John Potito

Growth Marketing Manager at Round Barn Labs
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Contact Information
us****@****om
(386) 825-5501
Location
Boylston, Massachusetts, United States, US

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Credentials

  • Google Ads Display Certification
    Google
    Apr, 2022
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Apr, 2022
    - Oct, 2024
  • Shopping ads Certification
    Google
    Apr, 2022
    - Oct, 2024
  • HubSpot Academy Inbound Certified
    HubSpot Academy
    Jun, 2019
    - Oct, 2024
  • HubSpot Academy Social Media Certified
    HubSpot Academy
    May, 2019
    - Oct, 2024

Experience

  • Round Barn Labs
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Growth Marketing Manager
      • Nov 2022 - Present

      Growth Marketing Manager for the paid marketing team. Working to help our B2C & eComm clients grow! ‣ Build out, improve and optimize paid marketing workflow and ad campaigns. Creating roadmaps & planning strategic initiatives/optimizations - to hit goals and targets for clients & internally. ‣ Collaborate with our VP of Paid Marketing, senior leadership, & overall team to improve internal processes & drive internal growth opportunities. ‣ Draw out the why & tell the story behind the data; uncovering insights to help cross-team efforts & communicate successes to clients. ‣ Coordinate w/team on project management & internal SOP/documentation. ‣ Help build/enhance our creative ideation & design processes. ‣ Contribute to RBL's content library & thought leadership efforts. Show less

  • Freelance Voice-Over Talent
    • Media Production
    • 100 - 200 Employee
    • Voiceover Talent
      • 2014 - Present

      Provided professional level voice over recording , including copywriting, script editing, and audio production via Pro Tools Recorded promotional/commercial voice overs for various companies and organizations; such as the NHL's New York Islanders,the Brooklyn Nets, Burger King, The Gary Duff Show on WOR, SorrentinoMedia, 88.7 FM WRHU, and various small businesses. Provided professional level voice over recording , including copywriting, script editing, and audio production via Pro Tools Recorded promotional/commercial voice overs for various companies and organizations; such as the NHL's New York Islanders,the Brooklyn Nets, Burger King, The Gary Duff Show on WOR, SorrentinoMedia, 88.7 FM WRHU, and various small businesses.

  • Integrated Media Group
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Advertising & eCommerce Manager
      • Feb 2022 - Nov 2022

      ◾ Lead IMG's Advertising & eCommerce + D2C services - develop & oversee campaigns and projects.◾ Project Manage partner teams (Design, Copy, Marketing, CRM, Web, Freelance) for strategy & execution◾ Manage account growth for Advertising & eCommerce accounts◾ Serve as internal Product Lead: Outlining service growth opportunities, aiding internal process improvements, and supporting sales efforts via market & customer research◾ Oversee internal company ad campaigns and strategy - aid internal marketing efforts & case studies.◾ Close sales negotiations for Advertising & eCommerce prospects - lead high ticket prospect discovery.◾ Organize internal staff training and professional development opportunities Show less

    • Digital Marketing Strategist
      • Jan 2021 - Feb 2022

      Collaborate directly with the Director of Marketing and Company Owner on key clients and agency growth.Greatly expanded IMG’s advertising services - closed the largest valued accounts/projects the DM Department has had.Led effort to update service pricing, productizing services, SOW structure, & PPC Onboarding Processes.Established eCommerce, PPC Advertising, Consulting, & SEO Services + expanded other existing services.Provide strategic consulting to Tier 1 clients and for internal agency marketing & advertising.Increased eCom client’s Y/Y revenue by 210% - growing the account to Premium client tier = 100k+ annual.Facilitate internal training/demos for staff professional development and internal company events/activities. Show less

  • LocaliQ | USA TODAY NETWORK
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Success Manager
      • Jul 2020 - Jan 2021

      *ThriveHive joined the LocalIQ umbrella during the Gannett-Gatehouse merger. Implement and manage multi-tactic marketing strategies, including social media, paid search, targeted display, social media management, website development, listings management, and more for clients across the country. Lead client relationship management and marketing campaign fulfillment; organizing onboarding and performance review calls, and consulting on best practices across account lifecycle. Coordinate with account executives in identifying and leveraging opportunities to grow accounts. Oversee and manage the setup, and optimization of Google Adwords and Microsoft Ad campaigns. Worked directly with sales executives to manage and help grow their book of business. Show less

  • ThriveHive
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Customer Success Specialist
      • May 2018 - Jul 2020

      Primary point of communication between clients, sales representatives, account managers, and internal product teams for establishing campaign goals and strategy during fulfillment. We're the glue that brings it all together! Assist clients in developing marketing strategy and building a goal-focused campaign through the use of all ThriveHive's products, including; Facebook, Instagram, YouTube, and LinkedIn advertising, social management, SEM, SEO, email marketing, web design, landing pages, live chat, Connected TV, video production, and display/re-targeting ads. Design, build, and deploy creative for clients' email marketing campaigns. Build landing pages for clients' social and email marketing campaigns, optimized for conversion while maintaining a creative and aesthetic appeal. One particularly fun build's performance had 25% conversion within the first month. Designed a sample email creative build for demonstration use during new hire training and orientation. Host on-boarding and post-fulfillment walk-through calls with clients; connecting with them and providing quality customer care and hospitality to ensure they have a great experience throughout their journey with ThriveHive. Worked with ThriveHive's Professional Development Committee in organizing their annual company Expo; assisting in establishing a theme, planning creative activities, and coordinating cross-department collaboration. Developed strong relationships with numerous sales reps, digital coordinators, and product specialists; allowing greater collaboration for more effective fulfillment and problem solving. Show less

  • Hofstra University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Social Media Assistant
      • Feb 2018 - May 2018

      Apprenticed under the university's Associate Director of Public Relations and Digital Engagement, as well as the School of Communication's Assistant Director for Content Strategy and Student Media Engagement. Assisted with the managing of university social media accounts, including copywriting , editing, campaign strategy , scheduling, insight analysis, pursuing content leads, and photo acquisition. Conducted research and experimentation to produce an in-depth analysis on best practices and strategy for managing digital and social media as part of a senior independent study, coordinated in conjunction with University Relations and the School of Communication. Sat as member of the Student-Faculty media council, and collaborated with various university departments is performing joint digital and social media campaigns. Show less

  • 88.7FM WRHU
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Digital Marketing and Social Media
      • Sep 2016 - May 2018

      WRHU is the first non-commercial station in history to win, not only one, but two Marconi awards for non-commercial station of the year. It has also twice been nationally recognized as the #1 college radio station by the Princeton Review within my time there. Grew Facebook organic post reach and Impressions, tripling to 28k and 58k, with engagement up to 2.5k. Grew a new Instagram account to over 550 followers, over 13k total organic reach, over 17k total Impressions, with an average 18% Discovery rate, and an average 75-110 “likes” per post. Overall having a consistent performance and growth week to week. Expanded the station’s efforts into digital content; focusing on social media, growing a photo/video content team, and collaborating with University Relations. Advised on new policies focusing on; centralizing all social media for efficiency, establishing content calendars for photographers, QA checking posted content, and requiring social media training for all related positions. Cultivated content from across the station's sports, news, talk, and music departments, and captured highlights from various key station events. Provided voice overs for multiple on-air broadcast material, including; promos, sweepers, announcements, and underwriting spots. Show less

  • Sorrentino Media, LLC
    • New York, New York
    • Marketing Assistant
      • Oct 2017 - Feb 2018

      Consulted and assisted with marketing strategy and key company branding, such web design and copy, in order to enhance the company’s digital marketing and lead generation. Optimized website copy and keywords, and implemented a cross-platform blog and vlog series, to boost SEO ranking. Secured potential leads via emphasizing cost-value appeal of studio rental space on company website. Created a secondary outlet for client acquisition and lead generation via creating speaking events through Meetups, as well as using MailChimp for newsletter email campaigns. Show less

  • Undisclosed (TBA)
    • Greater Boston Area
    • Freelance Marketing Consultant
      • Jul 2016 - Feb 2018

      Advised on marketing content for a startup B2B customer support software company. Developed taglines and helped design key company branding, working closely with the founders to properly promote the heart of the company and its mission. Co-produced a proof of concept videos, including copy-writing and voice over narration. Advised on marketing content for a startup B2B customer support software company. Developed taglines and helped design key company branding, working closely with the founders to properly promote the heart of the company and its mission. Co-produced a proof of concept videos, including copy-writing and voice over narration.

  • Pace Public Relations
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing Intern
      • Oct 2017 - Dec 2017

      Assisted with client acquisition through research and outreach; such as compiling a comprehensive list of former District Attorneys. Coordinated collaboration with SorrentinoMedia for video production, and joint speaking event opportunities via Meetup. Created effective Powerpoint for speaking event at the Women of the Channel Leadership Summit; to an audience of over 300 people. Assisted with client acquisition through research and outreach; such as compiling a comprehensive list of former District Attorneys. Coordinated collaboration with SorrentinoMedia for video production, and joint speaking event opportunities via Meetup. Created effective Powerpoint for speaking event at the Women of the Channel Leadership Summit; to an audience of over 300 people.

  • Payless
    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Jun 2017 - Sep 2017

      Consistently exceeded target sales goals and placed in top 25 and top 10 in my district's SMILES ratings multiple times. Surpassed target UPT goals and was the store's UPT leader in final month before returning to school. Provided impactful customer service, consistently closed key POS transactions, and aided with store closing operations. I left as #6 in the district for my final month with the company. Consistently exceeded target sales goals and placed in top 25 and top 10 in my district's SMILES ratings multiple times. Surpassed target UPT goals and was the store's UPT leader in final month before returning to school. Provided impactful customer service, consistently closed key POS transactions, and aided with store closing operations. I left as #6 in the district for my final month with the company.

  • BURGER KING®
    • Germany
    • Restaurants
    • 700 & Above Employee
    • Drive-Thru Sales
      • May 2015 - Aug 2015

      It was in my role as a Drive-Thru operator that I gained my first formal experience with voice announcing and recording. I would practice using various versions of my "Golden Voice" while greeting and taking orders. This led to me eventually lending my voice for multiple pre-recorded promotional messages. For over a month, in two different locations, my voice would be the first thing you'd hear when pulling up; letting you know the chicken nuggets were 10 pieces for $1.49. I was told by the regional manager that nugget sales had gone up by over 150% during that period. Show less

  • Cypress Bay JROTC
    • Weston, Florida
    • Logistics and Supply Officer
      • Aug 2010 - May 2014

      Cadet Staff officer in charge of managing all operations and documentation pertaining to equipment and supplies for a 300 member battalion; including the collection, distribution, and requisitioning of all supplies. Maintained hundreds of both electronic and paper records on every cadet, as well as a detailed inventory of on-hand supplies and transaction history. During the battalion's quadrennial formal inspection, which determines its state level ranking, I was the only staff officer to have no points deducted. Show less

Education

  • Hofstra University
    Bachelor of Arts (B.A.), Radio, Television, and Digital Communication
    2014 - 2018
  • Cypress Bay High School
    2010 - 2014

Community

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