Vice President

• Feb 2023 - Present

Head of Growth, Cofounder

• Apr 2022 - Present

Account Representative

• May 2022 - Present

Account Executive

• May 2021 - Jul 2022

Salesforce Marketing Cloud Administrator

• Oct 2020 - May 2021

As a System Administrator, my day to day includes managing and maintaining journeys, automations, and customer data within SFMC across four business units under the MidFirst Umbrella. I am responsible for ensuring data is imported and organized correctly and that email sends are coordinated with the right segmented data extensions. I work closely with project managers, digital marketers, and developers to ensure the successful execution of marketing projects and essential communications coming from the bank. Projects Completed - Successfully configured SFMC to send Push Notifications from our Monifi Mobile App - Set up cross departmental automations for the Paycheck Protection Program that enabled us to automatically send thousands of emails pertaining to a customer’s application - Created and Launched 50+ automated processes that import data, clean, modify and reorganize it, then send it, saving countless hours of manual data manipulation and marketing oversight. - Scheduled and attended 3 Salesforce training Webinars and 1:1 accelerators that enabled our digital marketing team to ask questions and enhance their SFMC skills. - Created a Sandbox environment for our Dev team where we set up API events, data extensions, and journeys that allow us to safely test new connections and processes for Monifi in a secure environment. Show less

Lifecycle Marketing Analyst

• Jun 2018 - Oct 2020

I have had the privilege to work on many different digital marketing projects that mainly focus on retention and high-value customers. APMEX has provided me the opportunity to enhance the skills I learned while obtaining my Master's degree, while also challenging me to be creative in my execution and expand my expertise in marketing strategies that enhance the customer experience and drive the company forward. Email Specialist - Constructed, reviewed, and executed over 1 million promotional email sends per week for the majority of my tenure at APMEX. - Launched behavior-driven automated email campaigns using Listrak that targeted specific lifecycle segments, designed to reduce churn, reactivate dormant customers, and reduce one-time buyers. APMEX CLub - Project Lead on the redesign and launch of the new "APMEX Club" loyalty program, a project APMEX had attempted to complete for 5 years before I arrived. - As Project lead, I was responsible for developing the strategic vision for the club, re-evaluating the requirements for the tiers, creating new benefits for our customers and getting approval for our ideas from stakeholders and executives. - Since the launch in October of 2019, APMEX Club related promotions have generated over $3Million in revenue for the company. Customer Data/Reporting Projects - Successfully executed over 6 automated survey strategies that continually collect first-hand data from various segments of our customers. - Using GA, Listrak and internal data sources, create reports that demonstrate the performance of email and promotional campaigns using metrics like COTR, AOV, Conversion Rate and Reactivations. Softwares/Tools Used: - Google Analytics - Listrak ESP - Tableau - SQL - SurveyLegend - Attentive - JIRA - Persado - Shopper Approved - Facebook Business Manager - In House developed SO & PO Systems - Microsoft Office Products - Canva Show less

Sales Intern

• Jun 2017 - Aug 2017

Worked alongside VP of Sales on client research, data collection, and market analysis for current and new clients. Focused on improving their software called Marketbench that helped companies manage marketing strategy and assets. Worked alongside VP of Sales on client research, data collection, and market analysis for current and new clients. Focused on improving their software called Marketbench that helped companies manage marketing strategy and assets.

Information Technology Technician

• Sep 2016 - May 2017

Worked on a team that facilitated in helping teachers and students with their technical difficulties across campus. - Serviced and maintained printers, projectors, televisions and computers across campus - Helped communicate and delegate mobile teams to issues across campus. Worked on a team that facilitated in helping teachers and students with their technical difficulties across campus. - Serviced and maintained printers, projectors, televisions and computers across campus - Helped communicate and delegate mobile teams to issues across campus.

Digital Marketing Intern

• May 2015 - May 2016