Masters Candidate

• Aug 2022 - Present

CEO and Founder

• Jun 2022 - Present

I combine a highly successful career as a Fortune 500 executive with a Northwestern University Executive Coach certification to help my clients find new levels of success and personal satisfaction. As a Master of Science Candidate in Learning and Organizational Change at Northwestern, I am able to apply rigorous academic theory to my practice.

CEO and Founder

• Apr 2022 - Present

SVP Client Partner

• 2017 - 2022

Oversaw AT&T & Samsung Dacor with revenues of $22M, established/led a cross-functional client mgnt team that launched revolutionary lower to upper-funnel campaigns. Developed, implemented, & scaled customized product solutions for F500 clients to increase overall revenue growth & profitability. Strategically modernized & optimized the value proposition model encompassing industry patterns, trend forecasts, & competitive intelligence. • Launched operational innovations to resolve business inefficiencies & remove the silo mentality. • Improved efficiency of the creative asset production process & media plan. • Successfully spearheaded 3 new business initiatives that delivered $2.5M in revenue in 1yr. AT&T • Introduced data-informed infrastructure to streamline & simplify data sources & optimized LTV. • Launched & integrated yearly CRM GTM plans for product lines encompassing a full creative suite. • Designed & implemented an operational/marketing efficiency model to generate better mined & actionable data. • Led an agency partnership that generated $25M in operational savings. • Grew revenue by 16% ($1.2M) and gained $1.2M in new projects, improved acquisition costs, & LTC by creating/pitching a GTM plan for AT&T Fiber. • Increased employee retention by 25% through improved team culture/visibility. • Delivered 15% profitability through the intro of a unified service model, efficient mgmt of P&Ls, & smooth integration of paid & organic social, paid search, & SEO with offline investment. Dacor • Drove an innovative product launch strategy encompassing category-changing insights. • Delivered 500% agency growth on Samsung Dacor in 1st yr by understanding business challenges & delivering new, innovative services through tradeshows/events, influencer partnerships, websites, & first ever luxury appliance PR partnership with Oscars. • Grew agency revenue by 500% in 1st yr & site traffic by 400%, with a 17% increase in searches. Show less

EVP, Group Account Director

• 2008 - 2017

Spearheaded the overhaul & reimagining of brand development & launch strategy for iconic brands, including Spring & PlayStation, to maximize marketing spend (revenue of $45M). Led creative brand strategy development with a focus on optimizing conversion metrics across traditional, digital, social, platform integration, & retail. Drove client innovation & growth, impacting agency messaging, value, & profits. • Launched a scalable national revenue growth strategy that unified hardware/software marketing (PlayStation) that transformed the creative production process & optimization of asset builds & in-market implementation. • Established a client needs roadmap & a culture blueprint that defined role responsibilities. • Grew Sprint's share price by 8% in 6 mths by spearheading the creation of a game-changing move that revolutionized the wireless industry by securing Verizon's 'Can You Hear Me Now' spokesperson, building instant awareness/sales. • Received two Gold & Silver Effies for PlayStation, the first time in company history winning consecutive years. • Achieved $45M in growth in 3 yrs & met profitability goal of 20% through strategic leadership of successful new business pitches. • Improved PlayStation category placement from #3 to #1, utilizing market and client insight to create the most successful campaign ever in the video game category. Redefined marketing by creating a single campaign for hardware and every game launch, which increased intent to purchase from 45% to 85% in one year, saved 30% in costs by producing 3-5 launches in one production, and improved production efficiencies by 30%. • Increased speed to market (production time) for retail clients by up to 75%, delivered $3M in revenue and decreased costs by 40% through the creation of an in-house production offering. • Recognized as top 10 Agency A list for four years and Best Place To Work for the ability to deliver cost savings and improved efficiency, as well as contributing to a growth culture. Show less

Founding Team Member/Director of Brand Services/Head of Business Development

• 2004 - 2008

• Served as the Founding Brand Builder that formulated messaging resulting in expedited agency growth 🔥 Grew revenue by 500% within 3 years; oversaw wins that resulted in 75% annual revenue growth • Served as the Founding Brand Builder that formulated messaging resulting in expedited agency growth 🔥 Grew revenue by 500% within 3 years; oversaw wins that resulted in 75% annual revenue growth