Experience

Geoffrey’s Diamonds & Goldsmith
• United States
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee
• CEO

  • 2022 - Present


Tophatter

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Lead Digital Marketing

  • 2019 - 2021

  • Grew yearly revenue from $100 million to $300 million by scaling spend while maintaining marketing spend efficient • Manage ad platforms such as Facebook, Google, Tik Tok and Snap Ads



PatPat

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Marketing

  • 2018 - 2019

  • Manage all performance channels, including search, display, paid social, video, sponsored content, affiliate, and others.



Shopkick

• United States
• Advertising Services
• 100 - 200 Employee

• Head of Growth

  • 2017 - 2018

  • Lead acquisition strategy to reach new audiences and acquire new customers • Oversee the development, testing, and execution of campaigns across channels • Scale paid acquisition, develop efficiency of existing and identify new channels • A/B test landing pages and stages of the conversion funnel to improve conversion



BetterHelp.com

• United States
• Internet Publishing
• 100 - 200 Employee

• Head of Growth

  • 2015 - 2017

  • Proactively seek, identify, and evaluate innovative opportunities for user acquisition growth • Plan, deploy, develop, maintain, monitor, expand, analyze and optimize paid acquisition campaigns with multi-­million dollars spend • Initiate, execute and oversee non-­paid user acquisition efforts (SEO, ASO, viral, organic, social, content, PR) • Lead the design and creation of advertising creatives and any other content related to growth and acquisition • Optimize the… Show more • Proactively seek, identify, and evaluate innovative opportunities for user acquisition growth • Plan, deploy, develop, maintain, monitor, expand, analyze and optimize paid acquisition campaigns with multi-­million dollars spend • Initiate, execute and oversee non-­paid user acquisition efforts (SEO, ASO, viral, organic, social, content, PR) • Lead the design and creation of advertising creatives and any other content related to growth and acquisition • Optimize the landing page and funnel experiences to improve traction and conversion • Own product enhancements, changes, and features related to growth • Explore and test new marketing channels, techniques, platforms, and networks • Slice and dice an enormous amount of complex data into meaningful conclusions that can be turned into actionable decisions Show less

• Head of Digital Marketing

  • 2013 - 2015

  • Analyze and optimize paid acquisition campaigns with multi-million dollars spend. • Lead the design and creation of advertising creatives and any other content related to growth and acquisition. • Explore and test new marketing channels, techniques, platforms, and networks.



Become.com

• Technology, Information and Internet
• 1 - 100 Employee

• Marketing

  • 2009 - 2013

  • Monitor paid search campaigns generating more than10 million clicks annually. • Develop and implement marketing tests and tactical changes • Communicate with Managers to monitor budget changes, performance issuesand set proper performance expectations. • Facilitate technology integration with third parties • Preparing cost benefit analysis, analyzing metrics, proposing improvements to current campaign. • Generate daily, weekly and monthly reporting using Excel and Become… Show more • Monitor paid search campaigns generating more than10 million clicks annually. • Develop and implement marketing tests and tactical changes • Communicate with Managers to monitor budget changes, performance issuesand set proper performance expectations. • Facilitate technology integration with third parties • Preparing cost benefit analysis, analyzing metrics, proposing improvements to current campaign. • Generate daily, weekly and monthly reporting using Excel and Become in-house reporting platform. • Pull data using SQL queries and drive various Excel based analyses. • Manage aggressive growth targets and margin requirements for largest campaign. • Optimize CPA/CPC and lead volume through the use of internal tools and PPC platforms. • The point person for Marketing models and dashboards, develop and support automation with the goal of actionable analysis. Show less