Experience

Various ad agencies & direct clients

• Advertising Services
• 1 - 100 Employee

• Facebook Ads Specialist

  • Jan 2021 - Present

  • Facilitate client onboarding to set proper expectations. • Perform Ad Account audits. • Design campaign structure for efficient execution. • Initiate product review to build customer's avatar. • Conduct keyword research to identify interests, behaviors, and demographics for audience targeting. • Review Ad Copy and Creative and provide feedback to the creative team. • Monitor active campaigns to evaluate performance. • Execute Scaling and Retargeting plans to maximize revenue. • Review budget and ad expenses to provide recommendations on how to minimize cost. • Generate reports and regularly provide progress and updates to the client. • Document SOPs to ensure internal processes are being followed and best practices are implemented. • Manage projects diligently to ensure timelines and goals are met accordingly. Show less