Experience

Earth Friendly Products
• United States
• Manufacturing
• 1 - 100 Employee
• Commercial Sales Director

  • Mar 2016 - Present


Better 4 U Foods

• National Sales Director

  • May 2011 - May 2014

  Duties included launching an all-natural frozen pizza line across all grocery channels. • Established a distributor and broker network with customers such as Costco, Safeway, Kroger, Publix, and regional accounts with Whole Foods • Primary responsibilities included securing authorizations, coordinating promotional and demo activity, training broker/distributor networks on product attributes, and attending various food shows nationwide • Responsible for 95% of the customer, broker… Show more Duties included launching an all-natural frozen pizza line across all grocery channels. • Established a distributor and broker network with customers such as Costco, Safeway, Kroger, Publix, and regional accounts with Whole Foods • Primary responsibilities included securing authorizations, coordinating promotional and demo activity, training broker/distributor networks on product attributes, and attending various food shows nationwide • Responsible for 95% of the customer, broker, and distributor expansion. Show less



Focus Brands West

• CEO

  • Jun 2004 - Dec 2011

  Charlotte, North Carolina Area Partner in a Food Brokerage focused on products that were “All Natural” and “Better for You” • Successfully expanded our signature item, Milton’s All Natural Gourmet Crackers, across the country into 47 states over a three year period • Established a national brokerage contract with Milton’s • Other lines of interest included True Lemon, Phil’s BBQ Sauce, and Sensible Portions • FBW represented $10 million in sales and generated $500,000 in income • Established a National… Show more Partner in a Food Brokerage focused on products that were “All Natural” and “Better for You” • Successfully expanded our signature item, Milton’s All Natural Gourmet Crackers, across the country into 47 states over a three year period • Established a national brokerage contract with Milton’s • Other lines of interest included True Lemon, Phil’s BBQ Sauce, and Sensible Portions • FBW represented $10 million in sales and generated $500,000 in income • Established a National Distributor Network to provide universal coverage for any manufacturer’s product line • Extensive experience with top 20 National Accounts, which included but not limited to: Safeway, Kroger, Target, Stop’n Shop, Publix, Super Valu, and Costco.

• CEO

  • Jun 2003 - Dec 2011



Compass Management Sales & Consulting

• Sales Manager

  • 2009 - Jun 2011

  Consulted on new brands searching for entry into the US Food Market. Responsibilities included establishing Distributor and Broker network as well as calling on National Chains, Mass Merchandisers, Club Channel, and Whole Foods.



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Western Region Sales Director

  • 2001 - 2003

  Responsible for the Western Region sales organization comprised of 315 territory managers, 34 district managers and 7 zone managers. • Led the successful integration from Keebler to Kellogg’s in 2001 • Range of responsibility included $324 million in gross sales and $50 million in bottom line profits • Top line revenue growth – 8% sales growth in 2001, and 6% sales growth in 2002 • Lowered sales and distribution costs 1% in 2001 and 2002 • Improved bottom line profits 36% in 2001… Show more Responsible for the Western Region sales organization comprised of 315 territory managers, 34 district managers and 7 zone managers. • Led the successful integration from Keebler to Kellogg’s in 2001 • Range of responsibility included $324 million in gross sales and $50 million in bottom line profits • Top line revenue growth – 8% sales growth in 2001, and 6% sales growth in 2002 • Lowered sales and distribution costs 1% in 2001 and 2002 • Improved bottom line profits 36% in 2001 and 24% in 2002 • Integrated Kellogg’s NutriGrain and Rice Krispy Treats into our Direct Store Delivery (“DSD”) system with five point market share improvement in the first year • Integrated Carr’s specialty products in DSD system early 2003 • Re-organized California sales team by separating the sales and merchandising groups to comply with California law Show less



Keebler Company

• Manufacturing
• 1 - 100 Employee

• Zone Sales Manager, Northern California Western Region

  • 1993 - 2001

  Managed team of 60 territory managers and 13 district/account managers Responsible for $75 million in sales, $18 million in profits, and a $12 million operation budget • Integrated Sunshine Biscuit personnel and brands into Keebler DSD system. • Achieved a 36% growth rate in 1997 • Integrated Presidents Bakery brands into Keebler DSD system • Improved store count distribution 26 points from 66 to 92% • Awarded "Western Region Zone of the Year" for 1998 • Represented 41% of… Show more Managed team of 60 territory managers and 13 district/account managers Responsible for $75 million in sales, $18 million in profits, and a $12 million operation budget • Integrated Sunshine Biscuit personnel and brands into Keebler DSD system. • Achieved a 36% growth rate in 1997 • Integrated Presidents Bakery brands into Keebler DSD system • Improved store count distribution 26 points from 66 to 92% • Awarded "Western Region Zone of the Year" for 1998 • Represented 41% of Region's profits while generating 25% of Region's revenue • Led the entire company in profit growth (64%) for the years 1997 through 2001 • Led the entire company in productivity growth for the years 1997 through 2001

• Zone Sales Manager, Northern California

  • 1988 - 1993

  Managed team of 44 sales representatives and ten district/account managers • Led group through a difficult market expansion by stopping 73% turnover and restoring customer confidence. • Achieved "Western Region Zone of the Year" awards in 1991 and 1993 • Double digit sales growth exceeding 14% from 1990 thru 1995

• Zone Sales Manager, Phoenix

  • 1984 - 1988

  Responsible for sales and operating costs in the Arizona, New Mexico and West Texas Markets. • Rebuilt zone with 80% new hires • Led the region in sales performance for 60 consecutive weeks in 1986 and 1987 • Integrated Salty Snacks into Biscuit DSD business, with first year growth exceeded 22% • Developed three employees who were promoted and served in zone and director level positions • Restored customer confidence and respect over three and a half year period