Experience

Trackman

• Denmark
• Spectator Sports
• 400 - 500 Employee

• GENERAL MANAGER

  • 2007 - Present

  TrackMan Baseball is used by all 30 MLB teams.  Responsible for establishing TrackMan’s US office and overseeing the launch of TrackMan Baseball, generated 100%+ revenue and share growth for 5 consecutive years, displaced an industry leader and expanded the market to become the most widely used baseball tracking technology in the world.  Directed all marketing, sales, communications and business development efforts, and provided specifications for software development.  Developed organizational structure, recruited and managed team of 25+ US employees (product management, field operations, data operations, product development and customer support).  Established proof of concept through two pilot programs and analysis that demonstrated value of TrackMan data.  Conceived and implemented business model that maximizes recurring revenue, drives sales and serves as a platform for new product introductions.  Developed relationships and negotiated profitable player development and evaluation agreements with all 30 MLB and over 50 NCAA D1 teams.  Developed relationships and negotiated profitable media agreements with FOX sports, ESPN and TV Asahi.  Developed relationship and negotiated 3-way, 5-year agreement with MLB Advanced Media (MLB.com) to provide a ball-tracking component of the award-winning StatCast system. Effectively protected TrackMan’s IP and position as the global leader within its market.  Expanded business to Asia, developed relationships and closed deals with professional teams and governing bodies in Japan, Korea and Taiwan. Vetted and hired regional staff to manage day-to-day operations.  Oversaw installation of hardware and implementation of support and QA services for a global network of 300+ baseball stadiums to capture and distribute data from nearly every play of every professional baseball game played throughout the world, every day the of baseball season.  Expanding reach into amateur (youth) baseball market. Show less



Major League Baseball Players Association

• United States
• Spectator Sports
• 1 - 100 Employee

• Director, Interactive Media Licensing and New Business Development

  • 1999 - 2007

  Responsible for all aspects of licensing rights of Major League baseball players into digital media. Increased category revenue 10X by reducing number of licensees, implementing RFP program coupled with liquidated to ensure contractual obligations were met, and changed licensing fee structure for fantasy baseball from royalty to pay-per-player model. Initiated and executed $100M+ deal for exclusive cross-platform video game rights. Conceived and managed qualitative and quantitative research studies into consumer connections to baseball and fantasy sports market. Show less



The U30 Group

• Knoxville, TN, Bayville, NY

• Vice President, Trend Spotting

  • 1998 - 1999

  Managed all NYC based accounts (BBDO Advertising, Frito-Lay, M&M Mars). Conceptualize, execute, and analyse trend spotting initiatives into youth culture. Developed and mined consumer panels in NYC, LA, Miami and Denver. Managed all NYC based accounts (BBDO Advertising, Frito-Lay, M&M Mars). Conceptualize, execute, and analyse trend spotting initiatives into youth culture. Developed and mined consumer panels in NYC, LA, Miami and Denver.



Acclaim Entertainment

• Computer Games
• 1 - 100 Employee

• Senior Product Manager

  • 1994 - 1998

  Developed and executed marketing campaigns for 20+ video games, including Mortal Kombat, NBA Jam, Batman and WWE franchises. Developed and executed marketing campaigns for 20+ video games, including Mortal Kombat, NBA Jam, Batman and WWE franchises.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Account Executive

  • 1993 - 1994

  Hershey's Kisses, Reese's Peanut Butter Cups. Hershey's Kisses, Reese's Peanut Butter Cups.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Assistant Account Executive

  • 1992 - 1993

  Coca-Cola Nestle Refreshment Company - Launch of Nestea RTD Iced Tea,

• Media Planner

  • 1990 - 1992

  Coca-Cola, Smirnoff Vodka, Breakstone Dairy Products