Experience

Alliance Consumer Group

• United States
• Manufacturing
• 100 - 200 Employee

• Senior Marketing Manager

  • Apr 2022 - Present



BGZ brands™

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Product Marketing Manager

  • Jul 2021 - Mar 2022

  I managed product marketing for the Lander brand which comprised over 150 SKUs across outdoor camp lighting (lanterns & headlamps), portable power (power banks, cables), cases (Apple iPhone, AirPods Pro, Apple Watch & MacBook devices), backpacks & accessories. • Conducted competitive analysis & industry research initiatives • Planning & organization of product road map with vertical & horizontal line extensions • Collaborated on product development with Product Manager and Industrial Designer • Presented product development stage gate presentations to executive team • Translated technical product features into consumer-friendly benefits and sales enablement messaging • Developed strategic messaging & positioning for go-to-market product launches • Developed a sales pipeline strategy for business development • Prepared content & tools for sales enablement & forecasting analysis • Instituted lifecycle management process improvements • Directed online promos with Creative, Brand, Social & E-comm teams • Prepared and organized product copy and specifications • Provided product champion training to Sales, Marketing, & Customer Success teams Show less



Lifetime Products

• United States
• Consumer Goods
• 700 & Above Employee

• Product Marketing Manager

  • Mar 2019 - Jun 2021

  LAWN & GARDEN DIVISION // I managed product marketing for the outdoor storage, outdoor furniture, and garden product categories. I oversaw 250 SKUs comprised of an extensive line of sheds, deck boxes, picnic tables, patio furniture, adirondack chairs, benches, composters, & garden beds.• Promoted to lead the marketing for the second largest division in the company and provide marketing support to our international team in Europe.• Supported launch of new products at Costco, Sam’s Club, The Home Depot, BJ’s Wholesale and Amazon. Show less

• Product Marketing Manager

  • May 2014 - Mar 2019

  WATER SPORTS DIVISION // I managed product marketing for the Lifetime and Emotion Kayaks branded watercraft categories which comprised over 200 SKUs spread across kayaks, fishing kayaks, youth kayaks, canoes, stand-up paddleboards & accessories.• Supported launch of new products at Cabela’s, REI, Sportsman’s Warehouse, Dick’s Sporting Goods, Walmart, Costco & Sam’s Club and internationally at Anaconda and BCF in Australia• Contributed to consistent, double-digit YOY category growth• Implemented new merchandising initiatives in 2015 & 2019• Launched our innovative, Fusion blend colorways in 2017• Launched a water sports category ‘Made in USA’ initiative in 2015 • Directed cross-functional teams on go-to-market & product launches• Responsible for planning & organization of the product road map• Collaboration with R&D and Industrial Design on new products • Assisted with tradeshow events and booth design• Provided support for our factories and production teams in Utah, Tennessee, and China at pilot launch and during production. • Supported LEAN manufacturing & Kaizen initiatives Show less



AIA Utah

• United States
• Architecture and Planning
• 1 - 100 Employee

• AIA Utah Public Relations Committee Member

  • Jan 2013 - May 2014

  Public Relations Committee Member -Collaboration on the AIA Utah Reflexion Newsletter and AIA Utah Public Relations Initiatives -Reflexion Newsletter Design, Editing and Photography Public Relations Committee Member -Collaboration on the AIA Utah Reflexion Newsletter and AIA Utah Public Relations Initiatives -Reflexion Newsletter Design, Editing and Photography



Think Architecture, Inc.

• United States
• Architecture and Planning
• 1 - 100 Employee

• Marketing Manager

  • Jan 2012 - May 2014

  I was responsible for marketing management and business development for a multi-disciplinary design firm named ASWN+ which specialized in architecture, land planning, landscape architecture, and construction management services. I was responsible for marketing management and business development for a multi-disciplinary design firm named ASWN+ which specialized in architecture, land planning, landscape architecture, and construction management services.



ASWN+ (Allred Soffe Wilkinson & Nichols Inc.)

• United States
• Architecture and Planning
• 1 - 100 Employee

• Marketing Manager

  • Jul 2007 - Jan 2012

  I was responsible for marketing management and business development for a multi-disciplinary design firm named ASWN+ which specialized in architecture, land planning, landscape architecture, and construction management services. I was responsible for marketing management and business development for a multi-disciplinary design firm named ASWN+ which specialized in architecture, land planning, landscape architecture, and construction management services.



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Registered Representative - Premium Services

  • Jul 2005 - Jul 2007

  I worked as a licensed, Registered Representative in the Premium Services department where I was tasked with financial account management for high-net worth clients. I assisted with stock and mutual fund trades, customer service support, & business development. I worked as a licensed, Registered Representative in the Premium Services department where I was tasked with financial account management for high-net worth clients. I assisted with stock and mutual fund trades, customer service support, & business development.