Experience

HERSCHEND FAMILY ENTERTAINMENT CORPORATION BENEFICIARY TRUST
• United States
• 1 - 100 Employee
• SVP Experience Development

  • Feb 2023 - Present


Funopoly

• United Kingdom

• Founder

  • Sep 2018 - Present

  Orlando, Florida Area



Universal Creative

• United States
• Entertainment Providers
• 700 & Above Employee

• Creative Director

  • May 2019 - Jun 2023

• Creative Producer

  • Nov 2018 - May 2019

  Orlando, Florida Area



Self-employed

• Real Estate
• 1 - 100 Employee

• Creative Producer

  • May 2017 - Jun 2023

  Orlando, Florida Area I have the pleasure of working with amazing clients on a diverse range of projects in and outside of the entertainment realm. -Working with developers to create a high quality engaging properties through immersive storytelling -Re-branding companies and products to focus on or create their core story -Designing spaces and environments with in-depth backstory and meaningful guest interaction -Producing shows and content



Nickelodeon

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• SVP-Creative-Experience Design

  • Jun 2015 - Apr 2017

  During my nearly 23 year career at Nickelodeon, I was fortunate to build the branded experience business for the channel and work collaboratively with the Viacom International teams to create global attractions and shows. • Managed the worldwide creative development of attractions, exhibits, resorts, live entertainment and Broadway for the renowned international children´s television network. • Created branded experiences leveraging the extensive library of shows and characters while… Show more During my nearly 23 year career at Nickelodeon, I was fortunate to build the branded experience business for the channel and work collaboratively with the Viacom International teams to create global attractions and shows. • Managed the worldwide creative development of attractions, exhibits, resorts, live entertainment and Broadway for the renowned international children´s television network. • Created branded experiences leveraging the extensive library of shows and characters while maintaining Nickelodeon´s unique irreverent look, tone and style. • Collaborated with business development to create global strategy and execute licensing opportunities. Built solid lasting relationships with licensing partners and worked closely during development, concept and production. • Shaped the look and feel of the Nickelodeon brand in real world situations. • Developed style guides and brand standards for all aspects of the Recreation business. • Ran operations for the Orlando office responsible for 20+ staff and up to 100 project employees.

• Creative Producer/Executive Development - The SpongeBob Musical

  • 2006 - 2017

  Orlando, Florida I had the extreme pleasure to oversee the creative development of a innovative SpongeBob musical for Broadway. Working with director, Tina Landau and executive producer, Susan Vargo, I oversaw script, story development, design, casting and executive reviews. We produced multiple workshops in NYC to develop the show which opened a Chicago production for a limited pre-Broadway run during summer 2016. It is currently scheduled to open in NYC this fall.

• Vice President - Creative-Nickelodeon Recreation

  • 2008 - 2015

  Orlando, Florida Under the direction of EVP – Recreation, evolved the Nickelodeon brand from a television product to an experiential one by leveraging shows and characters into live experiences. • Oversaw the design and installation of over 200 attractions within 7 theme parks while managing the studeo in Orlando. • Developed Quality assurance system to maintain creative excellence for all projects. • Oversaw Nickelodeon B2B trade show booths and consumer products in-store marketing.



MTV

• Egypt
• Software Development
• 1 - 100 Employee

• Brand Architect

  • Jan 2015 - Oct 2016

  • Developed brand positioning, look and feel and program for MTV resorts. Worked collaboratively with MTV creative and business teams to craft a scalable hospitality concept. The forward thinking, music now idea has yet to be implemented.



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Concept Designer - Evisioning Labs

  • 2000 - 2008

  • Consulted over an 8 year period to develop a theatrically inspired demonstration area, the Microsoft Envisioning Lab. Created a visual story that demonstrated custom software in real time. • Managed design & oversight of project, coordinated with project architect and executive communication.

• Creative Director - Recreation

  • 2004 - 2007

  Orlando, Florida • Designed and developed park attractions and shows for regional parks in the US and Australia. Developed a branded look for the channel that was evergreen and sustainable for permanent attractions. Opened Nickelodeon´s first hotel in Orlando, FL.

• Design Director

  • 1998 - 2004

  Orlando, Florida • Designed and oversaw scenery, lighting and costumes for Nickelodeon attractions, shows and walkaround characters. Reinvented Nickelodeon characters for use in theme parks and marketing events.



Nickelodeon and MTV

• Art Director

  • 1994 - 1998

  Orlando, Florida Designed and art directed television shows for Nickelodeon and MTV. Designed the Nickelodeon Studios Tour at Universal Studios as well as the Florida office space at Nickelodeon Studios. Designed scenery and costumes for Nickelodeon touring shows and theme park productions. Rebranded Nickelodeon Splat City and 3 Paramount Parks to Nickelodeon Central to capitalize on emerging animation.



Universal Studios Florida

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Halloween Horror Nights - Co-creator & Production Designer

  • Aug 1992 - Oct 1993

  Orlando, Florida In collaboration with Julie Zimmerman, created the park wide transformation from Movie Studio to Horror Show. With a small team of designers, the first year was produced in a record two months. Responsibilities included scenery, environmental design, costumes, projection and audio.



Design Professional

• E-Learning Providers

• Freelance designer

  • 1985 - 1993

  Designed scenery, lighting, costumes and projection for over 150 productions in the US. Assistant designer for Broadway productions and tours. Work included television, theater, opera, dance and events.



Universal Studios Orlando

• United States
• Hospitality

• Art Director

  • Sep 1989 - Jun 1990

  Oversaw design, construction and installation of three shows/attractions (Hitchcock:Art of Making Movies, Murder She Wrote, Animal Actors Show) at Universal Studios Florida. Managed set & paint crews during installation. Designed elements of the shows and provided art direction during fabrication and install. Made shop visits and provided documentation for archives. Worked under the direction of production designer, Chris Stapleton.