Integrated Business Planning & Transformation Director GB&I

• Jul 2022 - Present

Grocery & E-Commerce Channel Director

• Jan 2020 - Jul 2022

- Responsible for 40% of total business sales & profit, led agile response to COVID-19 with a £25M recovery plan. - Implemented a game-changing Pack-Price-Architecture initiative, adapting to market conditions.

Channel Director - OOH

• Nov 2018 - Jan 2020

- Led a team of 50, achieved 12% YOY growth while navigating 18% staff vacancy due to business restructuring. - Innovated in the On-Trade sector, pioneering a new strategy to unlock incremental occasions.

Head of Commercial Strategy & Execution

• Jul 2016 - Oct 2018

- Turned around 4 years of flat performance with a +4% growth against budget through a 3-year strategic business plan. - Built On-Trade strategy to explore new market opportunities.

Commercial Strategy & Planning Controller

• Oct 2015 - Jul 2016

- Created an 18-month commercial channel plan focusing on optimising pack, pricing, and promotions. - Enhanced revenue by 5%, improving both retailer and business value.

Grocery Channel Controller - ASDA & Discounters

• Oct 2013 - Oct 2015

- Drove significant profit growth, achieving majority of business sales & profit for two years. - Improved customer relationships, growing sales by 9.5% from a 3-year decline.

Net Revenue Manager

• Jun 2012 - Oct 2013

- Conceived and launched a new Lucozade Energy format within 12 weeks, opening up new consumption occasions. - Conceived and launched a new Lucozade Energy format within 12 weeks, opening up new consumption occasions.

National Account Manager, Morrisons

• May 2010 - Jun 2012

- Managed a portfolio of £40M Sales Value, achieved record value shares in key trading periods.

Customer Marketing Manager

• Jul 2008 - May 2010

- Led trade marketing strategies that resulted in the most successful period in DiageoGB history.

Sales Operations Manager

• Feb 2007 - Jul 2008

- Enabled sales channels through effective communication and strategic alignment.

Luxury Ambassador

• Aug 2005 - Feb 2007

- Advocated for Diageo's luxury portfolio, initiated the 'World Class' bartender competition.

Training Consultant

• Aug 2002 - Aug 2005

- Co-developed the UK's largest On-Premise training program for bars & pubs.