Experience

Def Jam Recordings

• United States
• Musicians
• 200 - 300 Employee

• Promotion Coordinator

  • Jan 2014 - Present

  • Built and cultivated relationships nationwide, with Program Directors, Mix show coordinators and DJ’s to secure radio spins at Urban, Rhythmic and Top 40 formats contributing to 17 RIAA Certified Platinum records and 5 Gold records. • Added value with influencer opportunities including hosting parties, pop-up shops and social media campaigns for artists such as Justin Bieber, Big Sean, Jeezy, YG and many others • Continuing to strengthen the brand by executing events maintaining the relevancy of the label while assisting in keeping the brand true to the core culture including sponsoring the Entertainment Basketball Summer League at Rucker Park that brought various Def Jam artists to perform. • Coordinated and executed artist hosted conference calls with over 300 DJ’s, radio personalities, influencers and bloggers • Formulated weekly companywide reports, updating executives on radio charts, records progress, radio station DJ’s feedback, upcoming artists’ dates and more. • Launched a national college brand ambassador program, targeting over forty colleges and universities. • Coordinated effective communication between artists, radio stations, DJ’s and writers. This vast network was used to conduct artist interviews, song and content placements and other added value programs such as Vevo, Thrasher Magazine and Hip Hop DX • Coordinated weekly conference calls with nationwide lifestyle teams.



Hip Hop Frat House

• Boston

• Blogger

  • Jun 2013 - Oct 2013

  • Operated social media accounts for artists, increasing traffic and engagement. • Researched various social media outlets to gain feedback from targeted demographic audience, primarily 18-26 year olds. • Distributed music and video content to online publications to develop brand awareness. • Organized interviews with college radio stations and lifestyle blogs. • Operated social media accounts for artists, increasing traffic and engagement. • Researched various social media outlets to gain feedback from targeted demographic audience, primarily 18-26 year olds. • Distributed music and video content to online publications to develop brand awareness. • Organized interviews with college radio stations and lifestyle blogs.



The Art of Shaving

• United States
• Retail
• 100 - 200 Employee

• Shaving Consultant

  • Sep 2012 - Aug 2013

  • Provided exceptional service to fulfill clients needs • Responsible for meeting and exceeding sales goals • Built strong relationships with clients • Provided exceptional service to fulfill clients needs • Responsible for meeting and exceeding sales goals • Built strong relationships with clients



JMI+

• Marketing/Promotions Manager

  • Dec 2010 - Apr 2013

  • Operated social media accounts for artists, increasing traffic and engagement. • Researched various social media outlets to gain feedback from targeted demographic audience, primarily 18-26 year olds. • Distributed music and video content to online publications to develop brand awareness. • Organized interviews with college radio stations and lifestyle blogs. • Operated social media accounts for artists, increasing traffic and engagement. • Researched various social media outlets to gain feedback from targeted demographic audience, primarily 18-26 year olds. • Distributed music and video content to online publications to develop brand awareness. • Organized interviews with college radio stations and lifestyle blogs.



Cornerstone Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Field Rep

  • Sep 2010 - Sep 2012

  • Direct communication with proprietor, submitting detailed reports. • Liaison for clients including Converse, Cris Cab, Warner Bros., and Interscope Records. • Managed and delegated teams of representatives to ensure success with each project. • Planned, promoted, and executed events effectively to expand campaign awareness for Converse in the Boston market. Store saw 20% return on discount cards that were distributed. • Recognized as Representative of the Month, October 2010. • Direct communication with proprietor, submitting detailed reports. • Liaison for clients including Converse, Cris Cab, Warner Bros., and Interscope Records. • Managed and delegated teams of representatives to ensure success with each project. • Planned, promoted, and executed events effectively to expand campaign awareness for Converse in the Boston market. Store saw 20% return on discount cards that were distributed. • Recognized as Representative of the Month, October 2010.



Indi-Promo Marketing

• Greater Boston Area

• Promotions Project Manager

  • Jun 2007 - Aug 2011

  • Field marketing representative for major record labels including Def Jam, Atlantic, and J Records. • Responsible for submitting deadline driven field marketing reports. • Planned and executed promotional runs for artists, including in-store appearances and interviews. Artists including Ace Hood, Jadakiss, and DJ Khaled. • Field marketing representative for major record labels including Def Jam, Atlantic, and J Records. • Responsible for submitting deadline driven field marketing reports. • Planned and executed promotional runs for artists, including in-store appearances and interviews. Artists including Ace Hood, Jadakiss, and DJ Khaled.