Experience

TABS Analytics by TELUS Consumer Goods

• United States
• Manufacturing
• 1 - 100 Employee

• Sr Director, CPG Analytics

  • Jan 2022 - Present

  Helping great people, brands, and companies get exactly the right market insights, to the right people at the right time to help them grow. We provide a proven, structured approach that delivers results across marketing, sales, and executive leaders for growing brands. Helping great people, brands, and companies get exactly the right market insights, to the right people at the right time to help them grow. We provide a proven, structured approach that delivers results across marketing, sales, and executive leaders for growing brands.



Amazon

• United States
• Software Development
• 700 & Above Employee

• Sr. Marketing Manager, Amazon FreeTime Kids & Family

  • Sep 2017 - Sep 2018

  Responsible for go-to-market planning & execution for Amazon FreeTime Unlimited new products and features including PR, paid media, mobile app install media, onsite, & earned media channels designed to drive new customer subscriptions & current subscriber engagement. Amazon FreeTime Unlimited is an all-in-one subscription that provides unlimited access to thousands of kid-friendly books, movies, TV shows, apps, Audible books, and games across Fire tablets, compatible Fire TV devices, Android phones and tablets, and compatible Echo devices. Show less

• Sr. Marketing Manager - Amazon Mobile Shopping

  • Mar 2015 - Aug 2017

  Responsible for demand generation, retention, and continued customer happiness of the incredibly useful and easy-to-use Amazon mobile shopping app. Amazon revolutionized how we shop. Now with Amazon Mobile Shopping, you can shop anywhere at anytime.



T-Mobile

• United States
• Telecommunications
• 700 & Above Employee

• Sr. Marketing Manager - Direct Acquisition

  • Nov 2012 - Mar 2015

  Created and managed T-Mobile direct marketing consumer acquisition capability dedicated to acquiring $20 M in new customer revenue through $12 M direct mail, email, and pay-for-performance digital communication budget. Grew fledgling direct mail business to $8.3 M in annual revenue in first year. Managed all aspects of business including strategic planning, vendor selection & management, operational product delivery, and financial management.

• Sr. Segment Marketing Manager

  • Apr 2012 - Nov 2012

  - Developed annual marketing plan and delivered reporting tools for insightful trend, target, and forecast comparisons across customer acquisition, cross-sell / up-sell, and retention revenue.- Created weekly and monthly business review processes to ensure leaders are informed on the current state of the business, bring fresh insights to light, and equip leaders to add, reduce, create, or cancel marketing actions.



Undriving

• Greater Seattle Area

• Board Vice-President

  • 2013 - 2015



Grant Thornton LLP (formerly ARRYVE, LLC)

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • Jun 2011 - Mar 2012

  Client: Impinj Project: Create a comprehensive customer centric strategy including change plan for enabling a customer service culture, re-designed org structure, future-state customer service processes, and implementation plan. • Developed customer service benchmarking study including Voice of Customer, Voice of Employee, Voice of Executive, HR Processes, and Customer Survey Analysis. • Created Organization Change Plan outlining the implementation steps required for creating the cultural and organizational shift towards a customer centric business model. • Developed budgetary requirements and ROI model to show the long-term benefits of implementing the customer centric strategy. Show less



Villgro

• India
• Non-profit Organizations
• 1 - 100 Employee

• Business Consultant Fellow

  • Sep 2010 - Apr 2011

  Worked with a social enterprise called Sustaintech to help launch a line of commercial application wood stoves for rural hotels, street food vendors, and tea shops in Tamil Nadu, India. Through the 7 month fellowship, I completed the following projects: • Developed and executed a CEO Recruitment Plan. New CEO started within 5 months of recruitment kick-off. • Developed Brand Strategy and Brand Plan for Sustaintech’s Pyro brand. Completed review of potential marketing services agencies and finalized contract for an agency of record. • Hired and led the finance group in development and implementation of upgraded accounting system and financial operating procedures for managing of financial information, reporting, invoicing, and recording of sales. Show less



The Mike's Hard Lemonade Company

• United States
• Food and Beverage Services
• 200 - 300 Employee

• Manager, Strategic Planning

  • Feb 2008 - Sep 2010

  Manager of Strategic Planning for Mark Anthony Brands Inc. a subsidiary of the Mark Anthony Group that includes the Mike's Hard Lemonade Co. Manages strategic planning and annual integrated planning process spanning all functions of the company. Key link between vision for the company and coordinated action throughout the organization.• Drove the development of the organization’s 1st 5-year Strategic Plan designed to grow the organization from $200 million to $1 billion. Worked with senior managers from all functional areas of the company to facilitate and deliver the finalized plan.• Created annual Integrated Planning Process designed to ensure that all functional areas of the organization are working toward key delivery milestones. Result of the FY09 plan yielded plan for $45 million increase in revenue and 81% increase in operating income.• Created action plans for key strategic focus areas including geographic (Texas, Florida, and California), and channel (convenience). Initial results have yielded a 66% increase in sales for Texas and 59% increase in Florida.• Designed and implemented Internal Monthly Business Review and Quarterly Business Review processes. Show less

• Sr Business Analyst

  • Jan 2006 - Jan 2008

  Built, trained, and managed a team of 4 business analysts to support our key national and regional retail partners including Supervalu, Wal-mart, and Kroger accounting for 25% growth in volume for the company’s largest accounts.• Developed custom syndicated data platform for sales personal to identify specific fact-based sales opportunities and create compelling sales presentations against the opportunities. Platform roll-out to national account managers included group and individual training of both sales personnel and analytical team.• Created performance management system to measure successes and opportunities for all of Mike’s USA Sales Force.• Provided key strategic and numerical guidance to marketing group, helping develop compelling selling stories for new and existing brands across grocery, convenience and club sales channels.• Developed dashboards, ad-hoc insights and color commentary to company President and other upper-management personnel. Show less

• Business Analyst

  • Feb 2005 - Jan 2006

  Supported key strategic sales account managers with insightful, fact-based sales information to help drive over $100 million sales and $30 million in profit.• Developed ROI analysis tools for measuring success of consumer coupon programs. Tools included both pre and post-program analysis features for comprehensive strategic review. Results and recommendations presented directly to senior management personnel.• Analyzed sales potential for national Wal-Mart “Action Alley” promotion using data from 1,100 individual stores. Program resulted in successful sell-in of 75,000 display cases nationally. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • 2003 - 2004

  Managed the execution of direct marketing campaigns for Microsoft clients including Microsoft Business Solutions, and the Developer Jumpstart program. Developed innovative database analysis technique for response modeling using key database variables. Managed the execution of direct marketing campaigns for Microsoft clients including Microsoft Business Solutions, and the Developer Jumpstart program. Developed innovative database analysis technique for response modeling using key database variables.



Bennett and Associates

• Naval Architect

  • 1998 - 2000



Gulf Coast Region Maritime Technology Center

• Project Engineer

  • 1997 - 1998