Experience

Tropical Harvest LLC

• United States
• Food and Beverage Services
• 1 - 100 Employee

• V.P of Sales & Marketing

  • 2019 - Present

  * Tasked with expanding Foodservice & Retail distribution channels throughout the United States. * Develop a sales & marketing strategy to include the expansion of a new sales and support team aimed at delivering double digit sales growth for the 2020 fiscal year. * Identify under developed markets and implement a broker aided support network on the street level. * Diversify existing product line to include the launch and execution of 2-3 new product offerings by start of fiscal year 2021. Show less



Clear Springs Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • Jul 2010 - Jun 2019

  Responsible for territorial product positioning & developmental sales through B2B account calls, new product seminars & bi-monthly foodservice showcases. Conducted weekly sales presentations to leading foodservice distributors and manufacturers, while negotiating distributor programs for new item placement. Traveled the United States training Corporate Sales Representatives & Brokerage Firms to our product line, pricing structure and selling objective procedures. Conducted & monitored quarterly/annually forecasting projections & pricing structures in my designated markets, per category segment. Monitored Brokerage Firms quarterly sales goals and assisted with new item placements on an individual distributor basis to ensure growth existed in all markets. Show less



HB Specialty Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • Mar 2010 - Sep 2013

  Conducted product capabilities presentations to R&D leaders as well as working closely with purchasing directors from leading Food Manufacturers, Distributors, Broadliners and Retail facilities. Tasked with overseeing category management, negotiated annual contracts, forecast quarterly growth projections, develop & execute promotional programs with foodservice distributors to ensure steady growth within my territory. Responsible for managing existing and acquiring new customer accounts in a territory covering 10+ states. Increased annual sales volume 1.2 million lbs my first 12 months with the company. Attended food shows, industry conferences & new item showcases while coordinating with cross-functional departments to guarantee a smooth transition of all products & services in and out of our plants. Assisted with marketing projects which required me to analyzed industry trends, and develop new marketing material, improving company awareness & market positioning which aided to an overall increase in annual sales by 7%. Show less



T.Furr & Associates

• Food and Beverage Services
• 1 - 100 Employee

• DSM - District Sales Manager

  • Aug 2003 - Aug 2010

  Distributor Sales Manager (DSM) Distributor Sales Manager (DSM)