent leaders in the tourism industry, support and create sustainable local structures, mainly in the field of responsible tourism – thus preserving nature and protecting animals- provide an exceptional travel service, combine German efficiency with Filipino hospitality- support an exchange of cultures- create a network of reliable partners in the sense of “kapwa”- inspire people to discover more, learn for life and experience the beauty even in simple things and moments- support young people concerning education and create opportunities

    • Germany
    • Technology, Information and Internet
    • Internet Marketer
      • Jan 2011 - Present

      I offer several internet services to selected clients, especially in the travel industry. Together with an experienced team, I establish sustainable strategies to get more relevant visitors, leads and sales. We mainly focus on content marketing, Google Ads / SEA, technical SEO / onpage optimization and offpage-SEO.:- content marketing- SEO onpage and offpage- international SEO- SEM (Google Adwords)- Inbound Marketing- website optimization- performance marketingIch biete ausgewählten Kunden verschiedene Internetdienstleistungen an. Dazu gehört vor allem Content Marketing, SEA / Google Adse, technische SEO / Onpage-Optimierung und offpage SEO. Ein besonderes Steckenpferd sind Wachstumsunternehmen, die sich internationalisieren wollen.

    • Germany
    • Travel Arrangements
    • CEO / Geschäftsführer
      • Jul 2009 - Present

      Together with my team, I offer individualized & sustainable tours in the Philippines. If you really want to discover the country, then you should contact us. We have been traveling the Philippine islands since the early 1980s, often times off the beaten track. In 2005, I have started to build a network of hotel & resort owners and service providers in the tourism industry that enables me and my team to offer unique adventure tours to the most beautiful places in the country.We want to help travelers to have a great experience in the Philippines and get to know nature, culture & people in its diversity. More importantly, we want to support esp. young talented Filipinos by building sustainable structures in the tourism industry, and give them a perspective in eco-tourism.Seit einigen Jahren biete ich individuelle Reisen auf den Philippinen an. Wer Land und Leute authentisch erleben will, der kann mir gerne eine E-Mail an info@philippinen-tours.de schicken. Ich schreibe seit über 10 Jahren über Land & Leute und habe mit meinem Team im Oktober 2014 auch den Philippinen Tours - Reiseführer herausgegeben, der über Amazon als Taschenbuch erhältlich ist.Ich helfe Interessierten gerne dabei, Land & Leute in ihrer Vielfalt kennenzulernen und echte Abenteuer zu erleben.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • SEO Specialist
      • Feb 2015 - Jun 2016

      At WME, I have worked on hundreds of websites in several industries. I was able to considerably improve the business performance of many clients in Australia but also New Zealand, Hong Kong, Thailand, the US and especially Singapore. My daily routine comprised- SEO for WordPress, Joomla, Magento, Shopify, BigCommerce and other systems- SEO for custom made websites- SEO consulting for enterprise clients (including Fortune 500 companies)- Local, national and international SEO - Analyses via Google Analytics, Google Webmaster Tools, Google Tag Manager- Content Analysis- Backlink Analysis- Programming in HTML, CSS, PHP

    • Germany
    • 1 - 100 Employee
    • SEO-Spezialist
      • Oct 2008 - Feb 2013

      - Linkbuilding, SEO Campaigns- Blog Marketing- Wordpress, Redaxo, Typo3, Drupal, Joomla- Google Adwords (SEA)- Onsite Optimization- Content Marketing

    • Praktikant / Intern
      • Jan 2007 - Apr 2007

      - assistant of editor-in-chief- research for cover stories- writing articles for city magazine- conducting interviews

    • Zivildienstleistender / social servant
      • Feb 2004 - Nov 2004

      As a social servant I have worked for V.I.F. München in order to assist heavily disabled people to live a self-determined life. In addition, I provided mobile social and emergency service for about 60 to 70 people in Munich and surroundings.

Education

  • Ludwig-Maximilians Universität München
    Magister Artium (M.A.), History / Philosophy
    -
  • Middlesex University
    Master of Business Administration - MBA, Management, Tourismus und Reisedienste
    2017 - 2020
  • HubSpot Academy
    Inbound Marketing
    2018 - 2019

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