John McCarthy
Graphic Designer at Tech Briefs Media- Claim this Profile
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Bio
Experience
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Tech Briefs Media
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Graphic Designer
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Jun 2022 - Present
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Self-Employed
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Real Estate
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1 - 100 Employee
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Freelance Graphic Designer & Marketing Professional
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Nov 2019 - Aug 2022
ª Designed packaging & collateral for B2B / B2C manufacturer & distributor • Art directed and designed newspaper and magazine ads, photo shoots, direct mail pieces, and catalogs for an upscale retail fashion chain • Designed corporate communication pieces, media kits, books: covers & interiors • Wrote and designed brochures and newsletters for promotions and direct mail campaigns, generating sales • Trained and supervised personnel • Project manager for various enterprises • Designer and Managing Editor of game magazine • Contributing Editor at weekly eZine • Consulted with small press publishers on branding and marketing
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FULLBEAUTY Brands
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United States
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Retail Apparel and Fashion
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500 - 600 Employee
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Graphic Designer
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Nov 2019 - Feb 2020
Fashion catalog pages, layout and design. Build catalog pages with InDesign. Copy correction. Mark photos for color correction. Develop Bind-in order forms. Resolve differences between layout and actual photos. Balance type and photos to make page layout work. Other duties as assigned Fashion catalog pages, layout and design. Build catalog pages with InDesign. Copy correction. Mark photos for color correction. Develop Bind-in order forms. Resolve differences between layout and actual photos. Balance type and photos to make page layout work. Other duties as assigned
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Grant's Financial Publishing
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United States
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Financial Services
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Art Director and Marketing Specialist
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Nov 1997 - Oct 2019
Producer of Grant’s Interest Rate Observer, the eminent financial journal for the serious investor; the “Almost Daily” market email; and the Current Yield Podcast. • Generated $72,000 in subscriptions by repurposing existing content • Successfully reduced operational costs by bringing projects in-house • Provided technical support and customer service to subscribers • Helped organize and promote biannual conferences and webinars • Oversaw subscriber-based website • Created concise info graphics • Shepherded branding • Managed social media
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Communications Director
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Feb 2004 - Jun 2009
The premier venue in New York City for cutting edge exhibitions and events for comic art and graphic novels, as well as other pop culture-related phenomena. • Event planning • Wrote press releases • Managed media relations • Liaised between the museum and vendors • Trained and managed volunteers • Served on leadership committee • Set and implemented policy • Designer / Editor of monthly newsletter • Designed: Web site, posters, t-shirts The premier venue in New York City for cutting edge exhibitions and events for comic art and graphic novels, as well as other pop culture-related phenomena. • Event planning • Wrote press releases • Managed media relations • Liaised between the museum and vendors • Trained and managed volunteers • Served on leadership committee • Set and implemented policy • Designer / Editor of monthly newsletter • Designed: Web site, posters, t-shirts
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Art Director and Project Manager
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Jan 1997 - Oct 1997
Startup daily newspaper directed at the financial markets. Smart, nimble, well-received, it made the mayor’s desk every morning. • Editorial and advertising design: daily financial newspaper and website • Managed production department • Trained and supervised staff • Created branding for newspaper • Designed: Web site, display and legal ads • Coordinated with freelance talent, vendors and internal departments Startup daily newspaper directed at the financial markets. Smart, nimble, well-received, it made the mayor’s desk every morning. • Editorial and advertising design: daily financial newspaper and website • Managed production department • Trained and supervised staff • Created branding for newspaper • Designed: Web site, display and legal ads • Coordinated with freelance talent, vendors and internal departments
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Synergistic Marketing, Inc.
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United States
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Individual and Family Services
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Art Director and Production Manager
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Sep 1992 - Jan 1997
Targeted magazine promotional program for leading national retail brands such as Campbell’s Soup, Kraft General Foods, General Mills, Hershey, Borden. • Developed and executed a $5 million national retail in-store coupon event • Budgetary and scheduling responsibilities • On-press approvals on four-color web and sheet-fed projects • Created point-of-purchase displays; brand-oriented recipe books; promotional materials and trade advertising, supervised photo shoots Targeted magazine promotional program for leading national retail brands such as Campbell’s Soup, Kraft General Foods, General Mills, Hershey, Borden. • Developed and executed a $5 million national retail in-store coupon event • Budgetary and scheduling responsibilities • On-press approvals on four-color web and sheet-fed projects • Created point-of-purchase displays; brand-oriented recipe books; promotional materials and trade advertising, supervised photo shoots
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Thieme Medical Publishers, Inc.
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United States
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1 - 100 Employee
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Graphic Designer
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Jan 1989 - Jun 1991
Direct mail/marketing department for medical publisher of books, journals and videos, both foreign and domestic • Collaborated with Marketing Director to create mail campaigns • Directed production & traffic for all print and collateral • Hired/coordinated freelance talent • Designed interiors/exteriors of books/journals • Set-up desktop system • Dealt with vendors; heavy deadlines with seasonal rushes • Designed/executed displays and support material for symposiums, trades shows and presentations
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Assistant Art Director
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May 1984 - Feb 1988
Editorial design for medical publisher of over 20 monthly periodicals, duties included. . . All areas of production from layout to blues to print • Created displays & media kits for medical symposiums • Translated data from doctors & medical institutions, into graphs, charts, illustrations Editorial design for medical publisher of over 20 monthly periodicals, duties included. . . All areas of production from layout to blues to print • Created displays & media kits for medical symposiums • Translated data from doctors & medical institutions, into graphs, charts, illustrations
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Education
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Noble Desktop
Certificate in Web Design, Web Page, Digital/Multimedia and Information Resources Design -
School of Visual Arts
Communication and Media Studies -
Beach Channel High School
Regents Diploma, Art and Science