John Russell
Commercial Controller at Richmond Marketing- Claim this Profile
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Bio
Jeff Brennan
I worked very closely with John when I was brand manager on the Asahi Beer Portfolio. I found John to be highly commercial as he brought an insight orientated and data driven approach to the brand accounting function. One of John's greatest strengths was being able to interrogate overall spend which created efficiencies and ultimately often realised incremental marketing spend which made my job easier.
Jeff Brennan
I worked very closely with John when I was brand manager on the Asahi Beer Portfolio. I found John to be highly commercial as he brought an insight orientated and data driven approach to the brand accounting function. One of John's greatest strengths was being able to interrogate overall spend which created efficiencies and ultimately often realised incremental marketing spend which made my job easier.
Jeff Brennan
I worked very closely with John when I was brand manager on the Asahi Beer Portfolio. I found John to be highly commercial as he brought an insight orientated and data driven approach to the brand accounting function. One of John's greatest strengths was being able to interrogate overall spend which created efficiencies and ultimately often realised incremental marketing spend which made my job easier.
Jeff Brennan
I worked very closely with John when I was brand manager on the Asahi Beer Portfolio. I found John to be highly commercial as he brought an insight orientated and data driven approach to the brand accounting function. One of John's greatest strengths was being able to interrogate overall spend which created efficiencies and ultimately often realised incremental marketing spend which made my job easier.
Experience
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Richmond Marketing
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Ireland
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Food & Beverages
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100 - 200 Employee
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Commercial Controller
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Dec 2022 - Present
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Assistant Financial Controller (Maternity Cover)
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Apr 2022 - Dec 2022
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Commercial Accountant
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Apr 2019 - Apr 2022
• Production of monthly detailed sales reports for both the Beers portfolio and Cider portfolios across the Island of Ireland. Each brand requiring it's own bespoke report in key metrics relevant to the brand. These are shared with the Richmond Board of Directors and the various Country Managers of the respective brands and also formed the basis of commercial meetings• I also provided daily sales trackers to monitor real time sales progress against time apportioned forecasts, budget and prior year sales. These where also shared with the Richmond Board of Directors and the various Country Managers of the respective brands• Responsible for monthly spend reports on each brand. These would include all promotional, marketing and JBP spending for each product and brand across all customers• Responsible for P&L across Beer and Cider brands• Calculate margin models to maximise spend and profitability for both Richmond Marketing and individual brands• Compiling promotional analysis across various products in all customers to identify areas of success and areas for improvement. Look to drive a process of continuous improvement in order to drive brands to the forefront of their respective categories• Work with National Accounts Team to produce accurate annual and monthly forecasts. Identifying areas of opportunity and underperformance in order to maximise growth in each account• Stock ordering & cover with supply chain team in order to insure that the optimal level of stocks are held within the business• Liase with internal and external stakeholders for ad-hoc reports and requests • Various IT projects - Headed up the development and implementation of Gorilla Expenses within Richmond Marketing. This allowed a fully paperless expense system that linked directly to our ERP system. Currently conducting a feasibility study around Power BI and a cost benefit analysis on this with a view to implementing in the near future• Cost Saving projects• Ad-Hoc Projects
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Junior Accountant
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Sep 2018 - Apr 2019
• Sales Analysis & Reporting (Internal/External)• Brand Spend Analysis & Reporting• Recharging of Brand Expenses (Marketing and Promotional Costs)• Involvement in Revenue Submissions (Excise Duty & VAT)• Cash Flow Management and Daily Banking - Using invoice discounting system• WEEE/Repak Submission• Motor Fleet Management • Involvement in The Preparation of Monthly Management Accounts• Other Ad Hoc Reporting• Cost Saving initiatives
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Sixt Leasing Ireland
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Ireland
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Automotive
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1 - 100 Employee
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Accounting Trainee
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May 2018 - Sep 2018
• Bank Reconciliations • Daily current account reconciliation • Weekly reconciliation of credit cards and lease account • Raising invoices, credit notes and direct debit batches • Debtors Control Activities • Investigating and resolving queries • Month end activities • Bank Reconciliations • Daily current account reconciliation • Weekly reconciliation of credit cards and lease account • Raising invoices, credit notes and direct debit batches • Debtors Control Activities • Investigating and resolving queries • Month end activities
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Love Suits
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Ireland
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Apparel & Fashion
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1 - 100 Employee
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General Manager
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Jan 2015 - May 2018
Having joined the Love Suits in January 2015 we steadily grow the company from three stores to six. Also during my time I was able to assist in the following; • Preparing monthly and yearly reports on; o Cash flows o Budgets o Sales o Marketing o Store performance o Staff performance • Preparation for bi-monthly VAT returns • Staff recruitment/managing of a team • Setting of KPI’s • Design and implementation of general company practices • Company advertising • Purchasing and selection of stock • Overseeing the day to day running of the company
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SIG plc
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United Kingdom
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Wholesale Building Materials
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700 & Above Employee
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Regional Graduate
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Oct 2012 - Jan 2015
As part of the SIG graduate development programme I gained valuable experience in various areas of business management. Working in the UK and Ireland gave me good exposure to the various elements of a large corporation. In addition, I was involved in the following; • Administration duties including o Cash reconciliation o Debtor reconciliation o Daily banking • Analysing management accounts • Stock reporting & management • Measuring performance against KPI’s
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Blacktie
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Dublin, County Dublin, Ireland
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Manager
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Aug 2007 - Oct 2012
Duties included meeting, greeting and advising customers, promoting the brand, checking stock levels and till work. Duties included meeting, greeting and advising customers, promoting the brand, checking stock levels and till work.
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Education
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ACCA
Professional Accountancy, Accounting and Finance -
Technological University Dublin
Bachelor of Business Management, Business Administration and Management, General -
Belvedere College S.J.
Leaving Certificate, General Studies